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Skills

  • Digital Media Analytics Interpretation
  • Accurate movement
  • Quality assurance
  • Vendor relationship management
  • A/B Testing and Evaluation
  • Supervision
  • Problem resolution
  • Content and Creative Team Collaboration
  • Facebook Ads Manager expertise
  • Campaign Execution and Scheduling

Work Experiences

  • Assisted in the optimization of programmatic ad placements, contributing to an incremental revenue boost of $6 across multi-channel campaigns.
  • Assessed the impact of video ad placements by reviewing performance metrics and making real-time optimizations, resulting in 65% higher completion rates.
  • Assisted in the creation and implementation of paid social media campaigns on platforms including Facebook, Instagram, and LinkedIn, driving user engagement by 71%.
  • Collaborated with creative and content teams to align media strategies with branding goals, resulting in an Outstanding Service Award for best campaign in 2019.
  • Answered 15 calls per one year to help customers with their questions and concerns.
  • Analyzed user engagement data in Workday.
  • Used a combination of technical and artistic skills to meet difficult animation goals.
  • Collaborated with the SEM team.
  • Assessed the impact of video ad placements.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.

Summaries

  • 16 years of experience in advertising.
  • Collaborated with creative teams.
  • Achieved conversion rate increases of 5%.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Actively helped develop robust cross-channel campaigns that improve brand awareness, securing Innovation Award in 2020 for creative and strategic excellence.
  • 16 years of experience as a creative animator in the framework field.
  • Animated in a variety of styles, techniques, and software programs.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Aligned digital media strategies.
  • Achieved cost reduction of $5.

Accomplishments

  • Utilized DSPs to manage programmatic campaigns, ensuring timely ad placements and achieving target KPIs 2% ahead of schedule.
  • Documented and resolved framework which led to standard.
  • Implemented first-party data integrations into campaign planning, resulting in 9 additional personalized ad variations and higher CTR.
  • Assisted with the creation of client-facing presentations highlighting campaign successes, leading to client retention rates of 55%.
  • Collaborated with cross-functional teams to build out scalable media plans for Summit Group, contributing to a 72% rise in site traffic.
  • Crafted weekly performance reports, outlining key KPIs and actionable insights that led to the realignment of campaign strategies for Meridian.
  • Managed end-to-end digital media purchasing and reconciliation, maintaining precise budget tracking and reducing overspend by 23%.
  • Reduced discrepancies in vendor billing by implementing a streamlined invoicing process, cutting accounting errors by 52%.
  • Partnered with digital media agencies to ensure seamless multi-platform ad trafficking, improving campaign delivery efficiency by 27%.
  • Developed advanced Excel-based media planning tools that led to more accurate forecasting and better budget allocation, saving 7 annually.

Affiliations

  • Internet Marketing Association (IMA)
  • Programmatic Advertising Institute
  • HubSpot Academy's Digital Advertising Certification
  • International Association of Administrative Professionals
  • Search Engine Marketing Professionals Organization (SEMPO)
  • Content Marketing Institute Professional Membership
  • Google Ads Certification
  • Professional Association for Customer Engagement (PACE)
  • Email Experience Council (EEC)
  • Certified Digital Media Planner (CDMP)

Certifications

  • CompTIA Network+
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Digital Marketing Expert by eMarketing Institute
  • IAB Digital Media Buying and Planning Certification
  • LinkedIn Marketing Solutions Fundamentals
  • ClickCease Certified - Ad Fraud Expertise
  • SEO Certification by Moz Academy
  • Certified Media Planner (CMP) by the Media & Marketing Association
  • Youtube Channel Growth Certification - Creative Platform Optimization
  • Project Management Professional (PMP)

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