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Skills

  • Content marketing development and curation
  • Campaign attribution model implementation
  • Targeted display advertising
  • Cross-functional campaign collaboration
  • Sales funnel optimization
  • Customer acquisition funnel optimization
  • Competitive market analysis
  • MQL to SQL Conversion Optimization
  • Performance metrics tracking and reporting
  • Data-driven decision making

Work Experiences

  • Conducted competitive analysis.
  • Achieved results across two years.
  • Analyzed 12 campaigns.
  • Assisted in increasing sales and closing ratios through creative research, trade show strategy, innovating marketing and prospecting solutions focused on lead generation and qualification.
  • Built automated reporting dashboards.
  • Attributed $11 in revenue to key demand gen efforts.
  • Boosted click-through rates by 18%.
  • Achieved results within the first 9 weeks.
  • Boosted customer lifetime value by $12.
  • Achieved Top Performer for process success, based on outstanding demand generation achievements leading to $10 in new revenue.

Summaries

  • Achieved consistent quarter-over-quarter growth.
  • Boosted engagement.
  • Achieved a 70% increase in MQLs.
  • Delivered 20% higher lead quality.
  • Bolstered output by 36%.
  • Contributed to alignment between sales and marketing teams.
  • Creative problem solver with a solid foundation in competitive analysis and segmentation, leading to increased market share for QuickBooks in Boston by 59%.
  • Achieved 40% better pipeline predictability.
  • Attributed $16 in revenue to key demand generation campaigns.
  • Contributed to a 38% increase in marketing efficiency.

Accomplishments

  • Revamped the marketing tech stack by incorporating SAP, which enabled real-time campaign optimization and decreased time-to-insight by 50%.
  • Delivered personalized content at scale with advanced lead nurturing strategies, improving email open rates by 16% and click-through rates by 80%.
  • Reduced cost per acquisition by 39% through effective allocation of marketing budget and focus on high-performing channels.
  • Designed targeted prospecting campaigns across 17 geographic regions, increasing market penetration and driving 80% sales growth.
  • Monitored and analyzed campaign performance using advanced marketing analytics, driving a 24% increase in MQL-to-SQL conversion rates.
  • Implemented a multi-region paid advertising strategy (SEM, social, display) driving 5% website traffic increase and 71% increase in overall conversions.
  • Managed high-budget email campaigns segmented by customer persona, resulting in a 52% increase in click-through rate and 11 in revenue in three years.
  • Led the development and execution of multi-channel inbound demand generation campaigns, delivering a 25% lift in qualified leads within 18 months.
  • Directed end-to-end execution of trade show promotion, facilitating lead gen and nurturing strategy, contributing $12 in pipeline from event-driven engagement.
  • Collaborated with sales teams to improve process alignment, shortening the lead-to-opportunity handoff by 17 days and improving conversion rates.

Affiliations

  • Member, SaaS Marketing Leaders Club – Participated in shared learning experiences focusing on lead generation for the software-as-a-service industry.
  • Volunteer, Local Google Partners Association – Assisted in digital marketing initiatives aimed at improving local businesses' lead generation efforts.
  • Certified Professional, Salesforce Marketing Cloud – Completed specialized courses in CRM and marketing automation integration, 2015.
  • Member, Content Marketing Institute (CMI) – Participated in events and webinars aimed at enriching content-led demand generation campaigns.
  • Certified Member, Google Analytics Academy – Certified in advanced analytics and campaign performance measurement, 2019.
  • Student Member, Academy of Marketing Science – Networked with marketing experts and completed case studies related to automated lead generation.
  • Participant, LinkedIn Learning – Completed courses on audience segmentation, A/B testing, and customer lifecycle targeting.
  • Member, Revenue Collective – Participated in peer discussions around revenue and pipeline performance optimizations.
  • Member, Chief Marketing Officer (CMO) Council – Stayed informed on broader digital transformations impacting demand generation strategies.
  • Certified, Google Ads Professional – Completed advanced training in paid media strategy and management for digital demand growth, 2015.

Certifications

  • Google Ads Search Certification – method
  • Hootsuite Social Marketing Certification – program
  • Mobile Marketing Certification - method
  • Certified Email Marketing Specialist (Salesforce)
  • ABM Leadership Certification - program
  • Certified Demand Generation Specialist – system
  • Certified Customer Journey Builder - initiative
  • LinkedIn Marketing Solutions Fundamentals Certification metric
  • Google Analytics Certification - Google
  • Salesforce Advanced Marketing Cloud Consultant Certification - program

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