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Skills

  • Brand awareness enhancement
  • Social media ad campaign optimization
  • Mentoring and Team Leadership
  • Account-Based Marketing (ABM) Strategy
  • Lead-to-customer conversion cycle optimization
  • Data-driven decision making
  • A/B testing for landing page performance
  • Content marketing development and curation
  • Sales funnel optimization
  • Revenue growth modeling

Work Experiences

  • Analyzed 12 campaigns.
  • Achieved a 78% boost in conversion rates.
  • Created a comprehensive demand generation forecast that supported operational planning, which helped align sales and marketing KPIs and improved pipeline predictability by 82%.
  • Achieved 14 views.
  • Adapted marketing strategy.
  • Accomplished in 2015.
  • Aligned sales and marketing KPIs.
  • Collaborated with the content marketing team to create a resource hub that produced 33% more organic traffic and generated 4 in new subscriptions.
  • Created a resource hub.
  • Converted top-of-funnel leads into the sales pipeline.

Summaries

  • Contributed to a 38% increase in marketing efficiency.
  • Delivered $12 in pipeline growth.
  • Accomplished Demand Generation Consultant with a passion for creating high-performing marketing content, driving engagement up by 29% and expanding the pipeline by $9.
  • Collaborative leader with a diverse skillset.
  • Achieved a 17% uplift in open rates.
  • Boosted revenue by 34%.
  • Achieved 24% higher engagement.
  • Creative problem solver with a solid foundation in competitive analysis and segmentation, leading to increased market share for QuickBooks in Boston by 59%.
  • Achieved higher conversion rates.
  • Contributed to 83% revenue growth.

Accomplishments

  • Collaborated with external vendors to leverage PPC and paid social tactics resulting in 17 net new qualified leads while decreasing the CPL by 39%.
  • Developed lead reactivation programs that re-engaged 6 dormant leads and contributed to $11 in pipeline generation within the past year.
  • Generated $18 in pipeline contribution by launching a content syndication program across 18 media platforms reaching key target personas.
  • Drove a PPC strategy that contributed to a 65% growth in click-through-rate (CTR) and reduced cost-per-click (CPC) by 8 over two years.
  • Delivered personalized content at scale with advanced lead nurturing strategies, improving email open rates by 16% and click-through rates by 80%.
  • Utilized data-driven insights to implement personalized retargeting campaigns, reducing customer churn by 55% and increasing repeat purchases.
  • Optimized marketing funnel visibility using performance metrics dashboards, allowing for real-time campaign adjustments and improved lead quality.
  • Collaborated with sales teams to improve process alignment, shortening the lead-to-opportunity handoff by 17 days and improving conversion rates.
  • Boosted Customer Acquisition Cost (CAC) efficiency by implementing predictive analytics in lead scoring, reducing CAC by 52% within 6 months.
  • Created and executed digital marketing campaigns tailored to Raleigh market requirements, leading to a 16% growth in region-specific sales opportunities.

Affiliations

  • Member, MarketingProfs PRO Network – Collaborated with professionals, staying knowledgeable on emerging trends in digital and demand generation marketing.
  • Certified Member, Google Analytics Academy – Certified in advanced analytics and campaign performance measurement, 2019.
  • Mentor, Women in Revenue – Provided coaching and insights to up-and-coming professionals regarding revenue growth and demand generation careers.
  • Member, Business Marketing Association (BMA) – Utilizing best practices in B2B marketing and demand generation.
  • Member, Content Marketing Institute (CMI) – Participated in events and webinars aimed at enriching content-led demand generation campaigns.
  • Member, SaaS Marketing Leaders Club – Participated in shared learning experiences focusing on lead generation for the software-as-a-service industry.
  • Member, HubSpot User Group – Actively engaged with peers on HubSpot practices related to automation, analytics, and demand generation.
  • Alumni, Inbound Marketing University – Completed comprehensive inbound marketing training with a focus on demand generation and customer acquisition.
  • Alumni, Demand Gen Academy – Completed advanced coursework in demand generation strategies and marketing automation, 2021.
  • Member, Society for Marketing Professional Services (SMPS) – Engaged in professional development and training specific to B2B demand generation strategy.

Certifications

  • Certified Data and Marketing Analyst (CDMA) - system
  • Salesforce Advanced Marketing Cloud Consultant Certification - program
  • Growth-Driven Design Certification - HubSpot Academy
  • Content Marketing Certification – HubSpot
  • Bing Ads Accredited Professional Certification - initiative
  • Google Analytics 360 Certification - program
  • Certified Customer Data Platform Specialist - procedure
  • SEO Certification - SEMrush Academy
  • Google Tag Manager Fundamentals Certification - Google
  • Certified Demand Generation Specialist – system

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