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Skills

  • High-profile client acquisition
  • Market research & competitive analysis
  • Team collaboration tools (Power BI)
  • Sponsorship Return on Investment (ROI) Analysis
  • Cross-functional team leadership
  • Cross-cultural communication skills
  • Sponsor Retention Strategy
  • Stakeholder engagement management
  • Strategic Sponsorship Development
  • Public Speaking & Presentation Skills

Work Experiences

  • Aligned sponsorship initiatives with corporate goals.
  • Aligned packages with specific company goals.
  • Achieved a 82% increase in repeat sponsorships.
  • Contributed to $3 in incremental funding.
  • Accelerated decision-making through enhanced data reports.
  • Analyzed competitive positioning within Miscellaneous.
  • Achieved positive feedback in post-event surveys.
  • Am in charge of coordinating a variety of services for clients.
  • Achieved this within 2021.
  • Keep track of all media activity, review it, and report on it.

Summaries

  • Achieved a 78% retention rate.
  • Achieved 46% growth in client engagement.
  • Boosted sponsor retention by 85%.
  • Achieved a 59% improvement in sponsorship performance metrics.
  • Collaborative Corporate Sponsorship Manager.
  • Corporate Communication Sponsorship Manager focused on integrating sponsorship strategies.
  • Corporate Communication Sponsorship Manager focused on measurable sponsor impact.
  • Aptitude for negotiating contracts.
  • Closed large-scale sponsorship deals worth over $7.
  • Achieved 18% sponsor retention growth.

Accomplishments

  • Planned and executed sponsor-led activations that generated 12 media placements, resulting in an earned media value of $17.
  • Collaborated with cross-functional teams, including marketing and event operations, to deliver tailored sponsor activations that exceeded KPIs by 36%.
  • Developed highly customized sponsorship packages based on detailed sponsor objectives, resulting in 44% higher acquisition of new sponsors annually.
  • Created post-event sponsor impact reports, highlighting key benefits and increasing overall sponsor confidence for future sponsorships by 60%.
  • Successfully led a first-of-its-kind sponsor recognition event for program, resulting in 5 media impressions and 75% increase in brand exposure.
  • Monitored and evaluated marketing campaigns in collaboration with sponsors, adjusting tactics to enhance sponsor ROI by 47%.
  • Orchestrated comprehensive ROI reporting for sponsorship deals worth over $3, ensuring that sponsorship value was effectively communicated to stakeholders.
  • Led budget and financial oversight for sponsorships, delivering $3 in savings through efficient program execution while surpassing revenue targets.
  • Played a key role in crafting corporate sponsorship marketing materials, driving brand consistency that resulted in 76% higher awareness among target audiences.
  • Developed and executed multi-channel communication strategies to promote sponsor visibility, increasing audience engagement by 17%.

Affiliations

  • Advisory Council Member, National Sponsorship Association (NSA), 2016–2019
  • Certified Public Speaker, Northwind 2020
  • Member, Event Marketing Institute (EMI), active collaboration on sponsorship trends 2022–Present
  • Member, Brand Strategy and Communications Professionals Association Portland, 2017–Present
  • Certified Leadership Professional in Sponsorship (CLPS), 2016
  • Certified in Strategic Branding for Sponsorship Professionals by framework 2015
  • Ambassador, Association for Strategic Planning (ASP) 2018–2019
  • Volunteer Committee Member, Brand Partnership Council (BPC) 2021–Present
  • Volunteer Campaign Leader, Brand Elevation and Sponsorship Group 2022
  • Fellow, International Sponsor Insight Network (ISIN), 2015–2022

Certifications

  • Certified Sponsorship and Partnership Professional (CSPP), 2017, Meridian
  • Certified in Sponsorship KPIs & Analytics, 2024, Atlanta
  • Certified Brand and Sponsorship Development Professional, Vantage, 2017
  • Certified Strategic Partnership Manager (CSPM), 2022, Harbor & Co.
  • Certificate in Cross-Cultural Corporate Sponsorship Strategy, Portland, 2017
  • Certified Partnership and Sponsorship Event Professional (CPSEP), 2020, process
  • Certified Corporate Social Responsibility (CSR) Professional, 2024, standard
  • Certified Media Relations Specialist, 2022, Austin
  • Advanced Digital Marketing for Sponsorship Events Certification, Tableau, 2018
  • Digital Advertising and Sponsorship ROI Certification, Workday, 2018

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