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Skills

  • Cost-benefit analysis
  • Territory Sales Experience
  • Business Development
  • Constant Contact
  • Kennel cleaning and sanitizing methods
  • Client relationship development
  • MailChimp
  • Multi-Task Management
  • Positive learning process
  • Internal auditing

Work Experiences

  • Conducted an initial client assessment and analysis to begin the research process.
  • Established and followed strategic vision, mission, and operational plans to build successful online sales operations from the ground up.
  • Used analytics and site metrics to identify areas for improvement.
  • Looked for industry trends on social media and through online sources.
  • Oversaw the distribution of content across online channels and social media platforms.
  • Achieved $8 in attributed sales.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Was able to effectively respond to customer requests via phone and email, as well as answer questions and inquiries.
  • Answered an average of 11 calls, emails, and faxes per day, responding to customer inquiries, resolving problems, and informing customers about new products.
  • Used expert process knowledge to respond to customer issues and resolve complaints.

Summaries

  • Content Manager with 7 years of successful budget management and team leadership experience.
  • With 3 years of experience creating new procedure content and managing a team of 4 writers,
  • Strengths in risk assessment and stakeholder engagement backed up by Miscellaneous training.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Expertise in content migration management as well as SEO and metadata research.
  • Achieved a 54% reduction in outsourcing costs.
  • Motivated Content Manager with experience managing large-scale projects, including budgeting and administration.
  • Accomplished content manager.
  • Knowledgable in a variety of design and testing methodologies.
  • Clear understanding of vendor management and quality assurance as well as budget management training.

Accomplishments

  • Partnered with the campaigns team to create localized content, leading to 16% higher international engagement.
  • Spearheaded multimedia campaigns that boosted page views by 43% and significantly increased content sharing.
  • Crafted targeted social media campaigns that generated 8 new followers and boosted social traffic by 58%.
  • Developed and executed segmented nurture campaigns that boosted email open rates by 37% and drove conversions by 69%.
  • Integrated customer feedback within the content lifecycle, improving relevancy, and engagement by 16%.
  • Developed targeted thought leadership content that positioned company leadership as authorities, resulting in a 35% rise in industry mentions.
  • Initiated content optimization for product launch campaigns, contributing to a 16% increase in conversions.
  • Streamlined editorial calendar management, contributing to a 77% increase in cross-functional collaboration and timely content delivery.
  • Spearheaded an influencer partnership strategy that led to 18 collaborations, resulting in a 26% uplift in brand awareness.
  • Revamped internal documentation processes, resulting in a 50% increase in content accuracy and training resource reliability.

Affiliations

  • Rotary International
  • International Association of Administrative Professionals
  • National Association of Independent Writers and Editors (NAIWE) – Editorial Affiliate
  • Association of Internet Research Specialists (AIRS) – Competitor Analysis Expert
  • American Writers & Artists Institute (AWAI) – Advanced Copywriting Specialist
  • American Marketing Association (AMA) - Certified Professional Marketer
  • American Marketing Association
  • Academy of Interactive & Visual Arts – Member
  • National Communication Association (NCA) – Strategic Content Communication Membership
  • Online News Association (ONA) – Media and Content Strategy Participant

Certifications

  • Google Ads Search Certification
  • First Aid/CPR Certified
  • Certified Digital Marketing Professional (DM) from Digital Marketing Institute
  • Certified Copywriting and Editing Specialist by American Writers & Artists Institute (AWAI)
  • Certified Omnichannel Experience Manager by Thinkific
  • Salesforce
  • Certified Blogging Expert by Content Academy
  • Certified Agile Content Professional by The Scrum Alliance
  • Content Marketing Certification by HubSpot
  • SHRM Senior Certified Professional (SHRM-SCP)

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