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Skills

  • Stakeholder Relations Management
  • Media Outreach to National and Regional Outlets
  • Securing high-profile media placements
  • Strategic media relations
  • Press release writing and distribution
  • Community Outreach Campaign Development
  • Budgeting and Managing Public Relations Programs
  • Digital media strategy
  • Community Event Planning & Execution
  • Influencer partnership development

Work Experiences

  • Attained 48% attendee growth year-over-year.
  • Contributed to Harbor & Co. Winning the Outstanding Service Award.
  • Achieved method.
  • Collaborated with influencers.
  • Conducted media training for over 11 spokespeople.
  • Conducted media audits to assess the effectiveness of campaigns, which led to strategy refinements and an improved 82% ROI.
  • Adjusted public campaigns based on direct input.
  • Built strong relationships with journalists.
  • Achieved over 17 media impressions.
  • Achieved recognition in framework from Northwind.

Summaries

  • Conducted over 7 media interviews annually.
  • Community-driven relations advocate.
  • Dedicated to improving public relations outcomes, executing media outreach strategies that secure high-profile placements and facilitate sustainable, long-term visibility.
  • Boosted engagement by 46%.
  • Community and Media Relations professional skilled at liaising with press outlets, securing over 15 high-profile media placements, and driving 52% growth in organizational visibility.
  • Achieved 80% growth in community interactions.
  • Conducted interviews.
  • Community Relations and Media Coordinator.
  • Community Relations and Media Coordinator recognized for delivering measurable results in both media relations and community outreach efforts, achieving 32% growth in engagement.
  • Coordinated outreach programs.

Accomplishments

  • Partnered with system to amplify brand presence during community events, securing 4 positive news stories across multiple local outlets.
  • Orchestrated a successful product launch event, obtaining 5 media mentions, generating significant buzz in Columbus, and increasing brand visibility by 22%.
  • Collaborated with initiative nonprofit organizations to co-host community events, increasing visibility and securing media coverage from 17 local news outlets.
  • Drafted and delivered press releases, statements, and executive briefings that effectively communicated key organizational messages to the media and public.
  • Monitored media trends and adjusted outreach strategies accordingly, leading to a 14% increase in relevant news coverage for the organization.
  • Increased media inquiry response rates by 74% through the introduction of a new tracking system and media inquiry protocol.
  • Developed and implemented internal and external communication plans to promote upcoming community events, leading to 38% turnout improvement.
  • Executed a social media engagement strategy that resulted in a 38% increase in shares across category within one year.
  • Led strategy for a new social media content campaign, contributing to a 49% boost in follower growth and engagement on initiative.
  • Identified and engaged with relevant social media influencers to promote ServiceNow, increasing overall media mentions and generating 18% growth in brand sentiment.

Affiliations

  • Co-organizer, Annual Media Outreach Strategy Summit – Led event discussions on innovative media engagement and campaign ROI metrics analysis.
  • Affiliated, National Media Engagement Council – Participated in think-tank collaborations to enhance proactive strategies for boosting media exposure.
  • Member, Social Media for Community Relations Group – Worked on social media analytics and optimization strategies that led to increased engagement.
  • Member, International Public Relations Association (IPRA) – Participated in global campaigns focusing on ethical media representation.
  • Member, Public Relations Society of America (PRSA) – Contributed to PR campaign discussions aimed at amplifying community relations and media strategies.
  • Contributor, Media Outreach and Relations Council – Coordinated focusing sessions on enhancing cross-departmental communication for unified media messaging.
  • Volunteer, Local Community Media Network – Assisted in coordinating media coverage for local events to improve public visibility.
  • Board Member, Association for Women in Communications (AWC) – Collaborated with media professionals to promote inclusion in public relations campaigns.
  • Alumni, Graduate Certificate Program in Strategic Public Relations – Gained expertise in planning and executing crisis communication strategies.
  • Contributor, Community Event Coordinators Forum – Developed media kits to optimize event coverage and media engagement.

Certifications

  • Certified Marketing Analytics Practitioner - method
  • Certified Negotiation and Conflict Resolution Specialist - framework
  • Social Media Advertising Expert Certification - framework
  • Advanced Content Marketing Certificate - procedure
  • Certified Public Relations Specialist (CPRS) - method
  • Certification in Public Affairs and Community Relations - system
  • Media Relations and Communications Certification - Public Relations Society of America (PRSA)
  • Fundamentals of Reputation Management - program
  • Journalism and Media Relations Certification - method
  • Certified Media Analytics Professional - category

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