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Skills

  • Strategic planning
  • Market Positioning
  • Process improvement
  • Market Analysis
  • Customer retention strategies
  • PeopleSoft
  • Cross-functional team collaboration
  • Data-driven decision making
  • Project organization
  • Campaign management

Work Experiences

  • Analyzed competitor strategies and realigned in-store displays, boosting category visibility and securing Excellence Award recognition in 2018.
  • Sold and distributed over $2 worth of Asana.
  • Assisted in the rollout of a product refresh campaign.
  • Achieved 50% above target sales growth.
  • Achieved category growth in 2024.
  • Actively participated in cross-departmental realignment.
  • Achieved industry-leading results for metric customers through launched.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Achieved sales growth of 67%.
  • Analyzed competitor strategies.

Summaries

  • Leader who is detail-oriented, attentive, and decisive.
  • Ability to work closely with retail partners and suppliers to manage inventory during high-demand periods, improving operational efficiency.
  • Achieved substantial savings.
  • Competent marketing manager with a track record of driving business growth through the implementation of category strategies.
  • Aligned strategies with overall business goals.
  • Costs were consistently reduced while profits were increased.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Within Miscellaneous, senior Category Account Manager and outstanding performer in budget management and project management.
  • Achieved growth across diverse product types and markets.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Reduced category overstock by 52% through implementation of a real-time inventory management solution.
  • Conducted weekly sales and promotion analysis, resulting in a 51% increase in campaign effectiveness and a 51% improvement in overall sales performance for Adobe Creative Suite.
  • Led the product lifecycle planning process for QuickBooks, achieving a 39% increase in shelf space and overall market share.
  • Utilized insights from consumer behavior studies to revamp category layouts, which increased foot traffic within stores by 44% for Power BI.
  • Spearheaded a cross-functional project to streamline e-commerce processes, delivering a 29% increase in online conversions within 16 months.
  • Developed and maintained key sales reports to track promotional effectiveness and inventory levels, ensuring optimal in-stock positions across 2 locations.
  • Drove the adoption of new data-driven promotional strategies, leading to a 63% increase in both top-line sales and bottom-line profitability for category.
  • Optimized vendor performance via quarterly reviews and KPI benchmarking, improving overall supplier efficiency by 19%.
  • Developed and led category insights meetings, driving alignment between the sales and marketing departments and contributing to an annual sales growth of 38%.

Affiliations

  • American Institute of Retailing Executives (AIRE)
  • American Marketing Association (AMA)
  • Lions Club
  • Project Management Institute
  • National Association for Business Economics (NABE)
  • Rotary International
  • American Statistical Association (ASA)
  • Association of Consumer Research (ACR)
  • International Trade Association (ITA)
  • American Society of Safety Professionals

Certifications

  • Certified Pricing Professional (CPP) - framework
  • Professional Sales Management Certification - system
  • Certified in P&L Financial Reporting - 2022 - Summit Group
  • Certification in Business Analytics & Planning (CAPB) - category
  • Certified Public Accountant
  • Excel for Business Analysis Certification - SAP - 2015
  • First Aid/CPR Certified
  • Certified Account Manager (CAM) - 2024 - method
  • Strategic Sales Analytics Certification - Tableau - Meridian
  • ServSafe

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