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Skills

  • Budgets
  • Information gathering and analysis
  • Business correspondence
  • Team building
  • Custom Media List Building
  • Communications
  • Process improvement
  • Analytical Thinking for Trend Spotting
  • Project management
  • Social media marketing

Work Experiences

  • Achieved 49% faster distribution of press releases.
  • Achieved 38% satisfaction rate.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Aligned initiatives with broader PR goals.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Collaborated with external agencies on promotional campaigns.
  • Adjusted messaging in response to audience feedback.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Crafted high-quality, data-driven media pitches.

Summaries

  • Achieved 49% faster press release distribution.
  • Aimed at raising brand awareness by 15%.
  • Achieved 60% reduction in negative press for Meridian.
  • Assistant Publicist recognized for driving client audience growth through targeted media engagement strategies, increasing overall reach by 20%.
  • Analyzed media coverage for actionable insights.
  • Assistant Publicist skilled in organizing press tours, leading to 77% growth in regional media exposure and brand awareness.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Assistant Publicist recognized for generating a 76% rise in brand awareness through influencer partnerships and proactive media relations.
  • Achieved 77% increase in consumer engagement.
  • Assistant Publicist with a talent for leading product launches.

Accomplishments

  • Crafted SEO-optimized press releases resulting in 58% higher organic search visibility and standard% media response.
  • Utilized Asana to track and assess campaign impact metrics, improving client media outcomes by 46%.
  • Spearheaded procedure's media push, achieving media coverage in top-tier outlets and driving 80% more RSVPs for events.
  • Trained a team of 12 junior publicists on media pitching techniques, contributing to a 54% boost in client media coverage.
  • Developed impactful talking points for clients that directly contributed to their featuring on 11 high-profile broadcast programs.
  • Secured 17 local and national broadcast interviews that elevated client visibility by 81% within one year.
  • Worked closely with media outlets to schedule and organize 11 interviews, leading to enhanced brand exposure worth $6,000 in equivalent ad value.
  • Secured 17 leading feature articles for clients in major publications, resulting in a 79% increase in social media mentions.
  • Worked closely with social media teams to amplify press placements, resulting in a 67% increase in combined media and social audience.
  • Developed in-depth media-targeting strategies for specific client demographics, refining outreach and boosting engagement by 29%.

Affiliations

  • Association of Information Technology Professionals
  • Young Professionals in Public Relations
  • Society of Professional Journalists (SPJ)
  • Entertainment Publicists Professional Society (EPPS)
  • Junior Chamber International (JCI)
  • Broadcast Education Association (BEA)
  • Society of Human Resource Management
  • Word of Mouth Marketing Association (WOMMA)
  • Association for Computing Machinery
  • American Medical Informatics Association

Certifications

  • Public Relations Strategy Certification from Coursera
  • Content Strategy for Professionals - Northwestern University
  • Certificate in Public Relations from University of South California
  • Google Certified Professional Cloud Architect
  • Certified Public Accountant
  • Copywriting for Public Relations Certification (Udemy)
  • Salesforce
  • Cision Certified Public Relations Professional
  • Time Management for Working Professionals by Dale Carnegie
  • Inbound Marketing Certification by HubSpot Academy

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