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Skills

  • Adaptability in Fast-paced Environments
  • Invoice generation
  • Budget management across digital channels
  • Relationship development
  • MS Office
  • Set construction
  • Cross-functional teamwork
  • Ad relevance score improvement
  • Customer service
  • Schedule dissemination

Work Experiences

  • Assisted in the coordination of media events.
  • Collaborated with a variety of stakeholders, including producers and on-air talent to develop new program content and segments.
  • Advised on adjustments.
  • Achieved a 49% increase in reach.
  • Added value to media buys.
  • Learned quality assurance and vendor management to help with office needs.
  • Assisted in the creation of category procedures.
  • Remained alert, active, and ready to respond to any request at any time, with a variety of resources at my disposal.
  • Wrote the script and shot sheets, and I double-checked that everything was in order.
  • Achieved over 14% media coverage across multiple outlets.

Summaries

  • Passionate and well-versed in a wide range of technologies, including mobile apps and gaming.
  • Student pursuing a Media and Journalism degree who is eager to contribute developed knowledge in the role of Media Planning Intern.
  • Proven track record of motivating streamlined to achieve team, individual, and management goals.
  • Providing a consistent and comprehensive understanding of the technical aspects of video, television, and film production and distribution.
  • Vendor management in method settings and performance reporting in project management settings.
  • Communicative and team-oriented, with QuickBooks expertise.
  • Proficient in promoting procedure by leveraging cross-functional collaboration and stakeholder engagement knowledge.
  • Results-oriented Media and Journalism professional with process improvement, risk assessment, and data analysis strengths.
  • Analyzed performance metrics.
  • Analytical Media Planning Intern.

Accomplishments

  • Collaborated with vendors to negotiate media buys, securing 18% better pricing and increasing ad coverage.
  • Achieved a 85% increase in user engagements by managing product-focused Facebook/Instagram ad placements.
  • Supported data analysis for advertising efforts, leading to the identification of underperforming areas and saving 2 in unproductive spend.
  • Led media tracking and ad performance reporting efforts, elevating campaign reach by 79% in method.
  • Participated in cross-functional team meetings to ensure the accurate execution of media strategies and reported on outcomes, increasing overall efficiency by 22%.
  • Assisted in creating weekly KPI reports for 9 client accounts, improving decision-making with data-driven performance insights.
  • Automated the reconciliation process for media invoices, saving approximately 4 in overreported costs.
  • Provided insights into competitor media buys, resulting in 75% adjustment in the client’s bidding strategy, improving efficiency.
  • Worked closely with internal stakeholders to align media buys with key KPIs, boosting campaign effectiveness by 60%.
  • Developed and optimized social media placements, increasing engagement by 30% across method.

Affiliations

  • Member, Society of Digital Agencies (SoDA) – Attended industry events related to trends in digital media asset optimization.
  • Alumni, Brand Strategy Bootcamp – Completed sessions on building compelling digital media strategies for engaging audiences across channels.
  • Attendee, Programmatic Summit 2021 – Acquired up-to-date knowledge of automated media buying tools and best practices in impression trafficking.
  • Active Contributor, Ad:Tech Expo 2017 – Engaged in networking on ad technologies reshaping cross-platform media planning.
  • Intern Leader, National Student Advertising Competition (NSAC) 2019 - Collaborated on developing integrated media plans for competition campaigns.
  • Vice President, initiative Media Planning Club – Organized case studies and discussions on past and emerging media campaign strategies.
  • Attendee, 2015 Digital Marketing Expo & Conference (DMEXCO) – Gained hands-on experience in tools and strategies for optimizing media plans.
  • Observational Analyst, framework Media Buying Trends Study – Offered media insights as part of a comprehensive market research team.
  • Certification, Google Analytics – Leveraged analytics tools to improve the performance tracking of media campaigns via real-time data insights.
  • Attendee, 2018 Programmatic I/O Conference – Gained insights into programmatic advertising impacting cross-channel media planning.

Certifications

  • Certified Social Media Marketing Professional - program (2016)
  • Microsoft Office Specialist (MOS)
  • CompTIA Security+
  • Association for Project Management (APM)
  • Google Analytics Individual Qualification (GAIQ) - program (2016)
  • Certified Digital Media Planner - method (2024)
  • Google Certified Professional Cloud Architect
  • Twitter Flight School Video Planner Certification - framework (2023)
  • Certified Public Accountant (CPA)
  • Essentials of Media Planning & Buying Certification - procedure (2015)

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