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Skills

  • Analytics and seo
  • Program marketing background
  • Omnichannel marketing strategy development
  • Consumer behavior analysis using Adobe Creative Suite
  • Sales forecasting
  • Employee training
  • Digital media planning and buying
  • Lead generation through distribution channel optimization
  • Graphic design
  • Break-even analysis

Work Experiences

  • Crafted and presented detailed marketing forecast reports to C-suite executives, influencing strategic decisions that grew customer base by 14%.
  • Captured 47% market share.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Conducted competitor analyses.
  • Collaborated with logistics and delivery teams.
  • Collaborated with sales teams.
  • Achieved more precise forecasting.
  • Achieved a 60% higher engagement rate.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.

Summaries

  • Achieved results across Seattle.
  • Strengths in performance reporting and risk assessment backed up by Marketing and Communications training.
  • Individual with a track record of creative and effective marketing.
  • Achieved results in competitive zones within 2016.
  • Achieved a 54% higher engagement rate than industry benchmarks.
  • Industrious marketing specialist with 18 years of experience in marketing and a decisive and hardworking attitude.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Zone Marketing Analyst with 17 years of successful strategic planning and vendor management experience.

Accomplishments

  • Resolved product issue through consumer testing.
  • Incorporated sales team feedback to adjust promotional offers, resulting in a $3 revenue increase during peak seasons.
  • Optimized email marketing flows with A/B testing, increasing open rates by 56% and conversion rates by 23%.
  • Collaborated with team of 10 in the development of system.
  • Negotiated vendor contracts, resulting in a 42% cost reduction while maintaining service levels.
  • Ran a cross-promotional campaign between system, increasing combined sales by 77% and gaining 8 new customers.
  • Monitored and adjusted social media ad spend in real time, reducing overall cost per click by 71%.
  • Implemented strategies that reduced customer churn by 30% based on insights from data analysis using SAP.
  • Improved B2B sales funnel efficiency using standard, increasing lead conversion to contracts by 34%.
  • Executed a pricing strategy refinement, driving a 35% increase in monthly revenue.

Affiliations

  • HubSpot Academy, Certified in Content Marketing and SEO Optimization
  • National Association of Social Workers
  • Growth Marketing Conference, Participated in Saas-Focused Marketing Track
  • Marketing Science Institute (MSI), Contributor to Survey Research on Regional Growth in Boston
  • MarketingProfs University, Completed the Digital Marketing Bootcamp
  • American Marketing Association
  • International Customer Management Institute (ICMI), Active Member in Customer Feedback Loops Research
  • University Alumni Association, Marketing Leadership and Strategy Focus Group Leader
  • Promotion Marketing Association (PMA), Focused on Geo-targeted Campaigns
  • North American Search Engine Optimization Association (NASEO), Completed SEO Techniques in Atlanta

Certifications

  • CompTIA Network+
  • Facebook Certified Marketing Science Professional
  • Certified Customer Data Platform Professional (CDP) – Ironclad Systems
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Google Certified Professional Cloud Architect
  • HubSpot Inbound Marketing Certification
  • Advanced Excel Data Analysis Certification
  • Microsoft Power BI Data Analyst Associate Certification
  • Market Research Core Certification – Insights Association

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