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Skills

  • Survey design and feedback analysis
  • Crisis Communication during Corporate Events or Incidents
  • SEO Optimization for Job Listings
  • Employer Branding Strategy Development
  • Press release creation and distribution
  • Time-to-fill optimization
  • Content Creation for Thought Leadership
  • Media Relations and Placement
  • Data-driven decision making
  • Employee retention strategies

Work Experiences

  • Designed and distributed an employee communications audit survey, which identified knowledge gaps, resulting in an improved internal communications action plan.
  • Designed and implemented an internal newsletter.
  • Crafted multi-channel communication campaigns.
  • Work with universities and students to develop partnerships.
  • Achieved Top Performer recognition.
  • Analyzed industry trends targeted at HR professionals.
  • Designed HR webinars and virtual events.
  • Write case studies, newsletters, and speaking proposals, and I deliver them.
  • Collaborated with HR and legal teams.
  • Designed an employee communications audit survey.

Summaries

  • Adept at social media branding.
  • Creative HR Marketing Communications Specialist highly skilled at event planning and webinar hosting to support HR initiatives. Engaged 2 prospective applicants in recruitment webinars, converting 68% to hires.
  • Delivers measurable value in fast-paced environments.
  • Analytical HR Marketing Communications Specialist with a focus on A/B testing and campaign optimization. Improved email campaign click-through rates by 63% and refined messaging for maximum impact.
  • Achieved a 63% increase in applications for hard-to-fill roles.
  • Detail-oriented HR Marketing Communications Specialist.
  • Delivered a 49% improvement in audience engagement.
  • Comprehensive knowledge of HR communications.
  • Delivered a 60% increase in applications.
  • Creative and strategic HR Marketing Communications Specialist.

Accomplishments

  • Developed and executed a targeted social media talent acquisition campaign, generating 9 qualified applicants and filling key roles in under the past year.
  • Led the rebranding of HR communications, achieving a 70% improvement in employee engagement metrics within 18 months.
  • Coordinated HR blog and social media campaigns, generating 6 HR-specific content pieces resulting in a 26% increase in followers across LinkedIn and Glassdoor.
  • Produced explainer videos on updated compliance regulations, resulting in 11% faster onboarding of new employees.
  • Orchestrated content for recruitment campaigns that resulted in a 16% uptick in high-quality applications in competitive departments.
  • Designed and executed an HR transparency initiative through multi-channel communication efforts, increasing overall trust in HR by 79%.
  • Managed 17 PR crises, creating messaging that maintained a positive employer brand image while reducing reputational damage within 18 months.
  • Successfully launched a social media campaign to promote the company’s employee value proposition (EVP), leading to a 71% increase in employer brand awareness.
  • Partnered with the legal team to produce compliance-focused communications, eliminating policy misunderstandings and reducing legal risks.
  • Performed data-driven analysis of employee surveys and enacted communication strategies that decreased workplace grievances by 60% within 18 months.

Affiliations

  • Member of the Content Strategy Network, attending annual workshops on creative storytelling in HR, 2017.
  • Participated in the Talent Acquisition Leadership Council, partnering to share case studies related to recruiting communications strategy.
  • Volunteer at the Global HR Innovation Conference, participating in panel discussions on integrating HR protocols and corporate communications.
  • Member of the Human Capital Media Advisory Group, contributing to research insights that merge employer branding with strategic communication.
  • Collaborated with the Content Marketing Institute network for training on multi-channel communications and storytelling in HR.
  • Member of the National Association for Business Resources, supporting HR efforts in branding through content development collaboration.
  • Co-hosted HR marketing events in partnership with the International Public Relations Association (IPRA), engaging over 15 attendees.
  • Earned certification in Multi-Channel Campaign Management from Cedar Works, allowing for streamlined HR communications and outreach.
  • Member of the Content Writing for Human Resources LinkedIn Group, regularly contributing expert insights into employer branding content.
  • Professional affiliate of MarketingProfs, leveraging industry insights to optimize HR-related media strategies.

Certifications

  • Employee Engagement Analytics Key Metrics Certificate from ServiceNow
  • Employer Branding Academy Certificate by Universum
  • Certified Communications Management Professional from GCCC
  • Certified Change Management Professional (CCMP) through ACMP
  • Advanced Diversity Recruiting Certification from standard
  • Communications for Business Leaders Certificate from Beacon Labs
  • ICM Crisis Communication and Media Strategy Certification
  • Strategic Internal Communications Training through Ironclad Systems
  • Certificate in Crisis Communications from program or PRSA
  • Harvard Extension School Certificate in Organizational Communication

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