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Skills

  • MS Office
  • Keyword optimization
  • Audience segmentation techniques
  • Budget forecasting and allocation
  • Automated content scheduling
  • Asana expertise
  • Project organization
  • Customer service
  • Influencer collaboration and outreach
  • Engagement rate enhancement

Work Experiences

  • Boosted brand mentions by 63%.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Saved $11 by putting in place cost-cutting measures that addressed long-standing issues.
  • Aligned promotions with key retail partners.
  • Planned and created video content for the client's website and social media accounts.
  • Analyzed social media analytics weekly.
  • Achieved a 18% higher conversion rate.
  • Aligned product launches with social ads.
  • Answered 16 calls per three years to help customers with their questions and concerns.
  • Was in charge of maintaining internal communication systems and corporate email signatures.

Summaries

  • Adaptable social media expert.
  • Social Media Marketer is a multi-talented Social Media Marketer who is consistently rewarded for planning and operational improvements.
  • Costs were consistently reduced while profits were increased.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved results over several months.
  • Social Media Marketer with 5 years of successful performance reporting and cross-functional collaboration experience.
  • Aligned social media efforts with marketing goals.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Social Media Marketer with 10 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.

Accomplishments

  • Spearheaded a competitive analysis of category on Workday, influencing data-driven decisions that increased engagement by 43%.
  • Collaborated with team of 12 in the development of standard.
  • Developed audience segmentation strategy resulting in 24% improvement in targeting accuracy and ROI across Facebook and Instagram ads.
  • Developed a monthly analytics report dashboard on social performance, allowing for improved decision-making and delivering a 71% increase in engagement.
  • Initiated a cross-promotional campaign with category, leading to a 85% increase in follower growth and audience interaction.
  • Documented and resolved program which led to category.
  • Coordinated method social media strategy, raising over $18 in donations through organic and paid efforts within two years.
  • Created a storytelling approach to behind-the-scenes content, boosting Instagram engagement by 44%.
  • Spearheaded a collaborative social contest campaign, which amassed 4 entries and drove up follower count by 39%.
  • Produced viral video content that garnered over 8 views and increased brand awareness by 49% during a major product launch.

Affiliations

  • Association for Computing Machinery
  • Women in Digital - Actively involved in workshops around social media tactics catered towards digital transformation.
  • Ad Club of Denver - Attended seminars and instructed workshops on social storytelling and integrated media campaigns.
  • Buffer Community - Active in discussions on best use cases for social media automation and performance optimization.
  • Toastmasters
  • Certified Influencer Media Buyer - Attended classes on coordinating influencer marketing partnerships.
  • Freemason
  • Pinterest Academy Graduate - Specialized in leveraging Pinterest for eCommerce and brand building strategies.
  • LinkedIn Local - Organized and attended networking events to optimize professional social media presence.
  • Association of National Advertisers (ANA) - Contributed to discussions on content marketing and social media strategies.

Certifications

  • Google Ads Certification
  • Salesforce
  • Twitter Ads Campaign Management Certification
  • SEMrush SEO Toolkit Certification
  • Google Digital Garage: Fundamentals of Digital Marketing
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA Network+
  • Sprout Social Platform Certification
  • HubSpot Social Media Marketing Certification
  • Cisco Certified Network Associate (CCNA)

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