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Skills

  • ROI analysis
  • Persuasive
  • Public relations
  • Exceptional copywriter
  • Thought leadership content development
  • Excellent interpersonal skills
  • PowerPoint presentations
  • Strong time management
  • Business operations
  • Operational improvement

Work Experiences

  • Achieved noticeable improvements in click rates, follower counts, and engagement with clear and focused strategies.
  • Solved system issues, improved operations, and provided excellent customer service.
  • Set up on average 7 interviews and other forms of contact with company executives per month.
  • Designed and created marketing collateral for sales meetings, trade shows, and company executives.
  • Collaborated with graphic designers, photographers, and production coordinators to create content.
  • Was in charge of crisis communications, securing 6 media articles and editorials in the company's favor.
  • Managed
  • Created 18 marketing strategies and campaigns each quarter.
  • Edited and revised all marketing content to ensure the highest quality of writing.
  • Was in charge of a team of 12 product managers, which I mentored, developed, and managed.

Summaries

  • Marketing Manager with experience in copywriting and editing, list selection, email marketing, social media marketing, and campaign production.
  • Social Media Director with 18 years of successful project management and budget management experience.
  • Pragmatic
  • Shown ability to direct and strengthen all aspects of online retail sales and service.
  • Expert in brand management and development, as well as market forecasting and projections.
  • Within Marketing and Communications, senior Social Media Director and outstanding performer in quality assurance and performance reporting.
  • Resourceful
  • Skilled marketer with a track record of exceeding revenue targets, acquiring high-volume new users, and expanding subscription-based businesses.
  • Articulate
  • Versatile

Accomplishments

  • Collaborated closely with designers and videographers to create multimedia social campaigns, resulting in 42% rise in post engagement.
  • Managed content creation and community engagement across 8 social media platforms, growing follower base by 18 over two years.
  • Recipient of the Innovation Award Award from the Cedar Works in method.
  • Successfully transitioned from traditional posting methods to a storytelling-focused content approach, generating a 26% higher click rate and improved user engagement.
  • Curated visual and written content with SEO-optimized posts leading to a 15% increase in organic reach across category.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieved 4% follower growth through analytics-based insights and strategic adjustments to posting frequencies and media types.
  • Increased global eCommerce sales by 16% in one year.
  • Collaborated with team of 17 in the development of initiative.
  • Implemented A/B testing for ad content on Jira leading to a 59% increase in click-through rates (CTR).

Affiliations

  • Council of Public Relations Firms (CPRF)
  • Society of Women Engineers
  • National Association of Social Workers
  • Member, Online News Association (ONA)
  • Association for Supply Chain Management (APICS)
  • Jaycees
  • HubSpot Inbound Marketing Certified
  • Certified Influencer Marketing Expert Scrum Master
  • Freemason
  • Marketing Leadership Council (MLC)

Certifications

  • Certified Digital Advertising Manager
  • Meta Certified Digital Marketing Associate
  • Certified Protection Officer (CPO)
  • Content Marketing Strategy Certification HubSpot
  • Snapchat Ads Specialist Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Public Accountant
  • CompTIA Network+
  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)

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