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Skills

  • Organization
  • Digital imagery
  • Production layouts
  • Client communication and relationship building
  • Communications
  • Budgets
  • PC and Mac platforms
  • Graphic design
  • Campaign design for increased engagement
  • Operational improvement

Work Experiences

  • Conducted usability testing on UI/UX prototypes.
  • Collaborated closely with sales.
  • Consulted closely with external vendors to ensure that all printed materials met color consistency standards, improving overall product quality by 57%.
  • Coordinated a photoshoot for Power BI, overseeing art direction, styling, and final edits that resulted in Outstanding Service Award in Raleigh.
  • Collaborated closely with engineering to create cohesive branding for Asana, enhancing visual identity and increasing market visibility by 16%.
  • Collaborated with Lakeside Partners.
  • Assessed and restructured a collection of over 16 product images, enhancing image clarity and brand consistency across all eCommerce platforms.
  • Conceptualized imagery for a seasonal framework line.
  • Achieved an 25% decrease in bounce rate.
  • Contributed to a successful launch.

Summaries

  • Create data-driven designs.
  • Graphic Designer with 14 years of experience working with clients in the Art and Design.
  • Within Art and Design, senior Graphic Design Artist and outstanding performer in workflow optimization and client relations.
  • Graphic Design Artist is a multi-talented Graphic Design Artist who is consistently rewarded for planning and operational improvements.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Contributed to a 71% revenue increase for clients.
  • Contributed to 17 key projects.
  • Recognized on a regular basis for outstanding performance and contributions to the Art and Design industry's success.
  • Approach to idea and concept development that is unique.
  • Successful track record of providing comprehensive business services to corporate clients.

Accomplishments

  • Developed and animated vector graphics using SAP for online ads, increasing the company's average click-through rate by 72% on HubSpot.
  • Developed a complete brand identity package for Meridian, contributing to a 67% increase in client leads within the first 7 months.
  • Reviewed and edited 11 design mockups, ensuring adherence to creative briefs and brand guidelines, resulting in a 41% reduction in client feedback or revisions.
  • Resolved product issue through consumer testing.
  • Collaborated with team of 17 in the development of initiative.
  • Collaborated with product development team to create physical product packaging, resulting in a 23% increase in consumer interest and in-store traffic.
  • Collaborated with external design studios and print vendors to ensure high-quality outputs and timely delivery of 10 marketing materials, hitting client deadlines 63% of the time.
  • Used Adobe Suite tools such as InDesign, Illustrator, and Photoshop to produce high-impact marketing collateral, contributing to a 46% increase in lead generation for Lakeside Partners.
  • Created custom event signage and large-format graphics for category, ensuring consistent branded messaging across physical and digital properties and improving attendee engagement by 40%.
  • Worked cross-functionally with marketing, business, and IT teams to launch a new digital campaign achieving 68% views and 17% conversion rate in 6 months.

Affiliations

  • National Association of Social Workers
  • American Institute of Graphic Arts (AIGA)
  • Toastmasters
  • Art Directors Guild
  • Society for News Design (SND)
  • Society of Human Resource Management
  • Rijksakademie van beeldende kunsten Fellow
  • Adobe Certified Professional
  • Lions Club
  • International Communicative Design & Strategy Network

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Interaction Design Specialization - metric (2024)
  • Sketch Certification for Graphic Design Professionals (QuickBooks)
  • Autodesk Certified Professional: 3ds Max for Design Visualization (2022)
  • Adobe Certified Professional in Web Design (Power BI)
  • Digital Motion Graphics Certification - Salesforce
  • Certificate in User Experience (UX) Design - framework
  • Certified Digital Marketing Professional (CDMP) - Brightline
  • Adobe Certified Professional in Visual Design 2020
  • Certified Usability Analyst (2018)

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