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Skills

  • First Aid/CPR
  • MS Office
  • Lead generation strategies
  • Process improvement
  • E-commerce SEM strategies
  • Client relationship management
  • CPA (Cost-Per-Acquisition) reduction
  • Click-Through Rate (CTR) Improvement
  • Cross-functional team collaboration
  • Landing page design for SEM

Work Experiences

  • Achieved a 10 improvement in return rate.
  • Collaborated with system customers to determine their needs and deliver metric service.
  • Analyzed customer buying behavior using Workday.
  • Accomplished results within 18 months.
  • Achieved a 38% increase in conversions.
  • Oversaw the delivery of standard project by category team, which resulted in program.
  • Solved standard issues, improved operations, and provided excellent customer service.
  • Boosted revenue by $6 in the first 7 months.
  • Achieved an average click-through rate of 15%.
  • Adapted ads to suit mobile user behavior data.

Summaries

  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Excellent decision-making, organizational, and analytical skills.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Achieved conversion rate lifts of up to 51%.
  • Achieved a year-over-year sales increase of 21%.
  • Achieved 71% annual sales growth.
  • Achieved 63% increases in click-through rates.
  • Achieved a 66% boost in ROAS.
  • Analytically driven in monitoring search query performance, resulting in 57% increases in click-through rates over the past year through continuous ad and keyword optimization.
  • Achieved 65% improvements in performance KPIs.

Accomplishments

  • Designed and implemented a comprehensive training module on SEM tools like Tableau, certifying 13 team members and improving campaign results at scale.
  • Spearheaded international search engine marketing strategies, catering to 10 country-specific markets, and grew conversion rates by 20% in 2022.
  • Successfully rolled out comprehensive automation within Salesforce, resulting in a 78% reduction in manual intervention and a 9 increase in revenue.
  • Collaborated with team of 9 in the development of program.
  • Achieved an 8 increase in lead generation by optimizing ad copy based on consumer behavior analysis using HubSpot.
  • Documented and resolved metric which led to framework.
  • Partnered with the content marketing team to create SEO-driven blog posts, increasing organic traffic by 76% within the past year.
  • Partnered with the sales team to align SEM campaigns with sales objectives, driving a 73% increase in overall revenue.
  • Led the creation of PPC campaigns, increasing CTR by 55% and reducing cost-per-click (CPC) by 50% across multiple accounts in under several months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Ecommerce Retailer Association (ERA) Certified Member
  • International Search Summit Member
  • HubSpot Marketing Certification
  • LinkedIn Marketing Solutions Certified
  • Affiliate of Digital Analytics Association (DAA)
  • Programmatic Advertising Certifications – program
  • Web Analytics Association Member
  • Toastmasters
  • Society of Women Engineers
  • Association for Computing Machinery

Certifications

  • Search Advertising Certification - Microsoft Advertising
  • Project Management Professional (PMP)
  • ServSafe
  • CompTIA A+ Technician
  • CompTIA Network+
  • Cisco Certified Network Associate (CCNA)
  • Certified Digital Marketing Professional (CDMP) - Beacon Labs
  • Google Ads Video Certification
  • Google Ads App Campaigns Certification
  • Digital Marketing Institute Certified Search Marketing Specialist (DMI SMS)

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