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Skills

  • Display advertising integrations
  • Keyword research and targeting
  • Customer retention strategies
  • Landing page design for SEM
  • Time management and prioritization
  • Budgets
  • Keyword optimization
  • Budget allocation and management
  • Operational improvement
  • Team management

Work Experiences

  • Achieved a 26% uplift in local engagement.
  • Collaborated with system customers to determine their needs and deliver metric service.
  • Achieved a 10 improvement in return rate.
  • Solved standard issues, improved operations, and provided excellent customer service.
  • Achieved a 71% reduction in manual workload.
  • Collaborated with client’s sales teams to integrate PPC data into CRM tools, leading to a 16% increase in lead-to-client conversion rates.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Transported SAP to three years customer locations.
  • Analyzed customer buying behavior using Workday.
  • Boosted revenue by $6 in the first 7 months.

Summaries

  • Achieved 74% improvements in ad engagement metrics.
  • Achieved conversion rate lifts of up to 51%.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Analytically driven in monitoring search query performance, resulting in 57% increases in click-through rates over the past year through continuous ad and keyword optimization.
  • For new and existing customers, leads routine operations and special projects.
  • Boosted organic rankings to top 8 positions.
  • Achieved 71% conversion improvement for ServiceNow.
  • Search Engine Marketing Specialist with 17 years of successful client relations and strategic planning experience.
  • Boosted ROI by 52%.
  • Achieved 55% better targeting accuracy.

Accomplishments

  • Successfully rolled out comprehensive automation within Salesforce, resulting in a 78% reduction in manual intervention and a 9 increase in revenue.
  • Partnered with the content marketing team to create SEO-driven blog posts, increasing organic traffic by 76% within the past year.
  • Implemented retargeting strategies using Google Display Network (GDN), resulting in a 16% boost in customer re-engagement rates.
  • Integrated Google Tag Manager for tracking conversions, providing deeper insights that led to a 33% increase in ROAS.
  • Optimized Google Ads campaigns leading to a 57% reduction in campaign spend while maintaining conversion volume.
  • Documented and resolved metric which led to framework.
  • Collaborated with team of 9 in the development of program.
  • Resolved product issue through consumer testing.
  • Researched and identified high-intent search queries which resulted in a 69% improvement in digital lead quality and a 14 rise in customer acquisitions.
  • Collaborated with the SEO team to enhance the search query report leverage, driving a 73% decrease in wasted ad spend.

Affiliations

  • American Marketing Association (AMA)
  • International Search Summit Member
  • Pay-Per-Click (PPC) University by WordStream
  • Association of Information Technology Professionals
  • Project Management Institute
  • Lions Club
  • American Marketing Association
  • Affiliate of Performance Marketing Association (PMA)
  • Certified Professional in Search Engine Optimization (SEO) – process
  • Analytics Academy Google Tag Manager Certification

Certifications

  • Certified Digital Marketing Professional (CDMP) - Beacon Labs
  • Cisco Certified Internetwork Expert (CCIE)
  • Google My Business Certification
  • Digital Marketing Institute Certified Search Marketing Specialist (DMI SMS)
  • SHRM Certified Professional (SHRM-CP)
  • Search Engine Optimization (SEO) Specialization - category
  • Yoast SEO for WordPress Certification
  • Google Certified Professional Cloud Architect
  • Google Marketing Platform Certification
  • Advanced Facebook Advertising Certification - Summit Group

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