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Skills

  • Advanced Excel proficiency (PivotTables, VLOOKUP)
  • ETL process automation
  • Big data analysis techniques
  • Analytics and seo
  • Logistics process optimization
  • Data accuracy improvement
  • Data-integration between systems
  • Customer Churn Reduction
  • Business intelligence tools implementation
  • Communications management

Work Experiences

  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Taught company protocols, best practices, and metric procedures to entry-level and category data analysts.
  • Better predicted customer needs.
  • Conducted data analysis.
  • Planned and executed events and marketing programs that resulted in 12 times the number of qualified leads that were expected.
  • Analyzed and presented customer lifetime value (CLV) metrics to senior management, supporting a targeted marketing strategy that improved retention by 77%.
  • Constructed a comprehensive database of KPIs.
  • Constructed a comprehensive database of KPIs for tracking long-term organizational growth goals, leading to a $17 increase in profitability in 2019.
  • Aimed at identifying process improvement improvements.
  • Boosted customer acquisition by 27%.

Summaries

  • Accomplished Metrics Analyst with a proven track record of increasing net promoter score (NPS) by 49% through targeted, data-backed recommendations within a 18 months turnaround.
  • Bringing a thorough knowledge of framework products, market conditions, and customer preferences to the table.
  • Achieved $17 in cost savings.
  • Expert in system sales and Salesforce promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Adept at using Python and SAP to automate ad spend reporting, saving 14 hours weekly and leading to a 44% boost in customer acquisition strategies.
  • Metrics Analyst with extensive experience in performance reporting and Tableau marketing.
  • Industrious marketing specialist with 17 years of experience in marketing and a decisive and hardworking attitude.
  • Boosted operational efficiency by 74%.
  • Achievement-focused Metrics Analyst.
  • Metrics Analyst who is dynamic and has 12 years of experience in risk assessment.

Accomplishments

  • Collaborated with team of 9 in the development of program.
  • Standardized the process of data collection and validation, enabling the integration of ServiceNow that eliminated manual errors and improved reporting speed by 5 days.
  • Led the analysis of sales funnel performance, uncovering key areas for optimization, which contributed to a 65% increase in conversion rates.
  • Leveraged R programming to conduct comprehensive statistical analyses, leading to product optimizations and a 70% growth in key performance metrics.
  • Redesigned the process for tracking operational performance metrics, bolstering data accuracy and visibility across 5 departments.
  • Provided detailed performance analysis for finance, identifying inefficiencies and creating a 64% improvement in workflow through data-driven insights.
  • Improved financial forecasting accuracy by 74% through the development of advanced predictive analytics models in Salesforce.
  • Created triggers to automate KPIs distribution, cutting manual work by 5 hours per week and improving team utilization.
  • Identified and remedied data discrepancies in reporting tools, enhancing the reliability of monthly operational metrics by 72%.
  • Provided actionable insights through data-driven presentations to senior leaders, helping drive a $11 increase in annual revenue.

Affiliations

  • Association for Information Systems (AIS)
  • Microsoft Certified: Data Analyst Associate
  • Digital Analytics Association
  • Institute for Operations Research and the Management Sciences (INFORMS)
  • Predictive Analytics World
  • Project Management Institute
  • Association for Supply Chain Management (APICS)
  • Association of Information Technology Professionals
  • International Institute of Business Analysis (IIBA)
  • Association of Business Process Management Professionals (ABPMP)

Certifications

  • Google Cloud Professional Data Engineer
  • Certified Six Sigma Green Belt (CSSGB)
  • Advanced SQL for Data Analysts, metric
  • Amazon Web Services (AWS) Certified Data Analytics Specialty
  • Certified Business Analysis Professional (CBAP)
  • Google Certified Professional Cloud Architect
  • SAS Certified Specialist: Base Programming Using SAS 9.4
  • Certified Public Accountant
  • Cisco Certified Network Associate (CCNA)
  • Cloudera Certified Data Analyst

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