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Skills

  • Adobe PhotoShop
  • Team Leadership
  • Strategic marketing
  • Exceptional copywriter
  • Website management
  • Positioning
  • Promotions and contests
  • Strong time management
  • Budgeting and forecasting
  • Story development and brand management

Work Experiences

  • Oversaw a large-scale PPC campaign to raise brand awareness and increase organic click-through rates.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Return-on-investment and profit-loss projections were evaluated.
  • Established
  • Human resources documents and employee guidelines were written and published by me.
  • Increased conversion rates by 7% through various contests and promotions.
  • Created an official company page on Facebook to make it easier for customers to interact with me.
  • Transported SAP to 6 months customer locations.
  • Raised brand awareness through SEO optimization and appealing web design.
  • Contributed to relevant blogs, conferences, and events both offline and online to raise brand awareness.

Summaries

  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Expert at creating media stories and securing favorable coverage for the company's interests.
  • Motivated individual.
  • A skilled Public Information Officer who can portray the company in a positive light in order to promote a positive public image and increase business success.
  • Within Marketing and Communications, senior Public Information Officer and outstanding performer in budget management and strategic planning.
  • Bringing 3 years of experience in strengthening client relationships by delivering outstanding results through superior strategic planning, service, and support skills.
  • Deadline-driven
  • Web and print content development, public speaking, and project management are all areas of expertise.
  • Innovative
  • Dependable

Accomplishments

  • Collaborated with team of 2 in the development of method.
  • Served as the organization’s lead media contact during framework, providing clear and concise real-time updates which resulted in metric.
  • Crafted executive speeches and talking points for procedure, effectively positioning the organization as a thought leader and gaining 4 new strategic partnerships.
  • Monitored real-time media coverage and social media sentiment, providing daily reports and advising on strategic shifts in messaging to maintain positive public perception.
  • Increased sales 10% over two years.
  • Increased company revenue by $4 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Directed the use of multimedia content, including video and graphics, to enhance the reach of public announcements, driving a 71% increase in online shares and positive sentiment.
  • Developed a proactive public outreach program that increased community engagement by 51% and resulted in a 14% growth in positive media coverage over a one year.
  • Increased global eCommerce sales by 7% in one year.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • American Communication Association (ACA)
  • National Emergency Management Association (NEMA)
  • Association for Supply Chain Management (APICS)
  • Project Management Institute
  • Society of Women Engineers
  • International Council of Nurses
  • Association for Computing Machinery
  • Academy of Communication in Healthcare (ACH)
  • Women in Communications, Inc. (WICI)
  • National Association of Government Communicators (NAGC)

Certifications

  • Certified Public Accountant (CPA)
  • CompTIA Network+
  • CompTIA A+ Technician
  • Strategic Communications Certification – Meridian
  • Google Ads Certification – Tableau
  • Certified Government Public Information Officer (CGPIO) – North Carolina
  • HubSpot Content Marketing Certification
  • Project Management Professional (PMP)
  • Public Affairs and Media Response Advanced Training – procedure
  • Social Media Management and Analytics Certification – ServiceNow

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