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Skills

  • Strategy development
  • Business operations
  • Website updates
  • Publishing expertise
  • Product forecasts
  • Persuasive
  • Organized
  • Budgeting and forecasting
  • Excellent interpersonal skills
  • MailChimp

Work Experiences

  • Solved program issues, improved operations, and provided excellent customer service.
  • Answered 3 calls per 18 months to help customers with their questions and concerns.
  • Raised brand awareness through SEO optimization and appealing web design.
  • Recommendation
  • Set up on average 4 interviews and other forms of contact with company executives per month.
  • Designed and created marketing collateral for sales meetings, trade shows, and company executives.
  • Developed strong working relationships with clients, government officials, and journalists.
  • Wrote and edited whitepapers, emails, newsletters, and website content for the company.
  • Established
  • Was in charge of daily communications as well as emergency response.

Summaries

  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Focused on customer service
  • Skilled marketer with a track record of exceeding revenue targets, acquiring high-volume new users, and expanding subscription-based businesses.
  • Service-driven
  • Seasoned
  • Pragmatic
  • Bringing 3 years of experience in strengthening client relationships by delivering outstanding results through superior strategic planning, service, and support skills.
  • Motivated
  • Marketing Manager with experience in copywriting and editing, list selection, email marketing, social media marketing, and campaign production.
  • Versatile

Accomplishments

  • Executed multi-faceted media campaigns promoting HubSpot, increasing public involvement by 81% and exceeding enrollment goals by 8%.
  • Led internal training programs on effective communication strategies, raising staff's media readiness by 61% and improving reaction time for media response.
  • Increased revenue by $17 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Analyzed media trends and community feedback to develop strategic communication plans that successfully addressed public concerns and increased transparency by 21%.
  • Managed real-time media monitoring and rapid response strategies during high-profile events, contributing to a 71% reduction in negative publicity.
  • Implemented innovative audience engagement techniques across social media platforms, increasing post interactions by 83% and enhancing brand perception.
  • Saved the company more than $17 by effectively negotiating with vendors.
  • Monitored real-time media coverage and social media sentiment, providing daily reports and advising on strategic shifts in messaging to maintain positive public perception.
  • Successfully managed an external communications budget of $7, allocating resources to optimize public exposure and achieving a 28% increase in outreach initiatives.
  • Increased global eCommerce sales by 7% in one year.

Affiliations

  • Global Alliance for Public Relations and Communications Management
  • Member, Legislative District Communication Task Force
  • National Association of Hispanic Journalists (NAHJ)
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • Toastmasters
  • Society for Technical Communication (STC)
  • Local chapter of the Public Relations Student Society of America (PRSSA)
  • International Crisis Management Conference (ICMC)
  • Society of Human Resource Management
  • Society for News Design (SND)

Certifications

  • Certified Social Media Manager (CSMM) – Harbor & Co.
  • CompTIA Network+
  • SHRM Certified Professional (SHRM-CP)
  • The Crisis Leadership & Communications Certification – Meridian
  • Certified Communications Planner – Cedar Works
  • Certified Media Relations Expert (CMRE) – Ironclad Systems
  • American Marketing Association (AMA) Professional Certified Marketer (PCM)
  • Certified Crisis Manager (CCM) – Ironclad Systems
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Strategic Public Relations Practitioner (CSPRP)

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