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Skills

Coordinating events
Employee training
Public relations
Event planning
Sales reporting
Consumer behavior
Quality standards
Budget forecasting
Budgeting and forecasting
Process improvement

Work Experiences

Cultivated and managed key client, vendor, and community partner relationships.
Planned and hosted a press conference to discuss quarterly financial results.
Was in charge of the promotion and marketing departments' day-to-day operations.
Was in charge of the communications department's budget and ensured that it was followed.
By implementing an integrated social media strategy, I was able to increase website traffic by 5%.
Was in charge of project deadlines and milestones from start to finish.
Used language, graphics, and marketing collateral to create effective messaging.
Worked with internal business divisions, agency partners, and local vendors to ensure that all marketing communications materials were delivered on time and on budget.
Identified value propositions and key messages for all of the company's marketing campaigns.
Worked with accountholders and representatives to resolve issues and keep over 5 three years customers happy.

Summaries

Account Supervisor with a passion for exceeding business and customer expectations.
Experienced Promotions Coordinator with success in driving innovation and early adoption of emerging technologies and platforms.
Expert advice on developing promotional strategies that take advantage of emerging market trends.
Public relations, relationship building, and management experience.
Marketing Director with extensive experience in positioning, pricing, and go-to-market strategies.
Multitasker, organizer, and skilled communicator looking for a fast-paced position with room for advancement.
Gained a thorough understanding of the target audience and competitors to develop effective marketing messaging.
Expert in budgeting and forecasting with extensive experience in direct mail and advertising campaigns.
To boost long-term growth, be proficient in product monetization and mobilization strategies.
Have a proven track record of increasing sales and customer retention with great attention to detail and system skills.

Accomplishments

Achieved a 19% improvement in customer loyalty by implementing a targeted promotions strategy aligned with digital consumer behavior trends.
Increased social media following by 44% through the use of targeted promotions, contests, and influencer partnerships.
Analyzed post-campaign data to improve promotional performance, leading to 49% higher customer retention rates from key segments.
Saved the company more than $17 by effectively negotiating with vendors.
Increased global eCommerce sales by 12% in one year.
Worked with a $11 budget for a digital marketing campaign that increased web-based lead conversions by 76% within 11-months.
Collaborated with team of 10 in the development of procedure.
Implemented a promotional automation program using HubSpot, driving consistent 50% growth in online traffic conversion.
Managed relationships with key promotional partners, increasing joint co-marketing efforts by 28% within one fiscal quarter.
Collaborated with the sales team to create bundled promotion packages, enhancing partner relationships and resulting in a 15% year-over-year growth in sales.

Affiliations

Brand Activation Association (BAA)
Certified Meeting Professionals Program (CMP)
Sales and Marketing Executives International (SMEI)
Meeting Professionals International (MPI)
Project Management Institute
Event Planners Association (EPA)
Toastmasters
Retail Digital Marketing Association (RDMA)
Certified Promotions Specialist Program (CPS)
National Association for Catering and Events (NACE)

Certifications

Google Analytics Individual Qualification (GAIQ)
Certified Meeting Professional (CMP)
Promotion Strategy Certification Power BI
Customer Experience Management Certification (CEM)
Certified Promotions Professional (CPP)
Certified Cross-Functional Team Leader
Association for Project Management (APM)
Social Media Marketing Certification - Workday
Marketing Automation Specialist Certification
Facebook Certified Digital Marketing Associate

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