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Skills

  • Composed
  • Excellent interpersonal skills
  • Sales tracking
  • ROI analysis
  • Positioning
  • Strong time management
  • Promotions and contests
  • Organized
  • Exceptional copywriter
  • Adobe PhotoShop

Work Experiences

  • Spoke with purchasing personnel to figure out what products and services would be in high demand in the future.
  • Wrote press releases that were interesting, accurate, and effective.
  • Devised and implemented innovative, creative, and effective public relations campaigns, such as system, which yielded metric.
  • Created and implemented email, online advertising, search engine, and direct mail campaigns.
  • In charge of account management, strategy, targeting, and campaign development for 4 large Fortune 500 clients.
  • Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.
  • Worked with accountholders and representatives to resolve issues and keep over 5 three years customers happy.
  • Collaborated closely with clients to identify needs and challenges, as well as campaign themes that were solution-oriented.
  • Quarterly forecasting and monthly financial reviews were completed by me.
  • Collaborated closely with clients and Promotions Coordinator to create successful promotions that met customer needs and exceeded sales targets.

Summaries

  • Successful in analyzing analytics and marketing campaign results in order to adjust strategies and meet objectives.
  • Expert advice on developing promotional strategies that take advantage of emerging market trends.
  • Committed to providing specialized, world-class customer service.
  • Have a proven track record of increasing sales and customer retention with great attention to detail and system skills.
  • Senior advertising executive with a track record of success in account management, team leadership, and promotional management.
  • Experienced Promotions Coordinator with success in driving innovation and early adoption of emerging technologies and platforms.
  • Marketing Director with extensive experience in positioning, pricing, and go-to-market strategies.
  • Account Supervisor with a passion for exceeding business and customer expectations.
  • Modern Promotions Coordinator with extensive experience in metric campaigns and the use of Adobe Creative Suite.
  • Proven track record of dealing with customer complaints in a courteous and professional manner while closing sales and generating leads.

Accomplishments

  • Spearheaded a comprehensive market analysis initiative, using insights to optimize promotional techniques that led to a 45% increase in revenue over 14 months.
  • Led communication team in 2016 at Harbor & Co. when it was awarded “Best Place to Work.”
  • Implemented a budget reallocation strategy that increased promotional reach by 72% without exceeding the allocated budget.
  • Resolved product issue through consumer testing.
  • Created a high-visibility marketing partnership with process, leading to a 48% increase in joint promotional sales.
  • Utilized advanced analytics to track promotional campaign effectiveness, adjusting strategies to improve key brand metrics by 55%.
  • Worked with a $11 budget for a digital marketing campaign that increased web-based lead conversions by 76% within 11-months.
  • Boosted brand visibility by 27% over a 4-month period using a combination of influencer marketing strategies and cross-platform advertising.
  • Collaborated with cross-functional teams to design and launch a retail promotion, achieving a 25% boost in store foot traffic during a one year span.
  • Documented and resolved procedure which led to process.

Affiliations

  • American Society of Safety Professionals
  • American Marketing Association (AMA)
  • Advertising Specialty Institute (ASI)
  • Sales and Marketing Executives International (SMEI)
  • Public Relations Society of America (PRSA)
  • Project Management Institute
  • Mobile Marketing Association (MMA)
  • Promotion Industry Leadership Council (PILC)
  • American Advertising Federation (AAF)
  • Association for Supply Chain Management (APICS)

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Facebook Certified Digital Marketing Associate
  • Certified Digital Marketing Specialist (CDMS)
  • Association for Project Management (APM)
  • Hootsuite Social Marketing Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Salesforce
  • Certified in Public Relations (CPR)
  • HubSpot Content Marketing Certification
  • CompTIA Security+

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