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Skills

  • Communication planning
  • Campaign performance evaluation
  • Audience Segmentation and Targeting
  • Brand Storytelling
  • Organization
  • First Aid/CPR
  • Program equipment
  • Community Engagement Initiatives
  • Press release writing
  • Team management

Work Experiences

  • Contributed to a 67% year-over-year growth in donations.
  • Adjusted communications strategies.
  • Achieved category.
  • Achieved budget savings of 20%.
  • Coordinated a public relations campaign that achieved 14 media placements and improved market perception by 81% %.
  • Conducted stakeholder surveys.
  • Achieved a reach of over 11 million.
  • Achieved results within 6 months.
  • Solved category issues, improved operations, and provided excellent customer service.
  • Collaborated with the design team to create infographics and other visuals that improved message retention by 74% across all platforms.

Summaries

  • Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.
  • Adept at crafting targeted communications and overseeing digital campaigns, resulting in 76% higher donor engagement and expanding newsletter subscriptions by 70% in 18 months.
  • Achieved 72% higher donor engagement.
  • Closed sponsorships worth $2.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Development Communications Manager with a track record of leading corporate communication strategies, increasing sales, and directing branding initiatives.
  • Demonstrated success in increasing press and social media coverage, as well as customer engagement and sales.
  • Achieved significant results in stakeholder engagement.
  • Excellent market knowledge combined with a well-organized personality and strong critical thinking abilities.
  • Achieved measurable increases in public engagement.

Accomplishments

  • Led an organization-wide communication review, resulting in enhanced messaging consistency and a 51% improvement in stakeholder trust and satisfaction.
  • Collaborated with team of 9 in the development of initiative.
  • Developed a crisis communication playbook that significantly minimized response time to potential organizational threats by 31%.
  • Resolved product issue through consumer testing.
  • Developed personalized stewardship workflows that resulted in a significant 43% lift in donor retention year-over-year.
  • Authored media releases and secured coverage in 9 top-tier outlets, expanding organization visibility and reaching 16 new potential donors.
  • Facilitated media roundtables and press briefings with industry leaders, resulting in 6 high-quality media interactions and increased public awareness.
  • Led a comprehensive brand relaunch that improved stakeholder perception by 73% within 6 months.
  • Directed training sessions on storytelling and narrative techniques for staff, contributing to improved engagement with key media and donors.
  • Presented data-driven case studies during board meetings, which supported the team in securing funding for category worth $16.

Affiliations

  • Communications Network (CommNet)
  • American Copy Editors Society (ACES)
  • International Public Relations Research Conference (IPRRC)
  • Association of Communications Executives (ACE)
  • Nonprofit Technology Network (NTEN)
  • National Society for Fundraising Executives (NSFE)
  • Digital Marketing Association (DMA)
  • Nonprofit Leadership Alliance (NLA)
  • National Association of Social Workers
  • Society of Marketing Professional Services (SMPS)

Certifications

  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Project Management Professional (PMP) by Vantage
  • Email Marketing Certification by HubSpot Academy
  • Certified Digital Campaigns Manager Ironclad Systems
  • Certified Business Analysis Professional (CBAP)
  • Association for Fundraising Professionals (AFP) Leadership Certification
  • Chartered Institute of Public Relations (CIPR) Diploma in Internal Communication
  • Apple Certified Associate (ACA)
  • CompTIA A+ Technician
  • Professional Certified Marketer (PCM-Marketing Management)

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