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Skills

  • Editorial calendar creation
  • Digital marketing analytics
  • Brand awareness enhancement
  • Trade show representation
  • Budgets
  • Media relations
  • Analytics and performance tracking
  • Customer service
  • Search Engine Optimization (SEO)
  • Team building

Work Experiences

  • Achieved open rates over 22%.
  • Analyzed communication strategies.
  • Analyzed communication strategies and implemented improvements that increased public response rates by 28% %.
  • Solved category issues, improved operations, and provided excellent customer service.
  • Conducted stakeholder surveys.
  • Had an excellent attendance record and was always on time for work.
  • Authored and distributed press releases.
  • Achieved a $213,000 boost in contributions.
  • Achieved 12 views.
  • Achieved 65% growth in recurring supporters.

Summaries

  • Consistent track record of achievements, including securing earned media placements in top outlets like method and driving brand reach to over 18 million potential customers.
  • Achieved 72% higher donor engagement.
  • Consistently delivered high-impact content.
  • Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Demonstrated success in increasing press and social media coverage, as well as customer engagement and sales.
  • Collaborative leader with expertise in managing communication campaigns.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Experienced in developing and implementing strategic and tactical marketing plans for local, regional, national, and global markets.
  • Brand storyteller with strong media and PR acumen.

Accomplishments

  • Developed personalized stewardship workflows that resulted in a significant 43% lift in donor retention year-over-year.
  • Resolved product issue through consumer testing.
  • Spearheaded data-driven A/B testing of communication materials, optimizing content to achieve a 79% lift in conversion rates for donation asks.
  • Managed the publicity for metric, helping secure attendance from over 13 key community influencers and raising an additional $16 in donations.
  • Created an employee advocacy program that improved internal communication effectiveness by 25% and drove employee engagement initiatives.
  • Led a content audit process that streamlined communication materials, reducing duplicated efforts and cutting production costs by 58%.
  • Spearheaded digital content initiatives that resulted in a 30% increase in social media engagement and a 38% growth in e-newsletter subscribers.
  • Collaborated with cross-functional teams to create compelling campaign materials, resulting in a 21% increase in fundraising event registrations.
  • Redesigned the monthly e-newsletter to improve storytelling efforts, resulting in a 71% increase in overall readership.
  • Conducted donor segmentation analysis, allowing targeted outreach that led to a 36% increase in recurring donations.

Affiliations

  • Council for Advancement and Support of Education (CASE)
  • Jaycees
  • Young Nonprofit Professionals Network (YNPN)
  • Email Experience Council (EEC)
  • International Association of Administrative Professionals
  • Association of Donor Relations Professionals (ADRP)
  • American Association of Nonprofit Professionals (AANP)
  • American Copy Editors Society (ACES)
  • Project Management Institute
  • Writers Guild of America (WGA)

Certifications

  • CompTIA Network+
  • Digital Marketing Certificate by framework
  • Content Marketing Institute (CMI) Certified Content Marketer
  • Media Relations Specialist Certification by Lakeside Partners
  • Certified Fundraising Executive (CFRE)
  • Certified Specialist in Planned Giving (CSPG) - Harbor & Co.
  • Advanced Certificate in Fundraising by category
  • Certified Business Analysis Professional (CBAP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Digital Campaigns Manager Ironclad Systems

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