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Skills

  • Collaborative marketing campaign development
  • Team leadership and coaching
  • High-end consumer engagement
  • Strategic account development
  • Extensive personal network
  • Export sales and international market strategy
  • Business analytics in sales
  • Growth hacking in product repositioning
  • Customer segmentation analysis
  • Cross-functional collaboration with marketing

Work Experiences

  • Implemented new inventory management procedures that reduced product theft by 6% in two years.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 18 long-term accounts being secured in two years.
  • Worked hard to resolve one-of-a-kind and recurring complaints, as well as promote loyalty and improve operations.
  • Kept track of customer purchasing patterns, market conditions, and competitor actions in order to adjust strategies and meet sales targets.
  • Cut costs by 12% through client and distributor price negotiations.
  • Used sales presentations to communicate product quality and market comparisons.
  • Kept up to date on competitor products and pricing in the markets I served.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Worked to resolve issues with high-profile customers in order to maintain relationships and increase the number of repeat customers.

Summaries

  • Achieved a 35% efficiency improvement.
  • Achieved 11% market share growth in fine dining establishments.
  • Sales Manager with over 18 years of experience building relationships and partnerships, servicing accounts, and increasing profits.
  • To achieve market penetration, expertise in marketing strategies, product promotion, and merchandising is required.
  • Accomplished Wine Sales Director.
  • Persuasive brand imaging has a proven track record of growing network connections.
  • Achieved a 79% upsell rate.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved a 83% improvement in market share.
  • Achieved 83% improvement in overall team productivity.

Accomplishments

  • Collaborated with vineyard partners to shorten the production-to-sale timeline, cutting it by 7 days and increasing fulfillment efficiency.
  • Negotiated and secured long-term partnerships with 9 international markets, boosting export sales by 53%.
  • Decreased sales cycle length by 6 weeks, resulting in quicker distribution turnarounds and 24% growth in orders processed.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Spearheaded the adoption of Adobe Creative Suite for managing inventory, leading to reduced out-of-stock issues by 64%.
  • Optimized client onboarding process, improving customer retention rates by 76% in 2020.
  • Developed a comprehensive wine education series for framework partners, leading to a 26% rise in sales derived from educated clientele.
  • Implemented a targeted digital marketing campaign that drove wine eCommerce sales up by 81% in 2017.
  • Established a key account management strategy that improved communication with top-tier clients and contributed to 30% growth in repeat business.
  • Drove Direct-to-Consumer sales strategy which generated 13% growth in customer acquisition for 2020.

Affiliations

  • American Medical Informatics Association
  • National Association of Social Workers
  • California Wine Institute (CWI)
  • Wine & Spirit Education Trust (WSET)
  • National Association of Beverage Importers (NABI)
  • International Association of Administrative Professionals
  • Freemason
  • International Council of Nurses
  • Association for Supply Chain Management (APICS)
  • Wine Scholar Guild

Certifications

  • ServSafe
  • ECommerce and Digital Sales Strategy for Wine - process
  • Certified Public Accountant (CPA)
  • Advanced Diploma in Smart Inventory Solutions - category
  • Certified Wine Logistics Professional - program
  • Master of Wine (MW) - method
  • Data-Driven Decision Making for Wine Sales - Northwind
  • Google Certified Professional Cloud Architect
  • Project Management Professional (PMP)
  • Wine Marketing & Sales Certification - Brightline

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