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Skills

  • Affiliate Marketing Program Management
  • Customer segmentation and retargeting
  • Lead generation
  • Customer retention strategies
  • Operational improvement
  • Communications
  • Google Ads Campaign Management
  • Project organization
  • Click-Through Rate (CTR) Improvement
  • Problem resolution

Work Experiences

  • Analyzed the success of past campaigns based on KPIs and metrics, and fine-tuned upcoming initiatives to achieve a 84% increase in lead quality.
  • Built an integrated social media calendar.
  • Achieved $172,000 in cost savings.
  • Collaborated with content creators and graphic design teams to launch an award-winning YouTube channel, growing subscribers by 18 within two years.
  • Achieved an average load time reduction of several months seconds.
  • Achieved a 76% boost in customer re-engagement.
  • Achieved a 57% increase in lead quality.
  • Collaborated with content creators and graphic design teams.
  • Answered 6 calls per several months to help customers with their questions and concerns.
  • Compared to previous campaigns.

Summaries

  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Aligned messaging across digital platforms.
  • Certified Online Marketing Executive.
  • Within Marketing and Communications, senior Online Marketing Executive and outstanding performer in project management and data analysis.
  • Achieved significant uplifts in engagement.
  • Adept at developing seamless digital experiences.
  • Achieved additional $185,000 in revenue growth.
  • Costs were consistently reduced while profits were increased.
  • Boosted conversion rates by 24%.
  • Strengths in client relations and project management backed up by Marketing and Communications training.

Accomplishments

  • Partnered with influencers and affiliates, resulting in a 21% growth in referrals and a 81% increase in sales over two years.
  • Reduced cost-per-lead (CPL) by 84% through tightening audience targeting on social media ad campaigns.
  • Coordinated with content creators to publish SEO-focused articles, increasing incoming organic leads by 71% in several months.
  • Implemented a comprehensive multi-platform PPC campaign that increased ROI by 45% over method quarter.
  • Reduced bounce rate by 44% through implementing advanced UX strategies and data-driven improvements on the company website.
  • Collaborated with cross-functional teams, such as product and sales, to launch 4 successful campaigns that grew MQL (Marketing Qualified Leads) by 25%.
  • Devised and executed A/B tests, enhancing conversion rates by 57% on landing pages and email campaigns.
  • Collaborated with team of 9 in the development of initiative.
  • Documented and resolved procedure which led to metric.
  • Initiated influencer marketing campaigns on Instagram, resulting in a 52% boost in brand visibility within several months.

Affiliations

  • Search Engine Land Events and Conferences Attendee
  • Association of National Advertisers (ANA) Digital Marketing Membership
  • Mobile Marketing Association (MMA) Corporate Membership
  • Search Engine Marketing Professional Organization (SEMPO)
  • Facebook Blueprint Certification Program
  • Social Media Examiner Society
  • International Council of Nurses
  • Analytics Certified Expert (ACE) Certification
  • Web Analytics Association (WAA)
  • Project Management Institute

Certifications

  • Google Analytics 4 (GA4) Proficiency Certification
  • Certified Business Analysis Professional (CBAP)
  • Affiliate Marketing Mastery: Optimization Techniques – Vantage
  • Digital Advertising Certification – HubSpot
  • Twitter Flight School Marketing Certification
  • CompTIA A+ Technician
  • Certified Public Accountant
  • ServSafe
  • LinkedIn Marketing Solutions Fundamentals
  • Cisco Certified Internetwork Expert (CCIE)

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