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Skills

  • Client Stylistic Consultation
  • Photography and Art Direction Collaboration
  • Client Needs Assessment for Styling
  • Digital Media Planning and Execution
  • Photoshoot Styling and Execution
  • Project Management for Fashion Events
  • Creative Brief Development and Execution
  • On-Brand Content Development
  • Public Relations Coordination for Fashion Brands
  • Influencer Marketing Best Practices

Work Experiences

  • Developed a social media ambassador program.
  • Created a loyalty program that improved customer retention by 33% and increased repeat purchases.
  • Collaborated with accessory brands.
  • Achieved a client satisfaction rate of 68%.
  • Contributed to seasonal marketing campaigns, resulting in a 39% higher engagement on digital platforms.
  • Achieved growth within the past year.
  • Conducted market analysis.
  • Achieved follower growth of 17%.
  • Took part in advanced training and events.
  • Created a loyalty program.

Summaries

  • Blended creative styling with data-driven marketing tactics.
  • Contributed to Northwind’s fastest-growing quarter in 2018.
  • Created compelling content that drives conversions.
  • Achieved a 26% increase in customer retention.
  • Achieved 14% more media coverage compared to prior events.
  • Built relationships with designers and influencers.
  • Boosted audience growth by 78%.
  • Boosted brand exposure by 28%.
  • Creative and customer-focused Stylist Marketing expert with a history of driving conversions through personalized styling advice and targeted marketing. Improved client retention by 71% with cutting-edge email marketing strategies.
  • Billboard-winning marketing stylist credited for successfully forecasting fashion trends and optimizing influencer partnerships, leading to a $10 revenue boost for Lakeside Partners this year. Skilled in photoshoot curation and fashion storytelling.

Accomplishments

  • Collaborated with eCommerce and styling teams to increase product page conversions via upsell features, resulting in over $8 sales growth.
  • Utilized Google Analytics and reporting tools to track styling service performance, optimizing efforts and improving customer satisfaction scores by 56%.
  • Sourced and managed influencer partnerships that earned 4 shares and mentions across key social platforms, helping expand customer base.
  • Managed seasonal styling launches and negotiated updates with key suppliers, reducing refresh timelines by 58% while staying within budget.
  • Exceeded target metrics by 25% in the first 7 months of implementing influencer-based marketing tactics.
  • Secured partnerships with 5 industry influencers, which amplified brand reach by 44% in targeted regions.
  • Developed targeted styling campaigns that achieved a 51% higher conversion from social referral traffic versus traditional paid advertising.
  • Led a cross-functional team to launch a digital styling app, resulting in a 59% increase in client acquisition.
  • Negotiated a product placement deal that increased high-end fashion brand's exposure in major digital publications, driving PR value of $4.
  • Instrumental in the launch of pop-up stylist services in Columbus, increasing foot traffic by 81% during high-peak season.

Affiliations

  • Member, Council of Fashion Designers of America’s (CFDA) Incubator Program – 2016-Present
  • Mentor, Style Innovators Network – 2020-Present
  • Member, Retail Marketing Society (RMS) – 2023-Present
  • Founding Member, Sustainable Fashion Academy (SFA) – Denver, 2023
  • Ambassador, Ethical Fashion Initiative – 2020-Present
  • Committee Member, Fashion & Beauty Digital Summit – 2018-Present
  • Co-Founder, Sustainable Stylists Collective – 2015-Present
  • Certified Digital Marketing Professional, Digital Marketing Institute – 2016
  • Editor, ‘Fashion Forward’ Industry Trends Newsletter – 2015-Present
  • Participant, New York Fashion Week Emerging Designer Program – 2021

Certifications

  • Email Marketing Specialist Certification – HubSpot Academy
  • Certified Fashion Trend Analyst - process
  • Certified Pinterest Marketing Specialist - process
  • Certified Marketing Professional (CMP) - American Marketing Association (AMA)
  • Certified Personal Shopper and Stylist - initiative
  • Facebook Ads Manager Mastery - system
  • Advanced Social Media Strategy (ASMS) - system
  • Certified Luxury Brand Marketer - framework
  • Certified Digital Media Planner (CDMP) - standard
  • Certified Instagram Marketing Expert - standard

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