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Skills

  • Process improvement
  • Business operations
  • Cross-functional team leadership
  • Invoice generation
  • Problem resolution
  • RFI Scanners
  • Inventory management
  • Project organization
  • Advertising contract negotiation
  • Customer Relationship Management (CRM)

Work Experiences

  • Increased the initiative segment product margin by 11% for Portland.
  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Developed award-winning programs, strategies, and sales tools, resulting in increased team efficiency and effectiveness from concept to completion.
  • Achieved Innovation Award for media excellence by driving a 69% increase in brand awareness with innovative media placement strategies.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Met with advertising managers to develop and implement marketing plans.
  • Achieved Top Performer for media excellence.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.
  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Oversaw the creation of marketing collateral for print and digital needs, including descriptions, photographs, and copy.

Summaries

  • Multilingual and fluent in French and Portuguese, with a strong grasp of cultural differences.
  • Advanced product development, market research, and SEO knowledge.
  • Strategic thinker with expertise in cross-functional collaboration.
  • Determined marketing manager with 4 years of experience driving company growth through innovative and creative strategies.
  • Forecaster, project manager, and planner with extensive Marketing and Communications experience and strong communication skills.
  • Results-oriented Marketing and Communications professional with client relations, team leadership, and performance reporting strengths.
  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Expert in program with a strong aptitude for automated and optimized.
  • Achieved Employee of the Year nominations.
  • Accomplished in media buying and negotiation, successfully securing $8 in contracts and achieving Outstanding Service Award nominations while reducing media spend by 71%.

Accomplishments

  • Optimized media buys for mobile platforms, increasing mobile ad interaction by 32% and doubling conversion rates.
  • Expanded relationships with digital platform vendors, securing exclusive ad placements and driving a 48% increase in unique reach.
  • Directed the optimization of media spend, improving ROI by 31% through targeted media strategies and cross-department collaboration.
  • Collaborated with internal stakeholders and external agencies to deliver integrated media campaigns that outperformed initial objectives by 17%.
  • Redesigned media reporting structures to provide actionable insights that increased stakeholder visibility and reduced reporting time by 17%.
  • Led a media rebranding initiative, which resulted in a 70% improvement in consumer perception of the brand within 2 months.
  • Achieved a 17% cost saving through effective media planning and leveraging bulk buys across multiple platforms for maximized exposure.
  • Reduced media costs by 85% through refined vendor negotiations, while maintaining reach among targeted demographic groups.
  • Introduced influencer partnerships that resulted in a 16% increase in media coverage and an organic lift in brand mentions.
  • Leveraged real-time data analytics to adjust campaign strategies in-flight, earning a 44% higher return on media spend.

Affiliations

  • Participant, Advanced SEO Strategies Workshop 2016
  • Platinum Member, Global Alliance for Digital Marketing Professionals
  • Participant, International Digital Marketing Leaders Forum 2016
  • Affiliate Member, AdClub Seattle
  • Honorary Member, Association of Media Directors and Digital Strategists
  • Affiliate, Digital Marketing Association (DMA)
  • Media Planning and Buying Specialist, Interactive Advertising Bureau (IAB)
  • Member, D&AD Network (Design and Art Direction in Media)
  • Certified Member, Data-Driven Marketing Association (DDMA) 2016
  • Chair, National Association for Media Literacy Education (NAMLE) Annual Strategy Panel 2019

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • CompTIA Security+
  • Certified Customer Data Platform Practitioner (CDP Institute)
  • DoubleClick Bid Manager Certification (Google Marketing Platform)
  • Salesforce
  • ServSafe
  • Crisis Communication Certified Professional (Brightline, 2023)
  • CompTIA Network+
  • Association for Project Management (APM)
  • Facebook Blueprint Certification

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