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Skills

  • Crisis management
  • First Aid/CPR
  • Budget analysis and reduction
  • Operational improvement
  • Planning and coordination
  • Brand reach enhancement strategies
  • Customer service
  • Demand Generation Marketing
  • Team management
  • Brand awareness improvement

Work Experiences

  • Collaborated with Group Media Directors and Group Media Directors to plan marketing activities aimed at promoting Microsoft Excel successfully.
  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Achieved a Outstanding Service Award nomination for cost efficiency.
  • Achieved 34% YoY growth in engagement.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Struck a balance between company goals and customer desires when it came to pricing and marketing strategies.
  • Oversaw and mentored business development personnel to improve performance.
  • Increased the initiative segment product margin by 11% for Portland.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Oversaw the creation of marketing collateral for print and digital needs, including descriptions, photographs, and copy.

Summaries

  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • In the Group Media Director role, I'd like to use my project management background.
  • Accomplished at expanding brand presence.
  • Communicative and team-oriented, with QuickBooks expertise.
  • Accomplished at expanding brand presence, improving reach by 62% in targeted areas through strategic and cost-effective media placements.
  • Looking forward to taking on a new challenge with a successful team.
  • Knowledge of Microsoft Excel in depth, as well as risk assessment and vendor management abilities.
  • Method, framework, and metric are all available.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.
  • Procedure and method have a proven track record.

Accomplishments

  • Mentored and developed a media team, resulting in a 51% improvement in performance while guiding 14 junior staff to obtain senior roles.
  • Collaborated with internal stakeholders and external agencies to deliver integrated media campaigns that outperformed initial objectives by 17%.
  • Orchestrated a global campaign that grew brand recognition by 49% in the Southwest, leading to an uplift in market share.
  • Negotiated media buys with national and regional partners, securing premium placements while reducing costs by 49%.
  • Leveraged real-time data analytics to adjust campaign strategies in-flight, earning a 44% higher return on media spend.
  • Orchestrated multi-million-dollar cross-platform media campaigns, generating 79% more leads than projected and accelerating time to market.
  • Implemented machine-led optimization processes for media buying, resulting in a 52% decrease in wasted impressions.
  • Achieved a 17% cost saving through effective media planning and leveraging bulk buys across multiple platforms for maximized exposure.
  • Directed the optimization of media spend, improving ROI by 31% through targeted media strategies and cross-department collaboration.
  • Developed strategic media frameworks for new product launches, resulting in 81% higher-than-expected sales during the first 6 days.

Affiliations

  • Certified Specialist, Crisis Communication and Management in Media - AMA Six Sigma 2019
  • Attendee, Media Innovation Lab - HubSpot Focused Initiative 2019
  • Participant, Advanced SEO Strategies Workshop 2016
  • Board Member, Creative Marketing Council
  • Senior Member, Media Buying Association of America
  • Certified Professional, Google Analytics Academy 2018
  • Program Participant, Digital Media Leadership Institute 2021
  • Member, Society of Marketing Executives and Planners (SMEP)
  • Certified, Advanced Programmatic Media Buying - Association of National Advertisers (ANA)
  • Speaker, Content Marketing Institute Annual Conference 2023

Certifications

  • Certified Media Buying Professional (SAP, Northwind)
  • Facebook Blueprint Certification
  • Google Certified Professional Cloud Architect
  • Advanced Program in Integrated Digital Strategy (Beacon Labs, Denver)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA Security+
  • Certified in Programmatic Media Trading (HubSpot)
  • SAP Certified Application Associate
  • IAPP Privacy Certification (CIPP/E, CIPM)
  • Certified Customer Data Platform Practitioner (CDP Institute)

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