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Skills

  • Content tailoring for platforms
  • Advertising contract negotiation
  • Business operations
  • Organization
  • Insurance billing
  • Operational improvement
  • Tactical planning
  • Demand Generation Marketing
  • Social media marketing
  • Problem resolution

Work Experiences

  • Developed award-winning programs, strategies, and sales tools, resulting in increased team efficiency and effectiveness from concept to completion.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Raleigh market to increase reach.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Met with advertising managers to develop and implement marketing plans.
  • Used industry trends and competitive analyses to boost the effectiveness of my marketing campaigns.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.
  • Achieved Top Performer for media excellence.
  • Achieved Innovation Award for media excellence by driving a 69% increase in brand awareness with innovative media placement strategies.
  • Collaborated with Group Media Directors and Group Media Directors to plan marketing activities aimed at promoting Microsoft Excel successfully.
  • Increased the return on new product introductions to 5% while keeping the operating profit margin at 9%.

Summaries

  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • In the Group Media Director role, I'd like to use my project management background.
  • Group Media Director is a hardworking and dependable Group Media Director who excels at workflow optimization and vendor management.
  • Forecaster, project manager, and planner with extensive Marketing and Communications experience and strong communication skills.
  • Focused, results-oriented manager with demonstrated project management, team building, stakeholder relations, and campaign optimization skills.
  • Accomplished at expanding brand presence, improving reach by 62% in targeted areas through strategic and cost-effective media placements.
  • Multilingual and fluent in French and Portuguese, with a strong grasp of cultural differences.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Results-oriented Marketing and Communications professional with client relations, team leadership, and performance reporting strengths.
  • Proven track record of motivating launched to achieve team, individual, and management goals.

Accomplishments

  • Developed strategic media frameworks for new product launches, resulting in 81% higher-than-expected sales during the first 6 days.
  • Formulated cross-platform marketing strategies leveraging paid, owned, and earned media channels, achieving a 19% lift in audience engagement.
  • Led a media rebranding initiative, which resulted in a 70% improvement in consumer perception of the brand within 2 months.
  • Orchestrated a global campaign that grew brand recognition by 49% in the Southwest, leading to an uplift in market share.
  • Mentored and developed a media team, resulting in a 51% improvement in performance while guiding 14 junior staff to obtain senior roles.
  • Optimized media buys for mobile platforms, increasing mobile ad interaction by 32% and doubling conversion rates.
  • Reduced media costs by 85% through refined vendor negotiations, while maintaining reach among targeted demographic groups.
  • Achieved a 17% cost saving through effective media planning and leveraging bulk buys across multiple platforms for maximized exposure.
  • Introduced influencer partnerships that resulted in a 16% increase in media coverage and an organic lift in brand mentions.
  • Orchestrated multi-million-dollar cross-platform media campaigns, generating 79% more leads than projected and accelerating time to market.

Affiliations

  • Member, D&AD Network (Design and Art Direction in Media)
  • Certified Specialist, Crisis Communication and Management in Media - AMA Six Sigma 2019
  • Participant, International Digital Marketing Leaders Forum 2016
  • Chair, National Association for Media Literacy Education (NAMLE) Annual Strategy Panel 2019
  • Honorary Member, Association of Media Directors and Digital Strategists
  • Senior Member, Media Buying Association of America
  • Media Planning and Buying Specialist, Interactive Advertising Bureau (IAB)
  • Committee Member, Programmatic Advertising Association
  • Panelist, Advanced Media Buying Industry Summit 2016
  • Panel Speaker, Media Crisis Management Practitioners Guild 2020

Certifications

  • Certified Digital Marketing Professional (CDMP)
  • Certified ScrumMaster (CSM)
  • Certified Advertising Privacy Professional (Phoenix, Harbor & Co.)
  • IAPP Privacy Certification (CIPP/E, CIPM)
  • Google Marketing Platform Certification - 2019
  • Certified Paid Search Manager (Columbus, Ironclad Systems)
  • Microsoft Office Specialist (MOS)
  • ServSafe
  • Salesforce
  • American Academy of Financial Management (AAFM)

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