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Skills

  • Business operations
  • Campaign development
  • Cross-functional collaboration
  • Client communication
  • Accomplished manager
  • Composed
  • Strategy development
  • Adobe PhotoShop
  • Positioning
  • Consumer behavior

Work Experiences

  • Implemented new SEO and SEM strategies, as well as Google analytics to increase conversion rates by 8%.
  • Contributed to a procedure campaign that increased customer engagement by 17%.
  • Created backend-tracking URLs to measure campaign results and determine ROI.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Plan marketing and branding goals, including offerings for special occasions and events (workshops, fairs, internal PR events, etc). on a weekly basis.
  • Compile a list of customer requirements and respond to them.
  • Increased Adobe Creative Suite sales and exposure by creating new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Oversaw the launch of 8 new products in order to increase market share and generate revenue of $18.
  • Increased consumer leads by standard through the development of targeted advertisements and a dealer direct response program.
  • I'm in charge of creating and implementing marketing strategies.

Summaries

  • To meet client goals, smoothly direct creative efforts and event plans.
  • Marketing campaigns and branding initiatives for product collection are successfully planned.
  • Event planner, relationship manager, and campaign planner with a track record of success.
  • Working with multiple international teams to influence strategies and drive marketing success is an experience global business professional who has traveled extensively.
  • Exceptional at motivating teams to create and implement high-performing campaigns.
  • Worked with advertising agencies, publishers, bloggers, and public relations firms to meet the editorial needs of the press and media.
  • In a competitive business environment, excellent visualization, communication, and organizational skills allowed for the achievement of desired outcomes.
  • Marketing executive with a track record of improving corporate marketability through cutting-edge electronic marketing tools and strategic messaging.
  • Marketing executive with a track record of enhancing corporate marketability through cutting-edge electronic marketing tools and strategic messaging.
  • Marketing Manager with strong financial skills and the ability to track budgets by comparing and analyzing actual results with plans and forecasts.

Accomplishments

  • Revamped company’s brand messaging, securing a 30% uplift in overall customer sentiment and engagement across 13 platforms.
  • Partnered with initiative on an integrated social campaign, generating 17% growth in impressions and 47% increase in engagement.
  • Increased global eCommerce sales by 16% in one year.
  • Created and optimized paid ad campaigns with Power BI, reducing customer acquisition cost by 15%.
  • Guided media buying strategies across 15 regions, increasing return on ad spend by 7% in 2022.
  • Initiated market research initiatives that informed product of consumer insights, resulting in more effective campaigns with a 53% increase in ROI.
  • Spearheaded content marketing strategy, contributing to a 18% boost in organic traffic over 10 months using effective SEO/SEM tactics.
  • Managed marketing budget of $13 for global product launches, consistently delivering projects within budget and timeline constraints.
  • Documented and resolved standard which led to initiative.
  • Oversaw the digital marketing portfolio for 9 clients, consistently exceeding performance KPIs by 45% or higher.

Affiliations

  • Direct Marketing Association (DMA) 2020-Present
  • Brand Activation Association (BAA)
  • Association for Consumer Research (ACR)
  • HubSpot Certification: Inbound Marketing
  • American Medical Informatics Association
  • Social Media Examiner Society Member
  • National Association of Social Workers
  • Advanced Google Ads PPC Certification
  • Search Engine Marketing Professional Organization (SEMPO)
  • Customer Experience Professionals Association (CXPA)

Certifications

  • ServSafe
  • Email Marketing Certification - HubSpot Academy
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Social Media Strategist (CSMS)
  • Pay-Per-Click (PPC) Certification - Google
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Integrated Marketing Communications Certification - eCornell
  • HubSpot Content Marketing Certification
  • Leadership in Marketing - Harvard Business School Online

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