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Skills

  • Marketing techniques
  • Personable and friendly communications
  • Marketing material development
  • Internal / External Communications
  • Integrated marketing understanding
  • Property marketing
  • Content marketing strategy
  • Corporate marketing experience
  • Marketing and advertising strategies
  • Experience creating marketing objectives

Work Experiences

  • Achieved a Asana sales increase of 64% over 2016.
  • Achieved 72% higher engagement.
  • Implemented optimal sales strategies for the Columbus market in order to meet commercial objectives.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Created, implemented, and improved national marketing initiatives to increase process product awareness and sales.
  • Orchestrated standard and framework advertising campaigns to drive marketing efforts.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved growth within 18 months.

Summaries

  • Adept at implementing customer segmentation strategies.
  • Competent marketing manager with a track record of driving business growth through the implementation of method strategies.
  • Achieved a 25% improvement in customer engagement.
  • Clear understanding of risk assessment and performance reporting as well as cross-functional collaboration training.
  • Achieved faster time-to-market.
  • Marketing Communications Retail Manager is a multi-talented Marketing Communications Retail Manager who is consistently rewarded for planning and operational improvements.
  • Strengths in vendor management and quality assurance backed up by Marketing and Communications training.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved 36% in cost savings.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.

Accomplishments

  • Developed and implemented a digital content calendar that aligned with in-store promotions, boosting synchronized marketing impact by 58%.
  • Led a survey campaign that gathered customer feedback across 4 stores, producing key insights that helped improve overall customer sentiment by 26%.
  • Documented and resolved framework which led to program.
  • Orchestrated rebranding efforts for Ironclad Systems, ensuring integration across all customer touchpoints and improving brand recognition metrics by 37%.
  • Streamlined communications between marketing, sales, and inventory teams using method, fostering a 56% increase in collaboration and resource allocation efficiency.
  • Directed a multi-channel PR strategy that secured 10 media placements and increased brand awareness by 59%.
  • Led A/B testing for digital marketing campaigns, optimizing landing pages that resulted in a 60% increase in conversion rates.
  • Enhanced the customer journey through UX improvements and targeted messaging, resulting in 65% growth in customer satisfaction and repeat visits.
  • Executed combined online and offline marketing campaigns, leading to a 50% increase in overall customer acquisition rates.
  • Coordinated with external agencies and freelancers to deliver branded communications that met campaign deadlines and adhered to budget constraints, increasing operational efficiency by 17%.

Affiliations

  • Certified E-commerce Marketing Specialist (CEMS) – metric
  • Brand Innovators - Member, engaged in thought leadership for retail marketing
  • Interactive Advertising Bureau (IAB) - Certified Digital Media Buyer
  • American Association of Advertising Agencies (4A's) - Partner in Retail Campaign Development
  • National Association of Social Workers
  • Certified Social Media Marketing Expert - HubSpot Academy
  • HubSpot Certified in Inbound and Content Marketing
  • American Marketing Association (AMA) – Member
  • Toastmasters
  • Social Media Examiner - Lead Contributor to Retail Social Media Strategy

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • ServSafe
  • Project Management Professional (PMP)
  • SEO Specialist Certification - category
  • Certified Public Accountant (CPA)
  • Certified Inbound Marketing Manager – HubSpot
  • Certified Public Accountant
  • Google Ads Search Certification
  • Certified Retail Marketing Manager (CRMM) – Retail Training Institute
  • Salesforce

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