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Skills

  • Retail merchandising specialist
  • Local marketing initiatives
  • Cross-functional team collaboration
  • Personable and friendly communications
  • ServSafe Manager
  • Two-way communications equipment
  • Marketing techniques knowledge
  • Online and traditional marketing
  • Marketing support
  • Retail business management

Work Experiences

  • Increased Workday sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Based on post-launch surveys.
  • Planned and executed events and marketing programs that resulted in 2 times the number of qualified leads that were expected.
  • Achieved 72% higher engagement.
  • Achieved results over 2023.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Implemented marketing strategies that resulted in a customer base growth of 3%.
  • Achieved a 63% growth in social media engagement.
  • Analyzed customer data and market trends to optimize product placements, resulting in a Power BI sales increase of 80% over 2021.

Summaries

  • Adaptable marketing leader with experience in developing content marketing strategies that led to a 82% growth in organic traffic in 15 months and strengthened brand visibility.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved 36% increases in social media engagement.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Adept at increasing brand profitability.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Strengths in vendor management and quality assurance backed up by Marketing and Communications training.

Accomplishments

  • Achieved a 34% growth in email subscriber base through targeted lead generation campaigns and optimized customer segmentation.
  • Partnered with third-party vendors to organize and manage in-store events, driving a 82% increase in foot traffic during key sales periods.
  • Developed targeted product messaging and in-store collateral that enhanced brand consistency and resulted in a sales uplift of 28% across 7 regions.
  • Successfully managed annual marketing budget of $5 million, reallocating resources to high-performance channels and increasing ROI by 32%.
  • Partnered with the creative team to relaunch the company’s loyalty app, increasing usage by 20% in the first 11 weeks post-launch.
  • Developed a social media marketing strategy that drove a 72% year-over-year increase in follower engagement and 33% increase in online sales.
  • Collaborated with graphic design teams to produce print advertising that improved in-store promotions’ visibility, driving a 76% sales increase in key product categories.
  • Orchestrated rebranding efforts for Ironclad Systems, ensuring integration across all customer touchpoints and improving brand recognition metrics by 37%.
  • Conceived and implemented an enhanced email marketing campaign that achieved an open rate of 28% and increased customer conversion by 18% over 17 months.
  • Monitored industry trends and competitor activities, enabling the company to adjust marketing initiatives in real-time and achieve a competitive advantage in local markets.

Affiliations

  • Interactive Advertising Bureau (IAB) - Certified Digital Media Buyer
  • American Medical Informatics Association
  • Rotary International
  • Google AdWords Certified Professional - Managed paid search campaigns
  • International Institute of Marketing Professionals (IIMP) - Global Certified Marketing Professional (GCMP)
  • Lions Club
  • Digital Marketing Institute (DMI) - Certified Associate in Digital Marketing
  • Association for Computing Machinery
  • Association of National Advertisers (ANA) - Member focusing on retail marketing strategies
  • Global Retail Marketing Association (GRMA) – Member

Certifications

  • Salesforce Certified Marketing Cloud Consultant
  • Fundamentals of Marketing – University of Pennsylvania (Coursera)
  • Certified Brand Manager - Association of International Product Marketing & Management
  • Apple Certified Associate (ACA)
  • Project Management Professional (PMP)
  • Google Certified Professional Cloud Architect
  • Email Marketing Certified - HubSpot Academy
  • Customer Experience Management Certification – CX Academy
  • Google Digital Garage Certification: The Fundamentals of Digital Marketing
  • First Aid/CPR Certified

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