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Skills

  • Fluent in Portuguese
  • AP style writing
  • Pricing strategies
  • Team contribution
  • Multi-Task Management
  • Brand development
  • New customer acquisition
  • Team collaboration
  • Skilled multi-tasker
  • EpiServer

Work Experiences

  • Got better.
  • Wrote newsletter marketing copy and presentation materials for special projects.
  • Identified
  • Content and document editing
  • Managed
  • Conceptualized and wrote project briefs to help outside vendors and internal stakeholders get started on their work.
  • Created and implemented communication and information strategies.
  • All social media programs, such as Internet forums, blogs, social networking applications, and message boards, were managed by me.
  • Budgets in excess of $10 were planned and managed by me.
  • Edited and revised all marketing content to ensure the highest quality of writing.

Summaries

  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Copywriter with 5 years of successful stakeholder engagement and quality assurance experience.
  • Innovative
  • Motivated individual.
  • Bringing 8 years of experience in strengthening client relationships by delivering outstanding results through superior strategic planning, service, and support skills.
  • Dedicated to expanding businesses' customer bases by improving public appeal through creative advertising copy.
  • Excited to bring Meridian talent, expertise, and leadership.
  • Copywriter with 9 years of client-focused service, project management, and revenue-generating content creation experience.
  • Deadline-driven
  • Web and print content development, public speaking, and project management are all areas of expertise.

Accomplishments

  • Played a key role in a cross-functional team to develop brand-specific tone and messaging that increased consumer trust by 53%.
  • Translated complex technical jargon into user-friendly content, simplifying product offerings and improving understanding, leading to 69% decrease in support queries.
  • Reduced content production costs by 63% through outsourcing and strategic partnerships with freelance writers.
  • Saved the company more than $3 by effectively negotiating with vendors.
  • Drafted email nurture sequences for a lead capture campaign, leading to a 67% increase in email subscribers over 6 months.
  • Collaborated with marketing and SEO teams to optimize blog content, leading to a 41% increase in organic traffic and improved search rankings.
  • Developed high-converting landing page copy that boosted lead generation by 48% within three years.
  • Collaborated with team of 6 in the development of process.
  • Increased company revenue by $8 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Ghostwrote thought leadership articles for senior executives, positioning them as industry experts, resulting in increased media coverage by 78%.

Affiliations

  • Project Management Institute
  • StoryBrand Copywriters Group
  • B2B Writing Success Association
  • Toastmasters
  • Association of Freelance Professional Writers (AFPW)
  • Society of Human Resource Management
  • Association of National Advertisers (ANA)
  • Public Relations Society of America (PRSA)
  • American Marketing Association (AMA)
  • Freemason

Certifications

  • Content Strategy for Professionals Certification (Northwestern University)
  • Certified Professional in SEO (SEO Certification Institute)
  • Advanced Email Marketing Specialist - HubSpot Academy
  • Certified Content Marketing Specialist (CopyBlogger)
  • Conversion Optimization Certified Professional (CXL Institute)
  • Certified Business Analysis Professional (CBAP)
  • Copywriting for Social Media Expert (Coursera)
  • SEO Copywriting Certification - SuccessWorks
  • Certified Technical Writing Professional (TW Certification)
  • Conversion Copywriting Certification (Joanna Wiebe | Copyhackers)

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