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Skills

  • Trade shows
  • Brand development
  • Content strategy
  • Event planning
  • Promotional marketing and advertising
  • Enthusiastic team player
  • Excellent written and verbal communicator
  • Analyzing data
  • Client relationship management
  • Channel strategy

Work Experiences

  • Looked at ad and promotion programs to see if they were compatible with public relations efforts.
  • Content and document editing
  • Wrote and edited whitepapers, emails, newsletters, and website content for the company.
  • Use copy to creatively express brands across multiple platforms, including digital, out-of-home, and retail.
  • Worked with advertising and promotion managers to promote products and services.
  • Worked with the copywriting team and the creative director to complete all phases of client projects, from planning to timely delivery of high-quality deliverables.
  • Identified
  • Return-on-investment and profit-loss projections were evaluated.
  • Wrote newsletter marketing copy and presentation materials for special projects.
  • All social media programs, such as Internet forums, blogs, social networking applications, and message boards, were managed by me.

Summaries

  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Online marketing manager who understands how to use blogs, online communities, and social media platforms to boost brand awareness and loyalty.
  • Within Marketing and Communications, senior Copywriter and outstanding performer in vendor management and project management.
  • Expert in new customer acquisition who can use a combination of online and offline marketing strategies.
  • Copywriter with 18 years of experience turning casual browsers into long-term customers.
  • Dependable
  • Copywriter who is results-oriented and has 15 years of experience developing multi-channel marketing strategies.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Web and print content development, public speaking, and project management are all areas of expertise.
  • Focused on relationship building and transformational leadership.

Accomplishments

  • Revitalized outdated onboarding materials, producing updated copy that accelerated the onboarding process by 36%, improving new hire retention.
  • Resolved product issue through consumer testing.
  • Applied voice-of-customer research data to create targeted user personas, which helped improve overall content relevancy and reduced churn by 25%.
  • Saved the company more than $3 by effectively negotiating with vendors.
  • Crafted compelling product copy for eCommerce site, driving traffic and increasing sales by $2 over several months.
  • Played a key role in a cross-functional team to develop brand-specific tone and messaging that increased consumer trust by 53%.
  • Initiated an in-depth competitive audit and messaging realignment, contributing to a 45% increase in market share.
  • Authored compelling B2B case studies that effectively demonstrated proof of product value, driving 6% more leads from inbound inquiries.
  • Drafted email nurture sequences for a lead capture campaign, leading to a 67% increase in email subscribers over 6 months.
  • Led the rebranding project and copywriting overhaul for corporate website, resulting in 43% of visitors reporting improved user experience.

Affiliations

  • StoryBrand Copywriters Group
  • Association of Professional Communication Consultants (APCC)
  • Lions Club
  • Web Writers Network (WWN)
  • American Marketing Association (AMA)
  • Society of Human Resource Management
  • Editorial Freelancers Association (EFA)
  • Advertising Educational Foundation (AEF)
  • Rotary International
  • American Society of Safety Professionals

Certifications

  • Google Ads Certification
  • Certified StoryBrand Guide – StoryBrand
  • Salesforce
  • First Aid/CPR Certified
  • Conversion Copywriting Certification (Joanna Wiebe | Copyhackers)
  • Certified Public Accountant
  • Project Management Professional (PMP)
  • Certified Professional in SEO (SEO Certification Institute)
  • Email Marketing Certified Expert (Constant Contact)
  • Advanced PPC Strategy Certification (CXL Institute)

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