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Skills

  • Coordinating interviews with stakeholders
  • Content Creation for Press Kits
  • Brand voice consistency management
  • Strategic corporate guidance
  • Automation of PR workflows with QuickBooks
  • Media Kit Development
  • Cross-functional team collaboration
  • Supervision
  • Press release writing
  • Media Relations Management

Work Experiences

  • Aligned communication with company goals.
  • Assisted in designing a PR internship program, adding 7 new training modules that emphasized industry best practices.
  • Assisted in drafting crisis communication plans.
  • Collaborated with PR team to draft press releases targeting Raleigh-based media, resulting in 9 placements in local newspapers and magazines.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Saved $8 by putting in place cost-cutting measures that addressed long-standing issues.
  • Compiled media analysis reports.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Added 10 new training modules.
  • Assisted in drafting crisis communication plans, minimizing negative press sentiment following a product recall by 39%.

Summaries

  • Aligned public-facing communication with business objectives.
  • Energetic initiative professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Analytical PR professional skilled in media sentiment analysis, transforming insights into actionable solutions to bolster brand reputation and mitigate negative coverage.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Adept at writing press releases.
  • Adaptable Consumer Public Relations Intern.
  • Ambitious Consumer Public Relations Intern highly skilled in building efficient media kits and press materials that led to a $181,000 revenue increase in the first quarter of Workday's launch.
  • Consumer Public Relations Intern is a multi-talented Consumer Public Relations Intern who is consistently rewarded for planning and operational improvements.
  • Collaborated with influencers.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed media lists to target specific publications and journalists, increasing press release open rates by 62% across all distribution efforts.
  • Helped expand media partnerships through creative brainstorming sessions, leading to new opportunities with 5 high-profile publications.
  • Edited and proofread press materials, ensuring messaging was consistent with overall brand voice and adjusting pieces before distribution.
  • Researched and identified emerging media trends tied to Tableau, helping the team capitalize on trends in external communications strategies.
  • Facilitated cross-promotion between internal teams and external media partners, resulting in a 76% expansion of brand story coverage.
  • Utilized social listening tools to monitor brand sentiment and crafted actionable recommendations, resulting in a 67% improvement in overall public sentiment towards HubSpot.
  • Documented and resolved program which led to category.
  • Coordinated cross-functional communication between marketing and PR teams to ensure cohesive messaging, contributing to a 33% increase in campaign effectiveness.
  • Sourced and collaborated with 16 digital influencers for product reviews, securing spots in program that reached an audience of 12.

Affiliations

  • Society of Human Resource Management
  • Inductee, Lambda Pi Eta, National Communication Honor Society for academic excellence
  • Member of Social Media Managers Association (SMMA)
  • Participant in the Digital Marketing Bootcamp by standard
  • Active Member of the International Association of Business Communicators (IABC)
  • American Medical Informatics Association
  • Public Relations Ambassador for the Meridian Advocacy Campaign
  • Association for Supply Chain Management (APICS)
  • Internship Success Award Recipient by Beacon Labs for Consumer PR Achievement
  • LinkedIn Learning Course Completion on Effective Media Relations Engagement

Certifications

  • PRSA Social Media and Emerging Technologies Certificate
  • Cisco Certified Network Associate (CCNA)
  • Google Ads Search Certification (for PPC and advertising elements in PR campaigns)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Public Speaker Beacon Labs, 2020 (for PR presentations and media conferences)
  • SHRM Certified Professional (SHRM-CP)
  • First Aid/CPR Certified
  • Microsoft Certified Systems Engineer (MCSE)
  • Social Listening and Monitoring Certification by system
  • International Association of Business Communicators (IABC) Communications Management Professional (CMP) Certification

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