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Skills

  • Marketing communications expertise
  • Brand voice development
  • Supervision
  • Customer service
  • Unique content creation
  • Influencer marketing copy collaboration
  • Process improvement
  • Brand messaging
  • Team management
  • Campaign performance analysis

Work Experiences

  • Oversaw the delivery of system project by program team, which resulted in system.
  • Achieved President's Club recognition.
  • Achieved a 82% month-over-month increase in conversion rates.
  • Contributed to a 82% increase in click-through rates.
  • Solved system issues, improved operations, and provided excellent customer service.
  • Worked with Advertising Copywriter on the development of initiative content while adhering to the brand's marketing and messaging strategies.
  • Transported QuickBooks to 18 months customer locations.
  • Authored weekly blog posts and thought leadership articles that aligned with ad campaigns, increasing overall web traffic by 45%.
  • Achieved 49% faster turnaround times for client approvals.
  • Collaborated with the PR team.

Summaries

  • Collaborated effectively with clients.
  • Collaborated on large-scale email marketing campaigns that generated 10 high-quality leads, significantly raising the sales potential by 85%. Proficient in performance-based copywriting.
  • Achieved a 18% view-through rate improvement.
  • Strong creativity, meticulous budgetary adherence, and in-depth knowledge of competitive campaigns and offerings are all required.
  • Innovative copywriter with a background in project management, bringing 11 years of proven marketing and advertising strategies to the table.
  • Collaborated with cross-functional teams.
  • Achieved performance improvements of 47%.
  • Advertising Copywriter with proven ability to craft compelling content.
  • Collaborated on large-scale email marketing campaigns.
  • Clear understanding of team leadership and client relations as well as quality assurance training.

Accomplishments

  • Developed copy for influencer partnerships that aligned tone with influencers' audiences, enhancing authenticity and increasing brand mentions by 73%.
  • Created launch campaigns, including organic and paid media copy for Tableau, aiding in a successful initial release with 15% above projected sales.
  • Authored ad copy for a paid search campaign utilizing A/B testing, improving lead conversion by 29%.
  • Worked cross-functionally with data analysts to rewrite ad copy that converted 11 previously uninterested leads into qualified prospects.
  • Optimized email subject lines and body copy, resulting in a 83% rise in open rates for email marketing campaigns.
  • Authored product marketing collateral for high-value clients, securing 18 high-profile contracts in under 6 months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Designed storytelling-driven ads for video campaigns, resulting in 12 viral campaigns and a 53% increase in video views.
  • Implemented A/B testing practices for email marketing and ad copy, leading to a 11x increase in conversion ratios for Salesforce.
  • Successfully revised and re-purposed legacy content across digital channels, resulting in a 18% increase in user interaction across owned properties.

Affiliations

  • Project Management Institute
  • Content Writers Association (CWA)
  • Society for Marketing Professional Services (SMPS)
  • American Association of Advertising Agencies (4A's)
  • American Society of Safety Professionals
  • Google Analytics Individual Qualification (GAIQ)
  • Association of National Advertisers (ANA)
  • Society of Women Engineers
  • Certification in Facebook Blueprint Advertising
  • HubSpot Content Marketing Certification

Certifications

  • Digital Creative Copywriting Course by SAP
  • Advertising & Marketing Communication Associate Certification from Harbor & Co.
  • Certified UX Writer from Northwind
  • WordPress Content Management Certification
  • Data-Driven Marketing Certification from Cedar Works
  • Certified Business Analysis Professional (CBAP)
  • Certified Internet Marketing Practitioner (CIMP)
  • Marketing Communications Certification from American Marketing Association (AMA)
  • Bestseller Bootcamp Certification in Copywriting for E-Commerce
  • Direct-Response Copywriting Certification from Vantage

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