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Skills

  • Regulatory compliance
  • Brand messaging
  • Brand voice development
  • Budgets
  • Team contribution
  • Landing page copy revamping
  • Copy version control and workflow management tools
  • Marketing and advertising strategies
  • Microsoft Excel intelligence
  • Increasing user engagement metrics

Work Experiences

  • Collaborated with product to ensure integrated messaging across various platforms, which led to a consistent increase in customer loyalty.
  • Tailored the brand message to pique the interest of the target audience and encourage participation.
  • Achieved results over a 3-week span.
  • Answered 18 calls per one year to help customers with their questions and concerns.
  • Boosted regional engagement by 65%.
  • Authored weekly blog posts.
  • Achieved results within the first month of implementation.
  • Aligned content with ad campaigns.
  • Achieved results within 6 months.
  • Achieved a 37% cost-per-click reduction.

Summaries

  • Bolstered brand’s market position.
  • Achieved a 18% view-through rate improvement.
  • Achieved a 67% improvement in ROI.
  • Achieved a 77% increase in ROI.
  • Advertising Copywriter with 17 years of successful quality assurance and vendor management experience.
  • Achieved results within several months.
  • Boosted client satisfaction ratings by 79%.
  • Advertising Copywriter with proven ability to craft compelling content.
  • Conducted competitive analysis.
  • Boosted campaign impression rates by 3%.

Accomplishments

  • Developed multi-lingual ad copy that expanded brand messaging across international audiences, contributing to 53% revenue growth in Seattle.
  • Revamped product descriptions for eCommerce websites, leading to a 14x improvement in average session duration across multiple buyer personas.
  • Ran in-depth competitive analysis to generate unique ad campaign strategies, resulting in better positioning and a 25% increase in market share.
  • Designed storytelling-driven ads for video campaigns, resulting in 12 viral campaigns and a 53% increase in video views.
  • Advised and mentored junior copywriters on effectively adhering to tone, voice, and brand guidelines, improving team output by 21%.
  • Authored ad copy for a paid search campaign utilizing A/B testing, improving lead conversion by 29%.
  • Led copy development for social media ads that harnessed customer testimonials, resulting in an amplification of user advocacy by 45%.
  • Produced landing page copy that aligned with SEM strategies and increased form fills by 80% in under one year.
  • Crafted persuasive content for landing pages, contributing to a 80% growth in new customer acquisition.
  • Authored product marketing collateral for high-value clients, securing 18 high-profile contracts in under 6 months.

Affiliations

  • Twitter Flight School Certification
  • Association of National Advertisers (ANA)
  • Facebook Certified Creative Strategy Professional
  • Society of Human Resource Management
  • Jaycees
  • Society of Women Engineers
  • Association for Copywriting Standards (ACS)
  • Data-Driven Copywriter's Certification by category
  • Association of Information Technology Professionals
  • Communications Network Association

Certifications

  • Adobe Certified Professional in Advertising Design
  • Google Analytics Individual Qualification (GAIQ)
  • Professional Certified Marketer (PCM) - Content Marketing from Vantage
  • Storytelling in Advertising and Marketing Strategy Mastery Certificate
  • Certified Advertising Specialist (CAS) from Lakeside Partners
  • Cisco Certified Network Associate (CCNA)
  • Facebook Ads Specialist Pro Certification from HubSpot
  • CompTIA Network+
  • Bestseller Bootcamp Certification in Copywriting for E-Commerce
  • Google Certified Professional Cloud Architect

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