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Skills

  • MS Office
  • Earned media value analysis
  • Press release writing
  • Influencer outreach strategy
  • Process improvement
  • Standard equipment
  • Campaign performance reporting
  • Internal and external stakeholder alignment
  • Business correspondence
  • Relationship development

Work Experiences

  • Had an excellent attendance record and was always on time for work.
  • Analyzed feedback to provide actionable insights.
  • Answered 18 calls per two years to help customers with their questions and concerns.
  • Analyzed audience engagement.
  • Achieved over 47% media coverage.
  • Achieved results within 18 months.
  • Assisted in coordinating press interviews and secured prime news coverage for high-profile clients, leading to an Outstanding Service Award for best media relations in 2021.
  • Assisted in managing crisis communications by preparing official statements, FAQs, and internal memos that helped mitigate negative press during procedure.
  • Assisted in creating reports on media penetration.
  • Achieved results in several months.

Summaries

  • Confident communicator and high-performing Publicist's Assistant with proficiency in drafting client-facing reports, evaluating media performance, and driving insights that led to 46% campaign improvement.
  • Collaborative Publicist’s Assistant with a successful track record in enhancing client visibility through award submissions, helping clients win Employee of the Year and gain recognition in competitive markets.
  • Contributed to 9 in earned media value.
  • Accomplished Publicist's Assistant known for crafting persuasive media pitches and securing prime media placement for top-tier clients, contributing to 2 in earned media value in 3 months.
  • Client-focused Publicist’s Assistant.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Built long-term media relationships.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Coordinated cross-functional meetings with marketing teams, enabling successful campaign collaboration that resulted in category.
  • Managed production and distribution of digital press kits to 18 major industry outlets, successfully driving increased digital engagement.
  • Assisted in organizing and coordinating category, which was featured in 13 major publications and increased client exposure by 63%.
  • Supported the development and execution of standard that increased media placement by 82% in the past year.
  • Assisted in managing influencer partnerships for campaigns, leading to 68% increase in media impressions for Ironclad Systems projects.
  • Supported the senior publicist in crafting post-campaign reports that revealed 81% trends and improvements in media outreach by 80%.
  • Helped maintain the editorial calendar for Lakeside Partners, aligning key messages to industry trends which boosted placement opportunities by 49% in 2019.
  • Coordinated logistics for media training sessions, resulting in client spokespeople being better prepared for interviews and earning Lakeside Partners significant media coverage.
  • Provided social media content drafts for client campaigns that improved follower engagement by 35% within three years.
  • Prepared talking points for client interviews, ensuring key messaging aligned with broader campaign efforts, increasing narrative cohesion.

Affiliations

  • Event Planners and Professionals Worldwide (EPPW)
  • Association of Information Technology Professionals
  • International Public Relations Network (IPRN)
  • Society for Marketing Professional Services (SMPS)
  • International Association of Promotional Products Distributors (IAPPD)
  • Association for Supply Chain Management (APICS)
  • International Association of Administrative Professionals
  • International Council of Nurses
  • American Marketing Association (AMA)
  • American Marketing Association

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Certified Social Media Strategist (CSMS) by Beacon Labs
  • Certified Marketing Professional by American Marketing Association (AMA)
  • ServSafe
  • First Aid/CPR Certified
  • Event Planning Certification by Cedar Works
  • Podcasting for PR & Media Professionals Certification by Summit Group
  • Certified Public Speaker (CPS) by Harbor & Co.
  • Salesforce
  • Certified Public Relations Specialist (CPRS) by Summit Group

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