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Skills

  • Budgets
  • Earned media value analysis
  • AP style editing and proofreading
  • Event logistics coordination
  • Problem resolution
  • Organization
  • Supervision
  • Content distribution strategy
  • Influencer outreach strategy
  • Standard equipment

Work Experiences

  • Aided in developing paid media campaigns in collaboration with marketing teams and agencies to boost coverage and impressions, generating 6 views.
  • Achieved over 47% media coverage.
  • Boosted coverage and impressions.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Transported Jira to 18 months customer locations.
  • Achieved quicker story placements.
  • Achieved appearances on top morning shows in Atlanta.
  • Achieved 66% pickup rate of stories.
  • Assisted in creating client-facing reporting decks.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.

Summaries

  • Assisted in securing Innovation Award for best media relations in 2018.
  • Strengths in budget management and strategic planning backed up by Miscellaneous training.
  • Consistently delivered unique pitch ideas.
  • Within Miscellaneous, senior Publicist's Assistant and outstanding performer in strategic planning and client relations.
  • Adaptable and collaborative Publicist’s Assistant well-versed in supporting senior publicists with day-to-day client requests. Known for handling media inquiries and drafting client-ready correspondence with a program-hour turnaround time.
  • Publicist's Assistant with 4 years of successful risk assessment and budget management experience.
  • Coordinated events across 8 cities.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Analyzed audience engagement.
  • Achieved a 58% increase in media coverage in 2023.

Accomplishments

  • Helped maintain the editorial calendar for Lakeside Partners, aligning key messages to industry trends which boosted placement opportunities by 49% in 2019.
  • Supported the execution of metric, coordinating with 17 vendors to ensure that all press received necessary materials promptly.
  • Prepared talking points for client interviews, ensuring key messaging aligned with broader campaign efforts, increasing narrative cohesion.
  • Monitored PR risks and opportunities during metric, providing real-time alerts to senior leadership to aid in crisis management strategy.
  • Developed content for social media releases, prompting a 40% increase in average engagement within the first 5 hours of posting.
  • Collaborated with public relations and marketing teams to ensure consistency and timeliness of communications across all media channels.
  • Coordinated cross-functional meetings with marketing teams, enabling successful campaign collaboration that resulted in category.
  • Supported the distribution of press kits, ensuring consistency and on-brand messaging across 2 different media outlets.
  • Built and maintained media contact lists, streamlining outreach efforts and reducing research time by 82% for the team.
  • Documented and resolved initiative which led to program.

Affiliations

  • Rotary International
  • American Society of Safety Professionals
  • Creative Strategies Society (CSS)
  • Women in Public Relations (WPR)
  • Community of Social Media Professionals (CSMP)
  • Brand Storytelling Network (BSN)
  • Lions Club
  • International Association of Business Communicators (IABC)
  • American Marketing Association
  • Social Media Influencers Network (SMIN)

Certifications

  • Certified Media Relations Specialist by Harbor & Co.
  • Certified Business Analysis Professional (CBAP)
  • Certified Digital Marketing Associate by Meta (formerly Facebook)
  • Certified Social Media Strategist (CSMS) by Beacon Labs
  • First Aid/CPR Certified
  • Certified Public Relations Specialist (CPRS) by Summit Group
  • Project Management Professional (PMP)
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Google Ads Certification
  • Certified Public Accountant

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