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Skills

  • Upselling techniques
  • Event execution oversight
  • Sales team training
  • Creative merchandising
  • Operations management
  • Territory expansion
  • Business analysis
  • Data collection and analysis
  • Sales pipeline management
  • CRM tool proficiency (Asana)

Work Experiences

  • Assessed suppliers in order to assess delivery quality, timeliness, and compliance, maintain tight cost controls, and maximize business operational efficiency.
  • Began program service consultations with customers by asking open-ended questions in order to learn about their needs and preferences.
  • Used hospitality associations, business journals, and online resources to stay current in the industry.
  • Participated in planning meetings, site visits, and vendor evaluations to improve the quality of client services.
  • Achieved a 84% improvement in customer retention.
  • Conducted supplier risk management assessments in order to evaluate the program program for senior management's planning purposes.
  • Accomplished goals for 2023.
  • Increased the productivity of the customer service team by leading training initiatives and reorganizing schedules, resulting in a 2% reduction in overtime.
  • Planned marketing initiatives and tapped into my referral network to promote business development.
  • Adjusted product offerings.

Summaries

  • Strengths in stakeholder engagement and project management backed up by Food and Beverage training.
  • Professional with over 14 years of experience as a manager for a $6 18 months revenue-generating company.
  • Individual with experience leading company initiatives, forming vendor partnerships, and managing employee relations.
  • Multi-tasking manager with a reputation for fostering a positive work environment and high-performing teams.
  • Client needs are met while sales are driven, resulting in increased revenue.
  • Dedicated to learning, growing, and succeeding in Food and Beverage.
  • Within Food and Beverage, senior Area Catering Sales Manager and outstanding performer in quality assurance and budget management.
  • Area Catering Sales Manager with 11 years of successful workflow optimization and performance reporting experience.
  • Catering Sales Manager with a strong background in catering services and a creative mindset.
  • Strong ability to adapt to new situations and environments.

Accomplishments

  • Reduced the customer acquisition cost by 54% through targeted marketing and improved sales follow-up procedures.
  • Identified and expanded into new regional markets, driving a 57% growth in event bookings during several months.
  • Analyzed market trends and identified high-growth opportunities, which led to a 58% increase in market penetration in Columbus.
  • Collaborated with finance and operations departments to set realistic, stretch sales targets, achieving 20% above annual objectives.
  • Executed an incentive program for the sales team, leading to a 44% boost in quarterly revenue compared to the same quarter in 2024.
  • Collaborated with team of 2 in the development of initiative.
  • Developed monthly promotional strategies, increasing visibility and resulting in a 72% higher catering inquiry volume.
  • Coordinated with the culinary team to create customized event menus, enhancing the client satisfaction score by 80% after implementation.
  • Resolved product issue through consumer testing.
  • Introduced a customer loyalty program, increasing year-over-year repeat corporate clients by 67% in 2021.

Affiliations

  • Association for Supply Chain Management (APICS)
  • Georgia Restaurant Association (GRA) – Regional Chapters
  • Foodservice Consultants Society International (FCSI)
  • Project Management Institute
  • Catering Institute Master Level Certification
  • International Food and Beverage Association (IFBA)
  • Specialty Food Association – Networking and Industry Updates
  • Certified Special Events Professional (CSEP)
  • Society of Women Engineers
  • American Marketing Association

Certifications

  • Certified Public Accountant
  • Certified in Hotel Industry Analytics (CHIA)
  • Certified Sales Operations Professional (CSOP) by the Sales Management Association
  • Digital Marketing Certification from HubSpot Academy
  • Certified Sales Leadership Professional (CSLP)
  • Lean Six Sigma Green Belt Certification
  • Certified Hospitality Supervisor (CHS)
  • Social Selling Certification from LinkedIn
  • Certified Hospitality Sales Professional (CHSP)
  • Certified Public Accountant (CPA)

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