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Skills

  • Digital marketing strategy development
  • Budgeting
  • Multi-channel marketing coordination
  • Paid media campaign management
  • Ambassador program management
  • A/B testing for campaign optimization
  • Event coordination and fundraising
  • Strategic planning
  • Analytics and seo
  • Negotiation and partnership development

Work Experiences

  • Coordinated marketing activities for a youth-focused event with over 12 attendees, resulting in $11 in donations raised for program.
  • Combined tactics with TikTok challenges.
  • Conducted pre and post-campaign youth surveys.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Achieved results within just 17 months.
  • Amplified social reach by 21% among target youth demographics.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Conducted focus groups with target youth audiences.
  • Achieved results over 17 months.
  • Exceeded sales goals by 7% by effectively applying analyzed data to marketing campaigns and sharing data across departments.

Summaries

  • Collaborative youth marketer with a talent for designing high-impact digital marketing strategies that drive growth and secure lasting audience loyalty.
  • Youth Marketing Coordinator is a multi-talented Youth Marketing Coordinator who is consistently rewarded for planning and operational improvements.
  • Achieved results in under 18 months.
  • Within Fitness and Recreation, senior Youth Marketing Coordinator and outstanding performer in process improvement and strategic planning.
  • Youth Marketing Coordinator with 18 years of successful process improvement and project management experience.
  • Expert in category sales and Tableau promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Excellent attention to detail as well as a creative mindset.
  • Collaborative youth marketer.
  • Individual with a track record of creative and effective marketing.
  • Accomplished Youth Marketing Coordinator with a strong focus on Gen Z audiences, spearheading influencer-led projects that resulted in a 69% increase in brand visibility.

Accomplishments

  • Coordinated cross-functional teams to develop a youth brand voice strategy, leading to a 5% increase in overall audience engagement.
  • Collaborated with a team of 3 to plan nationwide youth events, resulting in 47% more event registrations versus projected targets.
  • Facilitated youth activation event with 18 participants, amplifying brand exposure and garnering 32% more social impressions.
  • Developed youth ambassador programs in collaboration with compliance, increasing referral conversions by 67%.
  • Ran focus groups with youth audiences post-campaign to gather insights, helping drive 63% improvement in the next marketing iteration.
  • Designed and executed youth-centered digital marketing strategies, improving engagement by 71% across 12 platforms.
  • Implemented SMS and email marketing campaigns targeting Gen Z that led to 16 more account sign-ups than projected.
  • Launched a community outreach program that recruited 7 new teen volunteers, helping expand the organization's youth reach by 50%.
  • Presented insights at marketing team meetings on Gen Z preferences, leading to optimized product launches and increased sales by 30%.
  • Handled the logistics and execution of a youth-focused pop-up event, attended by 3 participants leading to direct revenue of $47,000.

Affiliations

  • National Association of Social Workers
  • Project Management Institute
  • Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL)
  • Society for Promotion of Youth Advancement through Civic Engagement (SPYACE)
  • AdCouncil Young Professionals
  • Gen Z Insights Forum
  • American Marketing Association (AMA) Youth Council
  • American Medical Informatics Association
  • Society of Human Resource Management
  • Marketing EDGE Student Career Hub

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • First Aid/CPR Certified
  • CompTIA Security+
  • HubSpot Content Marketing Certification
  • Facebook Social Media Marketing Professional Certificate (Coursera)
  • Advanced Google Tag Manager for Marketers certification
  • Fundamentals of Digital Marketing by Google Digital Garage
  • Certified Event Marketing Specialist (CEMS) by Lakeside Partners
  • Youtube Creative Essentials Certification
  • Certified Public Accountant (CPA)

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