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Skills

  • Time management
  • Research methods
  • Database management
  • Campaign development
  • Data visualization with Salesforce
  • Consumer insights reporting
  • Consumer behavior analysis
  • Lean research methodologies implementation
  • Customer profiling and persona development
  • Cross-cultural communication for international markets

Work Experiences

  • Edited and revised all marketing content to ensure the highest quality of writing.
  • Adapted marketing plans for specific audiences based on framework and standard research.
  • Got better.
  • Identified
  • Planned and promoted events, which included negotiating vendor contracts and creating promotional materials.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Solved
  • Wrote newsletter marketing copy and presentation materials for special projects.
  • Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.
  • Was in charge of a team of 14 product managers, which I mentored, developed, and managed.

Summaries

  • Expertise in digital marketing and new media, as well as a thorough understanding of SEO techniques.
  • Market Researcher with 16 years of experience in quality assurance and a track record of success in content creation and management.
  • Versatile
  • Deadline-driven
  • Social Media Manager who excels at maximizing the power of social media networks to increase brand awareness and loyalty.
  • Team player and key contributor to company initiatives, as well as ensuring that major client projects are delivered on time and accurately.
  • Background in vendor management is extensive.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Expert at using analytics to influence web, email, and online marketing strategies.
  • In support of key client projects and framework initiatives, demonstrated outstanding team contribution.

Accomplishments

  • Managed qualitative research projects for senior leaders, providing customer insights that drove the launch of new products and services, resulting in an program.
  • Streamlined the research process by incorporating tools like QuickBooks, which reduced time-to-report by 46% and improved the accuracy of competitive data.
  • Increased sales 10% over several months.
  • Managed media, marketing and public relations on 4 construction projects with $5 budgets.
  • Sourced, collected, and analyzed customer feedback from post-purchase surveys to advise the product team on necessary improvements, leading to stronger retention and repeat purchases by 70%.
  • Conducted an in-depth competitive analysis across 15 key markets, spearheading a marketing strategy that resulted in 65% growth in brand recognition.
  • Introduced conjoint analysis during product testing, influencing a 28% boost in understanding consumer trade-offs and improving product feature prioritization.
  • Led cross-functional teams to analyze competitive benchmarking, identifying gaps that helped refine the pricing strategy and increase revenue by $10.
  • Presented findings on market entry strategies at a key stakeholder meeting, influencing leadership to invest $5 in market expansion initiatives.
  • Led the competitive intelligence initiative, focusing on key market competitors, and significantly shortened time-to-insight by 41%, giving the sales team a strategic advantage.

Affiliations

  • Network of Executive Women in Marketing & Communication (NEWMC), Mentor in Market Analysis
  • American Economic Association (AEA), Market Research Publications Contributor
  • International Institute of Business Analysis (IIBA), Engaged Market Insights Member
  • Association of International Consumer Research Consultants, Leadership Committee Member
  • International Association for Data Quality, Research, and Analytics (IADQRA), Professional Affiliate
  • International Council of Nurses
  • Qualitative Research Consultants Association (QRCA), Chapter Speaker at 2021 Annual Conference
  • Jaycees
  • American Medical Informatics Association
  • Association for Survey Computing (ASC), Certified Professional

Certifications

  • Certified Market Research Analyst (CMRA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • ServSafe
  • PRINCE2® Foundation Certification
  • Certification in Survey Research – University of Michigan
  • Certified Protection Officer (CPO)
  • HubSpot Content Marketing Certification
  • Certified Social Researcher – Association for Qualitative Research (AQR)
  • Excel for Data Analytics and Visualization Specialist – Microsoft
  • RIVA Market Research Training Advanced Moderator Certification

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