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Skills

  • Presentations and recommendations
  • Data visualization with Salesforce
  • Brand positioning strategy development
  • Analytics and seo
  • Campaign development
  • On time project delivery
  • A/B testing for concept validation
  • Competitive Landscape Assessment
  • Market trends tracking and forecasting
  • Cross-functional team leadership

Work Experiences

  • Identified
  • Solved
  • Set up on average 17 interviews and other forms of contact with company executives per month.
  • Entered initiative data into QuickBooks databases, streamlining analysis procedures for speed and precision.
  • Raised the stakes.
  • Won
  • Was in charge of a team of 14 product managers, which I mentored, developed, and managed.
  • Created 14 marketing strategies and campaigns each quarter.
  • Sought advice.
  • Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.

Summaries

  • Manager and leader with exceptional writing and editing skills who is tech savvy and strategic in communications.
  • Bringing a thorough knowledge of process products, market conditions, and customer preferences to the table.
  • Marketing Manager with experience in copywriting and editing, list selection, email marketing, social media marketing, and campaign production.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Market Researcher who is dynamic and has 12 years of experience in process improvement.
  • Skilled at making inbound and outbound calls to gather critical information, conduct surveys, and accurately record responses from business and consumer sources.
  • Team player and key contributor to company initiatives, as well as ensuring that major client projects are delivered on time and accurately.
  • Market Researcher with 16 years of experience in quality assurance and a track record of success in content creation and management.
  • A communications professional with extensive experience in lobbying.
  • Skilled marketer with a track record of exceeding revenue targets, acquiring high-volume new users, and expanding subscription-based businesses.

Accomplishments

  • Influenced leadership decisions by presenting data-driven recommendations, which led to major strategic pivots and market share gains of 36% over one year.
  • Created ad-hoc reports utilizing Microsoft Excel, helping marketing and sales teams make faster data-based decisions that contributed to achieving program by 2020.
  • Advanced brand positioning efforts by synthesizing market data and consumer trends, contributing to a 26% increase in brand awareness in 2020.
  • Executed conjoint studies to refine product feature preferences, positively impacting conversion metrics and informing go-to-market strategies that led to 57% increase in sales.
  • Created an interactive dashboard tracking category, providing executives with real-time insights on market opportunities and driving 64% growth in 2020.
  • Identified 29% untapped market potential in niche audience segments using consumer panel data, leading to 8 in new business opportunities.
  • Localized market research efforts in the Pacific Northwest, enhancing the accuracy of cultural and demographic insights, ultimately driving targeted product offerings.
  • Resolved product issue through consumer testing.
  • Collaborated with Asana engineers to automate data collection processes, reducing research time by 75% and allowing faster delivery of insights.
  • Developed and implemented a primary market research study across 9 countries, uncovering regional insights that led to 16% growth in international sales.

Affiliations

  • Academy of Marketing Science (AMS), Mentor - Graduate Research Program
  • International Council of Nurses
  • National Association of Social Workers
  • American Medical Informatics Association
  • Institute for the Study of Business Markets (ISBM), Contributing Researcher
  • Lions Club
  • Freemason
  • Project Management Institute
  • Society of Human Resource Management
  • Society for Competitive Intelligence Professionals (SCIP), Market Intelligence Volunteer

Certifications

  • Certified Public Accountant (CPA)
  • Google Certified Professional Cloud Architect
  • Cisco Certified Network Associate (CCNA)
  • Certified Analytics Professional (CAP)
  • Advanced Data Visualization Certification – HubSpot
  • First Aid/CPR Certified
  • Professional Researcher Certification (PRC) from framework
  • CompTIA Security+
  • Introduction to Consumer Behavior Research Certification – Coursera
  • HubSpot Content Marketing Certification

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