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Skills

  • Database management
  • Graphic design using framework
  • Campaign management
  • Budgeting
  • Digital marketing
  • Cross-functional team collaboration
  • Adobe Creative Cloud
  • Digital Marketing ROI Analysis
  • Brand Storytelling
  • Campaign performance reporting

Work Experiences

  • Assisted in executing multi-channel marketing strategies.
  • Assisted in managing a budget of $15.
  • Achieved a 44% increase in site engagement.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Tracked program data and tweaked marketing campaigns, which resulted in a 18% increase in sales.
  • Assisted in rebranding the company's visual identity resulting in a 40% increase in customer awareness within Tableau.
  • Advised on emerging opportunities.
  • Assisted in rebranding the company's visual identity.
  • Achieved results over three years.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.

Summaries

  • Collaborative marketing professional.
  • Costs were consistently reduced while profits were increased.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Aided in a 4% increase in outreach.
  • Dedicated to thorough and accurate research.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adept at working with influencers.
  • Achieved a 71% improvement in site engagement.
  • Achieved a 75% increase in click-through rates.
  • Clear understanding of performance reporting and team leadership as well as stakeholder engagement training.

Accomplishments

  • Resolved product issue through consumer testing.
  • Created detailed reports on consumer behavior to assist the sales team, resulting in a 65% uplift in conversion rates.
  • Collaborated with team of 13 in the development of process.
  • Supported the marketing department during the rebranding phase, which resulted in a 22% increase in brand recognition within Seattle.
  • Organized multi-channel lead generation efforts, securing an additional 9 qualified leads for the sales funnel in 18 months.
  • Developed and maintained a content calendar across 10 social media platforms, resulting in 36% improvement in engagement over 18 months.
  • Utilized Salesforce to optimize SEO content strategies, driving organic traffic by 75% over 18 months.
  • Developed and distributed promotional materials during procedure, directly contributing to a 65% higher turnout year-on-year.
  • Monitored emerging industry trends, driving the successful implementation of program, which delivered a 79% increase in social media followers.
  • Enhanced email marketing engagement through targeted lists, boosting open rates by 26% and reducing unsubscribe rates by 26%.

Affiliations

  • Affiliated Professional, Digital Marketing Institute (DMI) since 2020
  • Volunteer, Content Creator for Junior Chamber International (JCI) chapter
  • Collaborator, Email Experience Council (EEC)
  • Participant, Online Marketing Certified Professional (OMCP) since 2018
  • National Association of Social Workers
  • International Association of Administrative Professionals
  • Member, Social Media Marketing Society
  • Toastmasters
  • American Marketing Association
  • Attendee, MarketingProfs B2B Forum 2020

Certifications

  • Hootsuite Social Media Marketing Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Display Ads Certification
  • SEMrush SEO Toolkit Certification
  • Certified HTML/CSS for Email Templates by Microsoft Excel
  • Certified Email Marketing Specialist by Salesforce
  • Marketing Budgeting and Campaign Performance by framework
  • Microsoft Certified Systems Engineer (MCSE)

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