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Skills

  • A/B Testing and Data-Driven Decision Making
  • Content Creation (Blogs, Whitepapers)
  • Omnichannel marketing strategy
  • Marketing analytics and performance tracking
  • KPI Tracking and Reporting
  • Digital Advertising Platforms (Google, Facebook, LinkedIn)
  • Project Management Tools (e.g., Asana, Trello)
  • Lead Generation Strategy
  • Post-campaign analysis
  • Multi-channel marketing strategy

Work Experiences

  • Achieved Outstanding Service Award for best marketing campaign in 2019.
  • Conducted in-depth market research leading to new insights, which were used to refine go-to-market strategies for Tableau in Phoenix.
  • Analyzed competitor marketing strategies and benchmarked performance, leading to 46% greater market share in Phoenix within one year.
  • Contributed to a 24% growth in monthly inbound leads.
  • Benchmarked performance.
  • Boosted co-branded campaign success rates by 56%.
  • Analyzed competitor marketing strategies.
  • Boosted sales revenue by $2 in 2024 by implementing targeted email campaigns with a 58% open rate increase.
  • Contributed to 5 product launches in 2015, monitoring brand reputation and social media engagement to ensure a 84% increase in positive feedback.
  • Developed a content repurposing strategy across 10 channels.

Summaries

  • Achieved a 24% increase in conversion rates for Workday.
  • Creative and detail-oriented marketing professional with a strong command of digital marketing tools, including Google Analytics and Workday. Reduced customer acquisition costs by 28% through optimized PPC and SEO strategies.
  • Achieved 53% improved productivity.
  • Achieved 78% greater market share.
  • Creative and detail-oriented marketing professional.
  • Achieved 73% first-month sales growth for ServiceNow.
  • Creative and data-driven marketing expert.
  • Achieved a 79% increase in inbound leads.
  • Achieved a significant boost in customer lifetime value.
  • Adapted to industry trends.

Accomplishments

  • Conducted A/B tests on landing pages, optimizing designs, and increasing conversion rates by 74%.
  • Collaborated with the creative team to optimize paid media ads, leading to 65% reduction in cost per acquisition.
  • Designed and launched digital marketing ads that resulted in 14 new customers and $7,000 revenue within 18 months.
  • Piloted a customer loyalty program that increased customer retention by 74% over a the past year.
  • Introduced a new PPC strategy that led to a 59% decrease in cost per click while achieving a 77% rise in click-through rates.
  • Developed product launch campaigns that generated 7 sales leads and a $243,000 increase in revenue over one year.
  • Collaborated with cross-functional teams, resulting in 4% faster go-to-market for new products and increasing market share by 49%.
  • Ran a social influencer campaign that cultivated brand awareness and expanded social media reach by 66% in the past year.
  • Directed a rebranding campaign that refreshed the company image, leading to 27% growth in brand recognition and engagement.
  • Collaborated with design and sales teams to create marketing collateral that increased customer touchpoints and improved lead generation by 35%.

Affiliations

  • Certified in PPC Campaign Management by initiative, utilizing techniques to improve Cost-Per-Click results across paid channels.
  • Active in The Public Relations Society of America (PRSA), focusing on crisis communication strategies and brand management.
  • Attended the Digital Summit Series in 2016, networked and learned from top industry experts on digital innovation.
  • Member of Toastmasters International, regularly honing presentation skills critical for pitching marketing ideas.
  • Active participant in the Performance Marketing Association, without-of-the-box strategies for improving brand reach and conversion rates.
  • Member of Women in Marketing (WiM), contributing to discussions on gender diversity and inclusion in marketing leadership.
  • Certificate in Creative Strategies for Marketers from Lakeside Partners, applying innovative techniques to generate consumer interest in campaigns.
  • Senior Member of the International Advertising Association (IAA), participating in global discussions on cross-cultural marketing trends.
  • Active participant in the Social Media Examiner Academy, keeping up-to-date with platform algorithms and audience engagement trends.
  • Co-leader of a LinkedIn Professional Marketing group, exchanging ideas on B2B campaign improvements.

Certifications

  • Facebook Blueprint Certification - 2024
  • Certified Social & Community Manager - QuickBooks
  • Certified Content Marketing Specialist (CCMS) - 2024
  • Google Ads Certification 2020
  • Google Tag Manager Fundamentals Certificate - 2022
  • Google Analytics Individual Qualification (GAIQ) - 2017
  • Twitter Flight School Certification - Marketing Leadership - 2015
  • SEMRush SEO Toolkit Exam Certification, 2019
  • HubSpot Content Marketing Certification - 2016
  • Inbound Marketing Badge - Jira

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