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Skills

  • Market research expertise
  • Brand messaging consistency across digital platforms
  • Competitor analysis specific to fashion products
  • Campaign development experience
  • Marketing strategy
  • Data collection processes
  • Team building
  • Insurance billing
  • Copywriting abilities
  • Expert in QuickBooks

Work Experiences

  • Achieved 32% follower growth.
  • Boosted online engagement by 57%.
  • Achieved 41% higher average session duration.
  • Analyzed social media performance.
  • Assisted in executing and evaluating 13 influencer-driven campaigns which boosted online engagement by 68% in one year.
  • Assisted in organizing and managing the category, drawing attention from 2 industry media outlets and influencers.
  • Surveys, polls, and questionnaires were among the data collection methods and procedures I devised.
  • Achieved this in 2018.
  • Collaborated directly with influencers.
  • Achieved 51% follower growth across all channels.

Summaries

  • Fashion Marketing Intern completed, with 11 years of industry leadership experience in progressive roles.
  • Knowledge of Adobe Creative Suite in depth, as well as workflow optimization and process improvement abilities.
  • Student pursuing a Art and Design degree who is eager to contribute developed knowledge in the role of Fashion Marketing Intern.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Proficient in promoting initiative by leveraging cross-functional collaboration and budget management knowledge.
  • Achieved 82% follower growth.
  • Experienced marketing specialist who can meet tight deadlines and work with high-value clients.
  • Motivating leader who has built and managed metric teams in the past.
  • Looking forward to taking on a new challenge with a successful team.
  • Marketing Specialist with a track record of success in graphic design, copywriting, and project management.

Accomplishments

  • Assisted in photo shoot production for upcoming collections, coordinating logistics and styling to ensure brand alignment.
  • Managed brand's email database, segmenting subscribers to deliver personalized campaigns that improved email open rates by 17%.
  • Assisted in the planning of 9 pop-up store events, overseeing branding and design, resulting in 56% higher-than-expected sales.
  • Worked closely with graphic design teams to create visually impactful social media posts, leading to a 48% increase in follower growth on Microsoft Excel.
  • Managed social media content calendars for 13 social channels, ensuring timely promotions of product launches and industry events.
  • Monitored and analyzed key performance indicators (KPIs) using tools like Google Analytics to report on user behavior and email marketing performance.
  • Collaborated with creative teams to produce digital ads, achieving an average return on ad spend (ROAS) of 2% for the brand.
  • Assisted in organizing and managing the metric, drawing attention from 4 industry media outlets and influencers.
  • Assisted in managing on-site activations during fashion week events, contributing to an overall event attendance increase of 77%.
  • Researched and identified key fashion influencers, contributing to successful influencer outreach programs with a 76% increase in engagement.

Affiliations

  • Delegated marketing lead for the annual charity fashion gala at method, overseeing student promotion teams and sponsorship acquisition.
  • Fashion Society participant at Austin dedicated to understanding emerging fashion industry trends and innovations.
  • Participated in the National Retail Federation (NRF) Student Program, gaining insights into retail and marketing strategies in the fashion sector.
  • Internship program coordinator for Fashion Marketing Association at method, managing networking and job placement events for students.
  • Enrolled in Instagram Marketing for Apparel Brands course at Cedar Works, learning key social media engagement strategies.
  • Active participant in Trendalytics webinars, learning about data-driven trend forecasting in fashion marketing.
  • Member of framework Brand Society, contributing to the development of fashion marketing campaigns and product launches.
  • Contributor to the annual fashion marketing competition hosted by the category, placing Excellence Award for strategic campaign development.
  • Mentored by industry professionals through Textile Industry Association (TIA), gaining hands-on experience in wholesale account management.
  • Participant in Facebook Blueprint training for Fashion Marketers, specializing in paid advertising and audience segmentation.

Certifications

  • CompTIA Network+
  • Certified Email Marketing Specialist - Brightline
  • Certified Influencer Marketing Strategist – Brightline
  • Salesforce
  • Fundamentals of Digital Marketing by Google
  • Fashion Photography Master Certification (standard)
  • HubSpot Content Marketing Certification
  • SAP Certified Application Associate
  • Fashion Marketing & PR Diploma (procedure)
  • Adobe Certified Expert in Photoshop 2016

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