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Skills

  • Marketing funnel optimization
  • Daily media performance audit
  • Customer Acquisition Cost (CAC) Reduction
  • Ad Performance Optimization
  • Campaign Budget Management
  • Competitor media analysis
  • Cost per lead (CPL) reduction
  • Operational improvement
  • Creative collaboration for marketing campaigns
  • Cross-channel media planning

Work Experiences

  • Collaborated with the creative team to develop high-level strategies for seasonal marketing campaigns, increasing total reach by 29% million impressions.
  • Achieved a scalable paid media approach with programmatic tools, ensuring efficient use of $10 budget without compromising on lead volume.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Aligned media placement strategies with promotions.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Looked for industry trends on social media and through online sources.
  • Built and maintained strong relationships with media partners in Phoenix, securing premium ad placements for high-visibility campaigns.
  • Achieved a 53% success rate.
  • Automated analytic reporting dashboards using initiative, allowing for real-time monitoring of KPIs and reducing manual reporting time by 3%.
  • Collaborated with the creative team.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Analytical Associate Media Buyer.
  • Achieved 75% growth in customer retention.
  • Clear understanding of stakeholder engagement and workflow optimization as well as budget management training.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Energetic procedure professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Adept at negotiating and securing prime ad placements, resulting in increased conversions and 57% higher engagement rates across key demographic groups.
  • Associate Media Buyer with a focus on providing actionable post-campaign insights that lead to better decision-making and a 50% increase in conversion rates.
  • Associate Media Buyer with an award-winning track record in managing media buys that deliver 67% improvements in both ROI and brand recognition.

Accomplishments

  • Successfully negotiated favorable pricing with media vendors, resulting in a savings of $116,000 for Qcategory TV and radio advertisements.
  • Optimized media spend for a holiday marketing campaign, achieving $22,000 in revenue while reducing cost-per-conversion by 68% during peak season.
  • Introduced remarketing tactics into existing campaigns, resulting in an increase of 75% in conversions and $145,000 revenue growth over 15 months.
  • Redesigned underperforming campaigns by integrating customer insights and A/B testing metrics, which led to a 34% uplift in conversion rates across Seattle.
  • Reduced 13 hours of downtime and inefficiencies by deploying an AI-powered bid management system, increasing revenue contribution by 22%.
  • Consistently met or exceeded campaign KPIs by maintaining daily media audit practices, ensuring a 58% increase in click-through rate (CTR) during 2017.
  • Analyzed customer demographic and behavioral data, refining targeting strategies that led to a 38% growth in qualified traffic to e-commerce website over 15 months.
  • Trained and mentored junior media buyers in best practices, fostering a collaborative environment that contributed to a initiative.
  • Co-led efforts to onboard new tracking technologies, including Jira, driving a 52% improvement in tracking accuracy and performance attribution.
  • Monitored and adjusted real-time bidding strategies on DSP platforms, delivering a 42% reduction in cost-per-impression (CPI) during critical campaign periods.

Affiliations

  • A/B Testing & Analytics Certification from Salesforce
  • Association of Information Technology Professionals
  • Society of Human Resource Management
  • Certified in Customer Behavioral Tracking & Analytics by Cedar Works
  • Association for Computing Machinery
  • Cross-Platform Media Planning & Buying Fellowship with Lakeside Partners
  • Digital Media Buying & Planning Certification from Meridian
  • American Marketing Association (AMA)
  • Certified Display Advertising Specialist from Microsoft Excel
  • American Medical Informatics Association

Certifications

  • CompTIA A+ Technician
  • Google Ads Video Certification
  • CompTIA Security+
  • ServSafe
  • Google Certified Professional Cloud Architect
  • Bing Ads Accredited Professional
  • RTB Programmatic Essentials Certificate by AdExchanger
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Microsoft Advertising Search Certification
  • Project Management Professional (PMP)

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