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Skills

  • Creative asset production
  • Time management & deadline adherence
  • Cross-functional team collaboration
  • Creative presentation skills
  • Influencer & Brand Partnerships
  • Event production assistance
  • Multi-channel advertising
  • Marketing analytics and reporting
  • Storyboard Development
  • Customer Feedback Integration

Work Experiences

  • Collaborated with the Content Lead.
  • Compiled a series of written reports detailing competitor creative strategies, influencing 68% of adjustments in the following ad campaign.
  • Conducted client presentations showcasing creative concepts, earning praise from clients and leading to an additional 11 in sales projects.
  • Collaborated closely with the Content Lead to produce user-centric designs that boosted landing page conversions by 41%.
  • Created and presented project pitch decks, securing 7 in additional funding from upper management for creative initiatives.
  • Assessed creative workflows and implemented new processes which resulted in 51% increased efficiency in the delivery of final assets.
  • Achieved results in 2022.
  • Contributed to a 78% growth in revenue.
  • Coordinated with production staff.
  • Achieved 38% higher interaction rates.

Summaries

  • Creative and detail-oriented Assistant Creative Head Intern with hands-on experience directing over 4 successful product campaigns, achieving a 25% boost in social media engagement.
  • Cut costs by 11 annually for Summit Group.
  • Contributed to 18 campaigns.
  • Aligned concepts with brand messages.
  • Assisted in the full-cycle development of cross-channel marketing material that differentiated the brand from competitors, contributing to a 30% rise in market share.
  • Assisted in shaping creative vision for Vantage, working with the design and marketing teams to deliver content that contributed to a 46% boost in brand recall within Portland.
  • Creative visionary specializing in digital marketing, delivering innovative campaigns that resulted in measurable increases in brand engagement and reach across QuickBooks.
  • Collaborated with multiple teams.
  • Achieved a 47% increase in conversion rates in 2018.
  • Assisted in shaping creative vision for Summit Group.

Accomplishments

  • Developed co-branded visual assets and presentations that secured a $50,000 investment from stakeholders for brand expansion projects.
  • Assisted in creating content for multi-channel campaigns that contributed to a HubSpot launch, which became the top seller in the standard in initiative.
  • Developed brand guidelines for Microsoft Excel launch, contributing to a 75% growth in brand coherence across all platforms.
  • Optimized website and landing page content, which resulted in a 16% increase in conversion rates and 57% reduction in bounce rates.
  • Played a key role in brainstorming and developing storyboards for a major advertising campaign, which resulted in achieving Top Performer at process.
  • Supported in overseeing the creative direction for a social media strategy that increased engagement rates by 61% over a 10-month period.
  • Coordinated with creative leads to develop mood boards reflecting brand tone, contributing directly to successful campaigns that resulted in metric.
  • Assisted in creating influencer marketing strategies, resulting in a 83% improvement in brand visibility and engagement across platforms.
  • Initiated and maintained partnerships with influencers and agencies, resulting in an Excellence Award for best influencer collaboration at category.
  • Led a creative refresh for the website, improving overall aesthetic appeal and leading to an increase of 31% in time-on-page metrics.

Affiliations

  • Mentor, Young Creatives Network - Led workshops for aspiring creatives looking to break into the industry.
  • Student Member, Design Management Institute (DMI) - Completed seminars on project management for creatives.
  • Affiliate, Interaction Design Foundation (IxDF) - Completed coursework on user experience principles for digital media.
  • Alumni, School of Visual Arts (SVA) - Attended workshops on typography, color theory, and branding efforts.
  • Affiliate, Digital Marketing Institute (DMI) - Continued education in integrated digital marketing strategies.
  • Volunteer, CreateAthon - Contributed to a 24-hour creative blitz, delivering projects for non-profit organizations.
  • Affiliate, Brand Design Masters - Specialized in creative strategies for global rebranding initiatives.
  • Member, National Association of Photoshop Professionals (NAPP) - Participated in advanced training for Photoshop skills.
  • Member, Women In Design (WID) - Attended professional development workshops on leadership roles in creative industries.
  • Member, National Association for Design Education (NADE) - Focused on creative educational methodologies.

Certifications

  • Graphic Design Essentials Certification - Adobe (Year)
  • Social Media Marketing Masterclass Certification - Skillshare (Year)
  • Google Ads Creative Specialist Certification - Google (Year)
  • Fundamentals of Creative Advertising Certification - LinkedIn Learning (Year)
  • Advanced Film Production Certification - Udemy (Year)
  • Brand Management Certification - Coursera (Year) (Institution: Summit Group)
  • Advanced Email Marketing Strategy Certification - HubSpot Academy (Year)
  • Advanced Social Media Strategy Certification - Hootsuite Academy (Year)
  • Certified Performance Marketing Specialist - Summit Group (Year)
  • Certified Content Marketing Specialist (DigitalMarketer) - 2017

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