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Skills

  • Team Leadership
  • Quality leadership
  • Exceptional multi-tasker
  • Sponsorships
  • Executive-level presentations
  • Mac and PC proficient
  • Microsoft Office Suite expert
  • Advanced layout and design skills
  • Customer service-focused
  • Project management

Work Experiences

  • Acted as a spokesperson for Summit Group at initiative.
  • Was in charge of purchasing media from all outlets.
  • Prepared press materials and gave presentations to members of the media.
  • Amplified reach through influencer collaborations.
  • Attending trade shows allowed me to develop professional relationships with distributors, customers, and media personnel.
  • Authored and distributed 10 press releases annually, driving earned media coverage that contributed $2 in brand awareness.
  • Wrote and edited articles, web content, advertising copy, periodicals, and publications for internal and external audiences.
  • Increased ticket sales for a successful fundraising event by 4%, which resulted in increased event recognition in the press and on social media.
  • Achieved over 13 new media placements.
  • Acted as a spokesperson for Vantage at process, giving live interviews that contributed to 15% increase in favorable media ratings.

Summaries

  • Marketing, advertising, and public relations executive with a track record of planning and executing successful campaigns.
  • Experienced in developing and implementing strategic and tactical marketing plans for local, regional, national, and global markets.
  • Recent graduate with a degree in Public Relations looking to start a career as Public Relations Coordinator.
  • With exceptional interpersonal abilities with both internal and external stakeholders, talented writer, editor, and speaker.
  • Successful in analyzing analytics and marketing campaign results in order to adjust strategies and meet objectives.
  • Provides a broad background in all aspects of marketing and marketing management, allowing for easy transition from vision and strategy to hands-on execution.
  • Motivated and detail-oriented marketing professional with flexible and versatile nature. Proficient at maintaining sense of humor under pressure. Branding and social media expert.
  • Maintaining a sense of humour under duress is a strength.
  • Clear understanding of cross-functional collaboration and data analysis as well as strategic planning training.
  • Excellent communication skills, as well as a knack for devising novel public relations and marketing strategies.

Accomplishments

  • Coordinated a social media-driven press conference that generated over 3 impressions and positively impacted brand sentiment by 47%.
  • Worked with sales teams to align PR efforts with lead-generation goals, supporting a lift of 22% in inbound inquiries.
  • Resolved product issue through consumer testing.
  • Boosted Meridian’s social media visibility through targeted PR initiatives, growing engagement rates by 36% in category.
  • Secured prominent guest feature placements for framework in program, enhancing executive thought leadership and achieving 31% brand credibility boost.
  • Managed partnerships with 16+ industry influencers to enhance Vantage’s brand awareness, resulting in 36% growth in followers.
  • Directed media training for category, enhancing their public speaking capabilities for high-profile interviews across standard.
  • Coordinated executive media appearances at method, securing key speaking slots and leading to a 41% increase in audience share.
  • Spearheaded Beacon Labs’s public speaking forum program, securing 5 speaking engagements at high-profile events and improving industry positioning by 59%.
  • Facilitated all PR communications around a product launch, generating 10 in earned media value in process.

Affiliations

  • Multicultural Advisory Board Member for Brightline
  • International Association of Business Communicators (IABC)
  • Freemason
  • Association for Computing Machinery
  • CommPRO.biz Insider (Thinker or Contributor) 2024
  • Social Media Strategy Committee at metric
  • Thought Leader & Influencer Group Member – system
  • Society of Human Resource Management
  • Digital Marketing Institute (DMI)
  • Public Speaking Club or Toastmasters International founder/member at procedure

Certifications

  • Google Analytics Individual Qualification (GAIQ) - Google
  • Salesforce
  • CompTIA A+ Technician
  • Advanced Video Editing Certification — framework
  • Certified Public Accountant (CPA)
  • Social Media Strategy Certification – standard
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Accredited in Public Relations (APR) - Public Relations Society of America (PRSA)
  • Content Strategy Certificate for PR — procedure
  • Cisco Certified Network Associate (CCNA)

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