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Skills

  • Storytelling for Digital Audiences
  • Audience Segmentation and Targeting
  • Conversion rate optimization
  • SEO Optimization for Online Content
  • Social Media Metrics Interpretation
  • Influencer Collaboration and Partnerships
  • Brand Reputation Management
  • Social Media Account Growth
  • Organic Traffic Growth
  • Hashtag Strategy for Visibility

Work Experiences

  • Collaborated with teams in Portland.
  • Adjusted strategy to reduce ad spend by $3.
  • Achieved growth in just 18 months.
  • Boosted click-through rates by 71% in 2022.
  • Achieved an average monthly growth of 66%.
  • Achieved results during metric.
  • Collaborated with influencers and content creators to increase brand visibility, contributing to a 82% rise in brand mentions.
  • Created the newspaper's design, as well as the website's and branding materials.
  • Achieved results within the first 18 weeks.
  • I'm in charge of the social media platforms.

Summaries

  • Demonstrated success in influencer partnerships.
  • Cut ad costs by $2.
  • Collaborative Social Media Manager.
  • Detail-oriented Social Media Manager experienced in handling crisis communication and sentiment management. Reduced crises-related negative sentiment by 42% through proactive and thoughtful communication on digital platforms.
  • Achieved 65% audience growth within 6 months.
  • Creative and data-driven Writer Social Media Manager.
  • Content-focused Social Media Manager with 15 years of experience.
  • Creative Writer and Storyteller.
  • Creative and performance-focused Writer.
  • Accomplished Social Media Manager specialized in crafting SEO-optimized content.

Accomplishments

  • Trained a team of 18 content creators in social media best practices, resulting in 53% faster turnaround for content delivery.
  • Created and managed a YouTube video content series that led to a 67% increase in social media-driven traffic to our website.
  • Developed a dynamic social media calendar, boosting engagement on Asana by 47% over 2018.
  • Helped the brand hit 13 million followers on TikTok within 7 months through a combination of organic and paid strategies.
  • Executed email marketing nurture campaigns in conjunction with social outreach, resulting in a 17% boost in conversions from organic channels.
  • Orchestrated influencer collaborations that garnered 6 million impressions and propelled brand awareness on QuickBooks.
  • Optimized PPC campaigns on LinkedIn, achieving a 73% lower CPL (Cost-Per-Lead) while boosting qualified leads by 56% over 6 months.
  • Produced viral video content that surpassed 8 views and led to an 73% growth in follower count in two years.
  • Achieved method benchmarks for engagement rate, leading to recognition as a top-performing account in Miscellaneous.
  • Designed strategies to engage with micro-influencers, contributing to a 46% increase in engagement on procedure.

Affiliations

  • Participant in the Professional Association for Design’s Writing for Designers workshop, helping reimagine social storytelling for creative professionals.
  • Member of the Interactive Marketing Association since 2024, attending panels on optimization of brand voice across multiple media platforms.
  • Certified by Hootsuite Academy for advanced use of category for analytics and campaign management.
  • Volunteer with the Online News Association, assisting in the development of writing programs aimed at better social media integration for journalists.
  • Member of the Global Writers Alliance since 2019, involved in the creative process for writing across multiple digital platforms.
  • Member of the Social Media Marketing Association since 2019, participating in educational forums on advancements in PPC strategies and social trends.
  • Part of the HubSpot Marketing Professional Group, with a focus on enhancing organic reach through hashtag strategies and engagement metrics.
  • Member of the Content Creators Club, contributing to discussions about user-driven content creation and enhancing authenticity in social media.
  • Certified Content Strategist from the Content Engine, with a focus on producing high-quality and impactful user-driven content.
  • Member of the Direct Marketing Association, specializing in cross-channel storytelling and campaign optimization.

Certifications

  • Hootsuite Certified Social Media Strategist
  • Social Media Marketing Mastery Certificate - Tableau Academy
  • Campaign Manager Certification - LinkedIn Platform
  • Advanced SEO Strategy Certification - Beacon Labs
  • Professional Video Editing Certification - Adobe Premiere Pro
  • Buffer Social Media Marketing Certificate
  • Twitter Flight School Badge for Twitter Advertising
  • Content Creation and Editing for Social Platforms - client relations
  • Advanced Social Media Management Strategies Certificate - standard
  • Search Engine Optimization (SEO) Fundamentals - Moz Academy

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