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Skills

  • Lead cross-functional optimization efforts
  • Heatmap and behavioral analytics
  • Project organization
  • Google Analytics (UA & GA4) expertise
  • Cross-platform analytics integration
  • Data analysis
  • Google Analytics migration management
  • Conversion Rate Optimization (CRO)
  • First Aid/CPR
  • Mobile site speed optimization

Work Experiences

  • Awarded OSHA.
  • Analyzed web traffic trends in Q4.
  • Conducted A/B and multivariate testing on emails to improve email performance; I was also in charge of email copy and design.
  • Captured and analyzed website behavioral data, resulting in 5 actionable insights that contributed to an overall 72% improvement in bounce rates.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Analyzed competitor web traffic trends.
  • Aligned website traffic insights with quarterly business goals.
  • Answered 10 calls per two years to help customers with their questions and concerns.
  • ROI-focused data-driven campaigns and website optimization
  • Ad-hoc reporting was created to track customer retention, revenue, and visits.

Summaries

  • Strengths in workflow optimization and performance reporting backed up by Miscellaneous training.
  • Achieved 84% revenue growth in digital channels.
  • Boosted overall data accuracy.
  • Aligned digital performance with key business targets.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Costs were consistently reduced while profits were increased.
  • Achieved a 35% uplift in 2019.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Web Analyst is a multi-talented Web Analyst who is consistently rewarded for planning and operational improvements.
  • Certified in advanced Google Analytics.

Accomplishments

  • Enhanced system Google Analytics setup with eCommerce tracking, offering richer data insights for product performance analysis.
  • Mentored junior analysts and trained new hires on Google Data Studio and analytics best practices, leading to 5 promotions within one year.
  • Performed detailed performance analysis on paid media campaigns, delivering actionable insights which resulted in a 68% improvement in ROAS.
  • Designed and implemented an SEO improvement plan, increasing organic search traffic to high-value landing pages by 21% within three years.
  • Analyzed and optimized web traffic forecasts for 4 quarters, driving the implementation of 12 new marketing strategies at Lakeside Partners.
  • Conducted Page Speed Optimization tests, reducing load times and resulting in a 52% increase in pages per session.
  • Provided weekly insights to the product team, leading to enhanced user feature prioritization and a 63% faster build-test-learn cycle in metric.
  • Established thorough SEO and web traffic benchmarks, helping Ironclad Systems target performance goals for 2021.
  • Created executive-level reporting on website KPIs, improving transparency in business decision-making across 16 functional teams.
  • Led SEO collaboration with content creators, increasing organic site traffic by 65% over program.

Affiliations

  • Rotary International
  • Society of Human Resource Management
  • Certified Tag Management Professional 2019, Google Tag Manager
  • Association of Information Technology Professionals
  • Freemason
  • Society of Women Engineers
  • Association for Supply Chain Management (APICS)
  • Chartered Institute of Marketing (CIM)
  • Project Management Institute
  • Affiliate member, Predictive Analytics World

Certifications

  • HubSpot Marketing Software Certification – Lead Generation Focus
  • Salesforce
  • Google Ads Display Certification – Performance Marketing Emphasis
  • Advanced Web Metrics with Google Analytics Certification – SAP
  • Paid Media Performance Analysis Certification – Jira
  • Apple Certified Associate (ACA)
  • Google Tag Manager Proficiency Badge – 2023
  • Certified Attribution Professional (CAP) – Global Marketing Analytics
  • Cisco Certified Network Associate (CCNA)
  • Excel for Data Analysis Professional Certificate – ServiceNow

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