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Skills

Business Strategy
Business analysis
Consulting
Customer relationship management (CRM) tools deployment
Customer segmentation analysis
Employment law
Customer acquisition cost (CAC) optimization
Consumer behavior analysis
Paid advertising management (PPC, Google Ads, Facebook Ads)
Staff management

Work Experiences

Kept track of sales forecasts and financial projections in order to help the company meet its revenue targets.
Conducted research and took appropriate action in order to achieve a quick resolution.
Prioritized and allocated valuable resources to meet business objectives.
By analyzing consumer data, I was able to determine the best variation of and resource allocation to media outlets in order to meet the company's advertising goals.
Wrote copy for marketing, advertising, and websites that was both engaging and effective.
Was in charge of human resources functions such as hiring, staffing, training, payroll, and labor law compliance.
Created and implemented strategies for delivering high-quality, innovative, and integrated business services.
Used performance data to evaluate and improve operations, as well as forecast needs and target current business conditions.
Achieved a 2% employee retention rate.
Established performance metrics for employees in order to motivate them to work toward a common goal.

Summaries

Working with sales teams to run successful program marketing campaigns is a proven track record.
Motivated Managing Director, Marketing with experience mentoring junior team members, coordinating programs and leading independent projects.
Managing Director, Marketing with extensive experience in strategic planning and ServiceNow marketing.
Excellent at fostering positive relationships and assembling capable teams.
To maintain the company's vision, collaborates with management teams and stakeholders.
Bringing a thorough knowledge of program products, market conditions, and customer preferences to the table.
Professional with exceptional sales, process improvement, and workflow optimization abilities.
Excellent attention to detail as well as a creative mindset.
Highly communicative, with workflow optimization and budget management experience.
Results-driven, decisive leader who knows how to build profitable relationships with key partners, vendors, and clients.

Accomplishments

Streamlined marketing operations using Microsoft Excel, which resulted in a 24% increase in campaign efficiency and a 6 months reduction in project delivery times.
Orchestrated marketing automation deployments that enhanced lead nurturing, increasing customer retention rates by 56% over 6 months.
Revitalized underperforming product lines through targeted digital marketing campaigns, achieving a 64% sales uplift within 6 months.
Collaborated across 10 departments to roll out a pricing strategy that increased profit margins by 85% within three years.
Established and managed cross-functional teams, successfully launching Salesforce in 13 markets, achieving 78% revenue growth in 18 months.
Resolved product issue through consumer testing.
Negotiated and finalized media buying agreements, leading to a reduced cost-per-click rate by 74% while increasing ad exposure by 44%.
Successfully managed full-funnel digital marketing strategies, resulting in a 79% increase in organic search visibility over 18 months.
Documented and resolved system which led to process.
Negotiated key partnerships with top-tier influencers, resulting in a 49% rise in social media engagement and 14 new customer acquisitions.

Affiliations

Society of Human Resource Management
Certified Digital Marketing Professional – Issued by Harbor & Co. in 2018
American Society of Safety Professionals
Google Digital Academy – Certification in advanced Google Ads marketing
Brand Innovators – Member of 2019 cohort for top 100 CMOs
Society of Women Engineers
Association of Information Technology Professionals
American Marketing Association (AMA), Member since 2021
Business Marketing Association (BMA) – Board member, contributing to national B2B marketing strategies
National Retail Federation (NRF) – Frequent speaker on omnichannel marketing trends

Certifications

Certified Digital Marketing Professional (CDMP) - Vantage
Certified Omnichannel Marketing Professional - Vantage
Google Ads Certification, Google
Certified Customer Success Manager (CCSM) - SuccessCOACHING
Executive Program in Strategy and Innovation, MIT Sloan School of Management
Certified Public Accountant
Apple Certified Associate (ACA)
LinkedIn Marketing Solutions Fundamentals
Google Certified Professional Cloud Architect
First Aid/CPR Certified

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