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Skills

  • Audience Segmentation and Targeting
  • Display advertising optimization
  • First Aid/CPR
  • Low-converting keyword optimization
  • Relationship development
  • Customer service
  • Google Tag Manager integration
  • MS Office
  • Workday expertise
  • Campaign optimization for ROI

Work Experiences

  • Oversaw the delivery of category project by method team, which resulted in initiative.
  • Collaborated with a design team to create data-backed display ad creatives, improving click-through rates by 35% over one year.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Achieved Innovation Award for innovative SEM strategy for Vantage, resulting in $13 revenue gain within 13 months.
  • Solved framework issues, improved operations, and provided excellent customer service.
  • Looked for industry trends on social media and through online sources.
  • Consistently improved Quality Score by 75%.
  • Achieved a 65% increase in client renewals.
  • Consistently improved Quality Score by 79% across campaigns, reducing cost-per-click and elevating ad performance metrics for clients.
  • Achieved an average 43% YOY revenue growth.

Summaries

  • Achieved a 31% increase in site conversions.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Within Miscellaneous, senior SEM Specialist and outstanding performer in risk assessment and performance reporting.
  • For new and existing customers, leads routine operations and special projects.
  • Strengths in performance reporting and team leadership backed up by Miscellaneous training.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved a 40% decrease in wasted spend.
  • Achieved a 20% increase in qualified traffic.
  • A/B testing expert who fine-tuned landing page optimization to deliver a 56% uplift in conversion rates, yielding outstanding results in Cedar Works campaigns.
  • Analytically-minded marketer skilled in improving Quality Score by 33% across multiple campaigns, cutting down on unnecessary expenses and improving overall ad performance.

Accomplishments

  • Instituted a mobile-first SEM strategy that drove a 83% increase in mobile conversion rates and improved total return on ad spend.
  • Resolved product issue through consumer testing.
  • Monitored negative keyword performance on SEM campaigns, which reduced irrelevant traffic by 45% and improved quality scores across all 9 campaigns.
  • Utilized advanced bidding approaches like ROAS-driven automation, maintaining client’s target profitability and improving ROI by 44%.
  • Implemented call tracking in SEM campaigns, analyzing user interactions in real-time, which contributed to a 64% increase in qualified leads.
  • Created a multi-funnel SEM strategy for Power BI, doubling the customer retention rate and cutting customer acquisition costs by 42%.
  • Optimized campaign structures for Northwind which resulted in a 58% drop in CPL while maintaining lead quality.
  • Implemented comprehensive lead-generation SEM strategies for ServiceNow, resulting in a 13% boost in both quantity and quality of leads.
  • Reduced client ad spend inefficiencies by 10% through customized bidding adjustments and audience refinement, improving total campaign return by 20%.
  • Introduced real-time performance tracking for SEM campaigns, improving decision-making speed and cutting time-to-optimization by 40%.

Affiliations

  • Member, Bing Ads Accredited Professional Program
  • National Association of Social Workers
  • Facebook Blueprint Certified Professional - Scrum Master
  • Local Search Association (LSA)
  • Toastmasters
  • Freemason
  • Participant, PPC Hero Conference
  • Lions Club
  • International Association of Business Communicators (IABC)
  • Search Engine Land Contributor Community

Certifications

  • Google Data Studio Certified Expert
  • Google Tag Manager Fundamentals Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Twitter Flight School Certification
  • First Aid/CPR Certified
  • Jellyfish Search Advertising Certification
  • SEMrush Digital Advertising Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Apple Certified Associate (ACA)
  • Google Ads Video Certification

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