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Skills

  • Graphic design
  • Display ad optimization
  • Dynamic ad formats implementation
  • CRM data integration with marketing
  • Customer re-engagement strategies
  • Communications management
  • Google Ads Display Network optimization
  • Customer purchase intent analysis
  • Conversion Rate Optimization (CRO)
  • Cost-per-acquisition (CPA) management

Work Experiences

  • Collaborated with the outreach and paid media teams to integrate remarketing into the overall ad strategy, bringing cohesive messaging to improve ROAS by 11%
  • Collaborated with cross-functional teams to enhance product visibility through personalized remarketing ads, increasing click-through-rates by 15% in 2016.
  • Collaborated with customer success.
  • Achieved a 59% lift in site revisit rates.
  • Accounted for purchase intent.
  • Adapted marketing plans for specific audiences based on framework and metric research.
  • Achieved department performance growth of 37% %.
  • Achieved a 81% reduction in cart abandonment rates.
  • Worked closely with the product development team to modernize and update promotions.
  • Contributed to a 78% increase in new customer acquisition.

Summaries

  • Individual with a track record of creative and effective marketing.
  • Bringing a thorough knowledge of standard products, market conditions, and customer preferences to the table.
  • Remarketing Specialist is a multi-talented Remarketing Specialist who is consistently rewarded for planning and operational improvements.
  • Achieved conversion rate increases of 59%.
  • Accomplished Remarketing Specialist adept at behavioral analysis and the use of dynamic ad formats. Delivered a 56% boost in customer return rates by customizing ad content across multiple platforms.
  • Adept in managing multi-channel remarketing strategies.
  • A highly skilled Remarketing Specialist with expertise in managing cross-departmental relationships and securing efficiency gains. Lowered CPM costs by 41% while driving strong performance on third-party remarketing platforms.
  • Blended cross-functional collaboration with remarketing techniques.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Accomplished Remarketing Specialist.

Accomplishments

  • Piloted a customer success loop program to feed customer insights into remarketing campaigns, seeing a 80% increase in ad engagement.
  • Developed retargeting creatives that responded to user engagement signals, improving exposure and lifting conversion rates by 77%.
  • Configured and launched dynamic remarketing ad sets that improved CTR rates by 49% in 5 targeted markets.
  • Identified and resolved data misfires in retargeting campaigns, introducing quality controls that reduced targeting errors by 73%.
  • Established automated workflows for dynamic remarketing feeds on Salesforce, yielding a 55% conversion uplift in key demographics.
  • Audited underperforming retargeting campaigns and implemented dynamic creative options, which increased conversion rates by 73% for Workday.
  • Collaborated with 5 internal teams to refine remarketing audience segments, resulting in a 72% uplift in audience engagement and relevant clicks.
  • Led campaign performance reviews with diverse stakeholders, enabling 14% improvement in cross-functional collaboration for retargeting efforts.
  • Documented and resolved framework which led to standard.
  • Utilized customer journey insights to enable more personalized remarketing efforts, resulting in a 10% ROI for the Salesforce campaign in 2020.

Affiliations

  • Remarketing Solutions Professional Association
  • National Association of Social Workers
  • Global Digital Marketing & Customer Experience Professionals
  • Global Email Remarketers Network (GERN)
  • Certified Remarketing Specialists Network
  • LinkedIn Certified Marketing Experts
  • HubSpot Certified Professionals Association
  • TechTarget Remarketing Pros Community
  • Facebook Advertising Experts Group
  • Interactive Advertising Bureau (IAB)

Certifications

  • Microsoft Advertising Certified Professional Exam
  • Google Tag Manager Certification
  • Certification in Programmatic Video Advertising from Summit Group
  • Meta Certified Media Buying Professional
  • Certified Public Accountant (CPA)
  • First Aid/CPR Certified
  • Certified Remarketing Specialist from Ironclad Systems
  • ServSafe
  • Project Management Professional (PMP)
  • Apple Certified Associate (ACA)

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