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Skills

  • Communications
  • CRM system integrations
  • Sales tracking
  • Supervision
  • Bounce Rate Reduction Techniques
  • Business operations
  • Campaign development
  • Process improvement
  • Quality standards
  • MS Office

Work Experiences

  • Achieved a conversion rate improvement of 61%.
  • Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements.
  • Was in charge of creating eye-catching, engaging, and viral digital ads to promote SAP.
  • Achieved recognition for Best Use of Digital Marketing in 2015.
  • Achieved results within several months.
  • Achieved a 76% boost to lead conversion.
  • Achieved results in the past year.
  • Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.
  • Accomplished in several months.
  • Collaborated closely with clients and Regional Digital Director to create successful promotions that met customer needs and exceeded sales targets.

Summaries

  • To boost long-term growth, be proficient in product monetization and mobilization strategies.
  • With a commitment to excellent client service, an expert in SAP use and Salesforce sales.
  • With a background in sales, marketing, and advertising, Regional Digital Director is a highly ambitious individual.
  • Modern Regional Digital Director with extensive experience in framework campaigns and the use of Tableau.
  • Exceptional at managing 17 accounts while supervising a team and maintaining productivity in high-volume environments.
  • Motivated to create innovative and eye-catching promotions that raise awareness and promote growth in data analysis.
  • Proven track record of maintaining existing client relationships while growing revenue from new ones.
  • Bring extensive knowledge of customer purchasing habits, advertising policies, and creative design gained over 15 years in the field.
  • Early adopter of industry trends and strategies, which results in consistently fresh and innovative ideas.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Partnered with product innovation to develop tailored digital content for HubSpot, generating 36% higher engagement rates in key regional markets.
  • Directly responsible for an ROI increase of 71% as part of a cross-channel digital advertising overhaul, reducing CPC by $4.
  • Collaborated with cross-functional teams to deploy a fully responsive eCommerce platform, garnering $18 increase in mobile sales within 18 months.
  • Supervised digital marketing initiatives for the Midwest, leading to a President's Club in 2024 for superior digital strategy execution in the industry.
  • Achieved OSHA for Advanced Digital Marketing Analytics, leveraging new methodologies to improve campaign effectiveness across 10 digital channels.
  • Documented and resolved standard which led to initiative.
  • Managed a $9 regional ad spend and successfully decreased cost-per-acquisition (CPA) by 48% through data-driven optimizations and A/B testing.
  • Executed a data-backed SEO revamp that pushed regional website visibility up by 24%, resulting in 5 new organic traffic visitors within three years.
  • Streamlined paid media campaigns across multiple ad platforms, driving down CPA by 60% and yielding 14 in revenue growth over the past year.
  • Guided the integration of AI chatbots across all the Southwest customer sites, which improved lead qualification by 78% and increased product demos by 12.

Affiliations

  • Association for Computing Machinery
  • Jaycees
  • International Search & Social Marketing Association (ISSMA) - Board Member
  • Customer Relationship Management (CRM) Professionals Network - Benchmarking Committee Member
  • Digital Project Management Institute (DPMI) - Regional Mentor
  • Ecommerce Marketing Experts Network - Atlanta-Based Participant
  • Project Management Institute
  • Association of Information Technology Professionals
  • Association for Supply Chain Management (APICS)
  • Content Marketing Institute (CMI) - Committee on Strategic Content Development

Certifications

  • CompTIA Security+
  • Digital Marketing Strategies: Data, Automation, AI & Analytics - Kellogg School of Management
  • Programmatic Advertising Certification - London Business School
  • Apple Certified Associate (ACA)
  • Advanced SEO Certification - Moz Academy
  • CompTIA Network+
  • Marketing ROI & Performance Measurement - Coursera
  • Social Media Marketing Certification – Hootsuite Academy
  • SEMrush SEO Toolkit Exam Certification
  • SHRM Senior Certified Professional (SHRM-SCP)

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