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Skills

  • Business operations
  • Placement in industry publications
  • Metric equipment
  • Process improvement
  • Media relations and networking
  • Influencer partnership development
  • MS Office
  • Campaign performance tracking
  • Event planning
  • Crisis outcome measurement

Work Experiences

  • Collaborated with legal teams to ensure timely and effective communication on regulatory issues, fostering trust with both press and stakeholders.
  • Adapted events during the COVID-19 pandemic.
  • Built strong relationships with media outlets in Seattle, resulting in improved local coverage and recognition during company milestones.
  • Covered product unveilings.
  • Achieved customer retention above 78% %.
  • Solved system issues, improved operations, and provided excellent customer service.
  • Collaborated with C-level executives.
  • Achieved 3 in earned media value over two years.
  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Crafted a crisis management protocol.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Accomplished Public Relations professional with 13 years of experience.
  • Achieved favorable brand positioning.
  • Achieved a 58% growth in targeted demographic engagement.
  • Energetic method professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Authors speeches, press releases, and marketing materials with ease.
  • Achieved a 39% increase in positive brand mentions.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Developed concise press materials and FAQs for media inquiries that resulted in fewer follow-up questions from journalists and more accurate coverage.
  • Collaborated with team of 16 in the development of system.
  • Successfully improved company's media presence, enhancing online customer interactions by 36% through audience engagement optimization strategies.
  • Resolved product issue through consumer testing.
  • Coordinated and hosted media events that attracted 5 journalists, generating $18 in earned media coverage for Jira.
  • Monitored and optimized press coverage improvements for key product launches, contributing to a 43% increase in media mentions year-over-year.
  • Secured media partnerships with standard, amplifying rebranding efforts and increasing audience reach by 34% across multiple channels.
  • Drove the launch of a product/service PR campaign that resulted in $13 worth of media exposure within three years, contributing directly to company revenue.
  • Authored opinion pieces, byline articles, and blogs for senior executives, resulting in placement in process and enhancing thought leadership.
  • Enhanced brand sentiment across framework, reducing negative press mentions by 43% and increasing positive media sentiment tracking.

Affiliations

  • Institute for Public Relations (IPR) - Crisis Communications Research Group
  • National Investor Relations Institute (NIRI) - Member
  • Public Relations Consultant Association (PRCA)
  • Public Relations Society of America (PRSA) – Active Member
  • American Marketing Association (AMA) - PR Strategy Committee
  • Society of Women Engineers
  • Project Management Institute
  • International Association of Business Communicators (IABC)
  • National Press Club - Affiliate Member
  • National Hispanic Public Relations Association (NHPRSA)

Certifications

  • Certified Persuasion & Influencing Skills by LinkedIn Learning
  • Certified Digital Public Relations Professional by Meridian
  • SHRM Certified Professional (SHRM-CP)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Publicity Stunt Planning Professional by Northwind
  • Project Management Professional (PMP)
  • Media Relations Certification Program by Ironclad Systems
  • Crisis and Reputation Management Certification by Chartered Institute of Public Relations (CIPR)
  • Social Marketing Certification by Hootsuite Academy
  • Public Affairs and Communications Certificate by process

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