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Skills

  • Collaborating with Cross-Functional Teams
  • Analyzing conversion rates
  • Business Strategy
  • First Aid/CPR
  • Budgeting and Allocation 
  • Content marketing (blogs, newsletters, etc.)
  • Customer recognition surveys and analysis
  • MS Office
  • Problem resolution
  • Event planning and coordination

Work Experiences

  • Implemented optimal sales strategies for the Phoenix market in order to meet commercial objectives.
  • Orchestrated framework and standard advertising campaigns to drive marketing efforts.
  • Achieved $4 in new business.
  • Provided monthly projections, product launches, and other marketing plans to senior executives.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Signed contracts with over 10 Fortune 50 companies to boost revenue by 5%.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Managed a $16 marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for Miscellaneous business segments.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Saved 4 quarterly man-hours and reduced printing costs by 7% by streamlining and simplifying the pricing process.

Summaries

  • Marketing manager focused on results with 10 years of progressive experience in new media.
  • Event planner, relationship manager, and campaign planner with a track record of success.
  • Achieved 5 product sales growth.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Excited to bring my team leadership experience to my new position.
  • Expert in public relations.
  • The use of marketing metrics and collaboration skills enabled the best results to be achieved.
  • Marketing Manager with over 3 years of B2B marketing experience delivering profitable solutions to drive sales, attract and retain customers, and establish a strong corporate brand.
  • Marketing Manager with a proven track record of success in brand management, public relations, and online promotions.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Introduced seasonal bundling offers, increasing holiday sales by 58% and improving brand visibility in method stores.
  • Drove the company's entry into Raleigh and secured 14 new retail partnerships within the first 4 months.
  • Resolved product issue through consumer testing.
  • Collaborated with the sales team and account managers to improve retail relationships, driving a 2 increase in product placement in key accounts.
  • Managed production of program from concept creation to launch.
  • Implemented an SEO and SEM strategy that increased website traffic by 63% and improved online confectionary sales conversions by 18%
  • Coordinated regional and national events, promoting confectionary products and generating 16 in direct sales.
  • Implemented targeted remarketing strategies resulting in a 84% conversion rate improvement and overall sales lift of 4.
  • Documented and resolved method which led to system.

Affiliations

  • Association of International Product Marketing & Management (AIPMM) - Developing new management strategies for categories like confectionery
  • Interactive Advertising Bureau (IAB) - Active membership focused on digital media buying and PPC implementation
  • The Confectionery Foundation (TCF) - Gained insights on marketing challenges specific to confectionery
  • Digital Marketing Institute (DMI) - Certified in advanced digital strategy and content marketing approaches
  • Retail & Consumer Goods Analytics Council (RCGAC) - Joined webinars on retail analytics and consumer insights
  • American Society of Safety Professionals
  • Food Marketing Institute (FMI) - Member; participated in research studies related to consumer promotion in the snack industry
  • LinkedIn Learning - Completed courses in trends in social media marketing campaigns
  • Product Development and Management Association (PDMA) - Engaged in confectionery product innovation workshops
  • Rotary International

Certifications

  • Project Management Professional (PMP)
  • American Marketing Association Professional Certified Marketer (PCM®)–Marketing Management
  • Certified Negotiation Expert (CNE) by RENI
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA Network+
  • Certified Agile Professional in Marketing by ICAgile
  • CompTIA Security+
  • Certified Social Media Strategist (CSMS)
  • Facebook Certified Media Planning Professional
  • Apple Certified Associate (ACA)

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