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Skills

  • Lead Nurturing Campaigns
  • HTML/CSS for Email and Web Customization
  • Strategic planning
  • Communications management
  • Stakeholder relationship management
  • Data entry
  • Communication and collaboration skills
  • Google Ads Campaign Management
  • Conversion Rate Optimization (CRO)
  • Behavior Analysis for eCommerce Platforms

Work Experiences

  • Accomplished this in less than 2020.
  • Automated email nurture sequences.
  • Worked closely with the product development team to modernize and update promotions.
  • Achieved a 23% improvement in qualified leads.
  • Achieved results within 13 months.
  • Achieved a 55% rise in sales conversions.
  • Analyzed user behavior on the eCommerce site.
  • Achieved 42% engagement increase on Tableau.
  • Taught company protocols, best practices, and category procedures to entry-level and standard data analysts.
  • Adapted marketing plans for specific audiences based on category and metric research.

Summaries

  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved results within 8 months through targeted strategies.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Strengths in stakeholder engagement and team leadership backed up by Miscellaneous training.
  • Continually optimized campaigns.
  • Achieved 74% higher retention rates across multiple channels.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Accomplished Digital Specialist with core strengths in conversion optimization, increasing landing page success by 34% via effective A/B testing and UX improvements.
  • Digital Specialist with extensive experience in project management and Microsoft Excel marketing.

Accomplishments

  • Collaborated with team of 4 in the development of procedure.
  • Reduced the customer acquisition cost (CAC) by 28% through a combination of programmatic advertising and retargeting techniques.
  • Implemented a PPC advertising strategy that resulted in a 80% reduction in cost per acquisition and a 79% increase in leads generated.
  • Redesigned landing pages with A/B testing, resulting in a 69% increase in conversion rates for ServiceNow.
  • Developed customer segments using SAP and launched targeted email campaigns, resulting in a 39% increase in conversion rates.
  • Managed the SEO overhaul for a Columbus-based company, achieving a top-five ranking for system in less than 2019 and driving 35% organic traffic growth.
  • Coordinated the digital marketing efforts for Meridian, achieving a 42% increase in brand awareness over a several months span.
  • Developed an email marketing strategy for Lakeside Partners that improved open rates by 18% and drove 42% higher click-through rates.
  • Orchestrated 14 successful product launch campaigns, contributing to a 55% increase in total revenue over several months.
  • Designed and implemented a CRM workflow tailored to Miscellaneous, reducing manual tracking time by 51% while improving lead follow-up speed.

Affiliations

  • Content Marketing Institute (CMI) - Certified Content Marketing Specialist
  • Association of Internet Researchers (AoIR), Focusing on Digital Strategy
  • Society of Digital Information and Wireless Communications (SDIWC)
  • Women in Digital or Digital Women’s Network (For Networking)
  • HubSpot Academy - Member, Completed Content Marketing & SEO Course
  • Google Partners Program - Completed Advanced Google Analytics Certification
  • Society of Women Engineers
  • Association for Supply Chain Management (APICS)
  • Academy of Interactive & Visual Arts - Creative Team Participation
  • International Council of Nurses

Certifications

  • Project Management Professional (PMP)
  • Certified E-Commerce Marketing Specialist - Beacon Labs
  • Google Data Studio Certification - initiative
  • Advanced Google Analytics Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Cisco Certified Network Associate (CCNA)
  • Google Marketing Platform Certified Expert - Brightline
  • Professional Certified Marketer (PCM): Digital Marketing system
  • Certified Digital Marketing Professional (CDMP) - Vantage
  • Salesforce

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