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Skills

  • Video promotions
  • Quality standards
  • Communications
  • Developing promotional concepts
  • Increasing public awareness
  • Brand positioning
  • Contract Management
  • Communication with external vendors
  • MS Office
  • Vendor Negotiations

Work Experiences

  • Created metric promotions that resulted in initiative.
  • Achieved a 30% increase in brand awareness.
  • Examined existing advertisements and marketing materials to ensure consistency across multiple platforms, yielding method.
  • Kept track of product development and audience feedback in order to adjust marketing and promotion campaigns as needed.
  • Achieved results in several months.
  • Evaluated marketing copy, art comps, and final designs, comparing them to established standards.
  • Achieved a 25% improvement in customer conversions.
  • Achieved a 80% rise in revenue.
  • Awarded Top Performer for innovation.
  • Worked with media representatives to ensure that special events were covered effectively.

Summaries

  • Committed to providing specialized, world-class customer service.
  • Forward-thinking and resourceful, with a strong work ethic and excellent problem-solving, leadership, and project management skills.
  • Expert in the use of Jira as well as procedure media.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.
  • Account Manager with 7 years of experience who works tirelessly.
  • Performance reporting, workflow optimization, and vendor management led campaigns that resulted in positive feedback and exponentially increased interaction from target audience members.
  • Understanding how to boost revenue, productivity, and customer satisfaction in a process company.
  • Promotions Team Member is a multi-talented Promotions Team Member who is consistently rewarded for planning and operational improvements.
  • Bring extensive knowledge of customer purchasing habits, advertising policies, and creative design gained over 3 years in the field.
  • To boost long-term growth, be proficient in product monetization and mobilization strategies.

Accomplishments

  • Collaborated with team of 18 in the development of framework.
  • Monitored and analyzed competitor activities in the promotional space, contributing to tactics that increased brand visibility by 71% in Columbus.
  • Partnered with influencers and local businesses for co-branded events, increasing brand reach by 77% in 18 months.
  • Led on-site operational event management for events drawing over 5 attendees, ensuring efficiency in setup and teardown.
  • Assisted in organizing product launch events, drawing over 9 attendees and generating 63% higher-than-expected post-event sales.
  • Trained new promotional staff on best practices to maintain high levels of professionalism and customer engagement at all events.
  • Worked with content teams to create promotional campaigns that exceeded expected ROI by 54% within the past year.
  • Facilitated communication between sponsors, event coordinators, and customers, ensuring all parties were aligned for efficient campaign execution.
  • Responsible for ensuring post-event evaluations were done promptly, leading to a noticeable difference in future event performance by 67% within the past year.
  • Crafted highly tailored promotional messaging that aligned with target demographics, improving response rates by 35%.

Affiliations

  • Professional Convention Management Association (PCMA)
  • Entertainment Marketing Association (EMA)
  • National Conference on Student Activities
  • Association for Supply Chain Management (APICS)
  • International Advertising Association (IAA)
  • National Association of Social Workers
  • Business Marketing Association (BMA)
  • Jaycees
  • Association of Information Technology Professionals
  • Experiential Marketing Forum

Certifications

  • Facebook/Instagram Ads Certification - ServiceNow
  • Certified Sales Enablement Specialist (CSES)
  • Data-Driven Marketing Proficiency - Ironclad Systems
  • Certified Business Analysis Professional (CBAP)
  • HubSpot Certification in Content Marketing
  • Certified Social Media Strategist (CSMS)
  • ServSafe
  • Certified Promotions Professional (CPP) - Beacon Labs
  • Certified Trade Show Marketer (CTSM)
  • Certified Business Analytics Professional (CBAP)

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