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Skills

  • Leadership
  • Television and print journalism
  • Team contribution
  • Sound editing
  • Fast learner
  • Team Player
  • Consistent brand messaging
  • Skilled interpreter and translator
  • Business Strategy
  • Photo editing and retouching

Work Experiences

  • Played an important role in creative planning and review sessions working with a talented team to improve the quality of content and designs.
  • Used clear, concise, and compelling writing to simplify topics like healthcare, energy, government, and technology.
  • Set up equipment for broadcasts and promotions at station remotes.
  • Recommendation
  • Met tight deadlines while producing high-quality written content that was insightful, informative, and entertaining.
  • Saved $18 by putting in place cost-cutting measures that addressed long-standing issues.
  • Morning viewers were effectively informed about traffic and transit conditions, issues, and incidents.
  • Category was one of the weekly station contests I hosted.
  • Wrote and revised 12 intros per one year for show hosts.
  • Kept track of everything.

Summaries

  • Effective cross-communicator who can improve website content while also suggesting ways to boost sales, traffic, and ROI.
  • Versatile
  • Mandarin is a second language for me.
  • Deadline-driven
  • Strong analytical and leadership abilities.
  • Working across the organization to provide insightful technical expertise is one of my specialties.
  • Dedicated to learning, growing, and succeeding in Media and Journalism.
  • Seasoned
  • Editor with experience producing high-quality television shows, promos, and commercials.
  • Focused on customer service

Accomplishments

  • Implemented keyword research and optimization strategies, boosting organic search rankings for method by 16 positions in standard.
  • Worked with cross-functional teams (marketing, sales) on a content-driven campaign, increasing lead generation by 45%.
  • Led SEO content audits, identifying and updating underperforming content for a 34% increase in organic traffic.
  • Developed social media content strategies tailored to platforms like HubSpot, which resulted in 17% more followers within two years.
  • Increased sales 7% over 18 months.
  • Boosted existing business by 7% by writing SEO-optimized content targeting key audiences.
  • Documented and resolved category which led to metric.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Delivered 12 customer success stories annually, enabling the sales teams with compelling materials that boosted win rates by 69%.
  • Created 3 blog posts per month, utilizing SEO best practices to increase organic search traffic by 36% within several months.

Affiliations

  • Member, Professional Writers Alliance (PWA) – Engaged in networking with other professional content writers (2018-Present)
  • Active Participant, The Content Strategy Network (CSN) – Leveraged community insights to refine brand voice strategies (2019-Present)
  • Contributing Writer, International Association for Business Communicators (IABC) – Sharing content experience through blog posts (2018-Present)
  • Certified Affiliate, Google Analytics Academy – Completed ‘Advanced Metrics Review’ to analyze user engagement data on digital content (2022)
  • Project Management Institute
  • Volunteer Content Writer, Open-Education Initiatives (2022-Present)
  • Lions Club
  • Toastmasters
  • Subscriber, SEO Professionals Association (SEOPA) – Regular updates on keyword research methodologies and SEO excellence (2022-Present)
  • Course Instructor, Skillshare – Taught content creation and copywriting to a global audience (2020-Present)

Certifications

  • E-Mail Marketing Certification (HubSpot Academy)
  • SHRM Certified Professional (SHRM-CP)
  • UX Writing Fundamentals by UX Writers Collective
  • Certified Direct Response Copywriting Specialist (American Writers & Artists Inc.)
  • CompTIA Security+
  • Content Strategy for Professionals Specialization - Northwestern University (Coursera)
  • Google Ads Search Certification
  • Certified Business Analysis Professional (CBAP)
  • Certified Public Accountant
  • SEO Content Writer Certification (Yoast)

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