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Skills

  • Team building
  • Project organization
  • Ad development
  • Conversion Rate Optimization (CRO)
  • MS Office
  • Redirect monitoring
  • Relationship development
  • Problem resolution
  • Process improvement
  • Email marketing automation

Work Experiences

  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Collaborated cross-functionally with product and design teams.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Achieved cost-efficiency gains.
  • Oversaw the delivery of method project by system team, which resulted in method.
  • Achieved 9% more earned media impressions.
  • Achieved 30% in lead quality improvement.
  • Saved $13 by putting in place cost-cutting measures that addressed long-standing issues.
  • Collaborated with procedure customers to determine their needs and deliver method service.

Summaries

  • Adept at using market analysis insights.
  • Adept at handling complex marketing automation workflows, driving 53% increase in customer engagement through targeted email sequences and behavior-triggered campaigns.
  • Award-winning Online Marketing Specialist.
  • Adept at handling complex marketing automation workflows.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Collaborated with design and content teams.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Achieved a 71% increase in organic traffic.
  • Collaborated with design and product teams.
  • Achieved revenue growth of $6.

Accomplishments

  • Trained internal teams on best practices for paid social media advertising, leading to a 34% improvement in campaign performance metrics in several months.
  • Optimized email marketing campaigns using standard, leading to a 39% increase in click-through rates and a reduction in unsubscribe rates by 16%.
  • Analyzed web analytics via Google Analytics, leading to an 11% increase in monthly visitor engagement over 6 months.
  • Proposed and managed keyword optimization projects that improved product pages' organic visibility, increasing e-commerce sales by $6.
  • Leveraged social proof and reviews in paid ads, achieving a 66% higher conversion rate and minimizing cost per acquisition by 11.
  • Monitored competitor activity and market trends to adjust SEO strategies, resulting in a 17% boost in keyword ranking within two years.
  • Managed the deployment of A/B tests on landing pages that led to an uplift in conversion rates by 33% on Tableau.
  • Crafted data-driven content that contributed to an 8% increase in social media shares and backlinks from reputable websites.
  • Masterminded the launch of seasonal marketing campaigns, resulting in a record-breaking 9 in holiday sales and year-over-year growth of 38%.
  • Developed and executed multi-channel digital marketing strategies, resulting in a 68% increase in ROI on paid social ads.

Affiliations

  • Interactive Advertising Bureau (IAB) Affiliate
  • Public Relations Society of America (PRSA) - Member
  • Rotary International
  • Facebook Blueprint Certified Professional since 2017
  • Certified in Paid Ad Management by ServiceNow - Completed 2019
  • Social Media Examiner Society Member 2020-2019
  • Inbound Marketing Certified 2015 - By HubSpot
  • Search Engine Marketing Professional Organization (SEMPO)
  • Online Marketing Certified Professional (OMCP) 2024-2021
  • Academy of Digital Marketing Online Certificates

Certifications

  • Google Tag Manager Fundamentals Certification - 2019
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Public Accountant (CPA)
  • Search Engine Optimization (SEO) Certified Professional by Harbor & Co. - 2016
  • Google Certified Professional Cloud Architect
  • Conversion Rate Optimization (CRO) Certification by Summit Group - 2018
  • Content Strategy for Professionals Certification by Northwestern University - 2018
  • ClickFunnels Certified Marketing Expert - 2023
  • Salesforce
  • SHRM Senior Certified Professional (SHRM-SCP)

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