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Skills

  • Cross-platform publishing tools (Workday)
  • Content repurposing
  • Accessibility standards knowledge (WCAG)
  • A/B testing and analytics
  • MS Office
  • Content calendar management
  • Conversion Rate Improvement
  • Project management
  • Video content production
  • Team management

Work Experiences

  • Created a global content scheduling system.
  • Consistently delivered ahead of schedule.
  • Achieved results within the first 11 months post-launch.
  • Created and managed localized content for the Midwest-specific audiences, resulting in a 72% increase in global traffic to targeted pages.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Collaborated with process customers to determine their needs and deliver initiative service.
  • Answered 12 calls per 6 months to help customers with their questions and concerns.
  • Aligned content with ongoing campaigns.
  • Had an excellent attendance record and was always on time for work.

Summaries

  • Expert at maintaining and cultivating key client relationships and business partnerships.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Professional with strong leadership and goal-alignment skills across teams and external organizations.
  • Online Content Producer is a multi-talented Online Content Producer who is consistently rewarded for planning and operational improvements.
  • Adept at balancing content strategy with performance tracking.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Adept at using data analytics for content adjustments.
  • Created high-performing content.
  • Innovative copywriter with a background in workflow optimization, bringing 4 years of proven marketing and advertising strategies to the table.
  • Aligned messaging with marketing.

Accomplishments

  • Integrated social media insights into the content strategy, increasing social shares across platforms by 33% and driving more inbound traffic.
  • Built out email drip campaigns following customer journey mapping, leading to a 57% uptick in MQL-to-SQL conversion rate.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with project stakeholders in creating event-specific content that resulted in a 48% higher attendance at category.
  • Increased user engagement across 2 platforms by strategically repurposing content from blogs, videos, and social posts.
  • Leveraged insights from audience behavior and feedback to iteratively refine content, contributing to an overall session duration increase of 71%.
  • Formulated guidelines and style guides for content producers, enhancing consistency and aligning Cedar Works’s brand voice across all platforms.
  • Performed A/B testing on headlines and CTAs; findings improved user engagement rates by 59% on landing pages.
  • Successfully migrated over 15 pieces of content during a CMS transition, ensuring no SEO drop-off post-migration.
  • Partnered with affiliate marketing team to create compelling product copy, driving 84% growth in affiliate revenue across 18 months.

Affiliations

  • International Association for Media and Communication Research (2020)
  • Association of Information Technology Professionals
  • Association for Talent Development (ATD) - Speaker, content creation methods
  • Professional Association of Designers (AIGA) - Digital Media Member
  • Broadcast Educators Association (BEA) - Columbus
  • Society of Human Resource Management
  • Freemason
  • Jaycees
  • American Marketing Association
  • Society of Professional Journalists (SPJ) - Digital Newsstand Conference

Certifications

  • Google Certified Professional Cloud Architect
  • ServSafe
  • CompTIA Network+
  • Digital Marketing Certification from Coursera & University of Illinois
  • Salesforce
  • Google Digital Garage: Fundamentals of Digital Marketing
  • Facebook Blueprint Certification
  • Digital Copywriting Certification from Digital Marketing Institute (DMI)
  • SEO Fundamentals Certification by SEMrush
  • Google Analytics Individual Qualification (GAIQ)

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