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Skills

  • Bounce Rate Reduction Techniques
  • Communications
  • Team building
  • Budgets
  • A/B testing and analytics
  • Content localization and translation
  • Brand messaging
  • Problem resolution
  • Data-driven content decisions
  • Organization

Work Experiences

  • Consistently met strict deadlines.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Created and managed localized content for the Midwest-specific audiences, resulting in a 72% increase in global traffic to targeted pages.
  • Created a global content scheduling system.
  • Gave editorial advice to other departments, including the system team, which was dedicated to producing high-quality content.
  • Developed high-impact messaging for all marketing channels, resulting in revenue and market share increases of over 8%.
  • Worked with the copywriting team and the creative director to complete all phases of client projects, from planning to timely delivery of high-quality deliverables.
  • Tailored the brand message to pique the interest of the target audience and encourage participation.
  • Played an important role in creative planning and review sessions working with a talented team to improve the quality of content and designs.
  • Consistently delivered ahead of schedule.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Adaptable and resourceful Online Content Producer recognized for increasing social media engagement by 66% through innovative approaches, including user-generated content and audience contests.
  • Adept at balancing content strategy with performance tracking, delivering measurable outcomes. Managed a portfolio of projects for 16 clients simultaneously, boosting engagement and reducing costs.
  • Boosted page views by 43%.
  • Online Content Producer is a multi-talented Online Content Producer who is consistently rewarded for planning and operational improvements.
  • Created high-performing content.
  • Built a strong rapport with stakeholders.
  • Achieved Excellence Award in 2018 for best digital campaign.
  • Accomplished in using data analytics to refine content strategies. Successfully increased organic traffic by 10% using SEO optimization and targeted content tailored to audience needs.
  • Boosted engagement.

Accomplishments

  • Worked alongside video production teams to script, edit, and publish multimedia content, increasing video watch time by 53%.
  • Collaborated with team of 12 in the development of procedure.
  • Integrated social media insights into the content strategy, increasing social shares across platforms by 33% and driving more inbound traffic.
  • Trained a team of content writers on SEO best practices, which resulted in a 83% decrease in content turnaround time and enhanced consistency of deliverables.
  • Created email marketing content that boosted newsletter signups by 46% and achieved click-through rates of 18% through personalization initiatives.
  • Utilized agile content strategies, enabling the team to quickly pivot according to trending topics and generate timely content with 45% higher engagement.
  • Crafted visually appealing and keyword-rich metadata which helped increase video discoverability by 58%, driving 16 views in two years.
  • Conducted keyword and trend research to guide the production of search-optimized long-form blog posts that improved page ranking from process to procedure on Google SERP.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with project stakeholders in creating event-specific content that resulted in a 48% higher attendance at category.

Affiliations

  • Toastmasters
  • Public Relations Society of America (PRSA) - Digital Storytelling Focus Group
  • WordPress Global Content Creators Group - Member
  • Women in Content Marketing Awards - Judge (2024)
  • Broadcast Educators Association (BEA) - Columbus
  • Association of Writers & Writing Programs (AWP) - Digital Outreach Panel
  • Professional Association of Designers (AIGA) - Digital Media Member
  • Project Management Institute (PMI) - Agile Certification in Multimedia
  • American Society of Safety Professionals
  • Association for Supply Chain Management (APICS)

Certifications

  • Google Certified Professional Cloud Architect
  • SEO Fundamentals Certification by SEMrush
  • ServSafe
  • Certified Social Media Marketing Specialist from Ironclad Systems
  • Certified Public Accountant
  • Cisco Certified Network Associate (CCNA)
  • WCAG 2.1 Accessibility Best Practices Certification
  • Video Production & Editing Certification from Lakeside Partners
  • CompTIA Network+
  • Email Marketing Certification from HubSpot Academy

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